media kit 2015
10th year
45
RESORTS
53
M O S T
E X C L U S I V E
NEW YORK PHNOM PENH SIEM REAP BANGKOK CHIANG MAI GOLDEN TRIANGLE LANAII HONOLULU
W O R L D ’ S
D E S T I N A T I O N S
N. 45 MARCH 2014
Saint Petersburg Tbilisi Andermatt Genève Lausanne Ascona Weggis Zürich Lugano Oberlech
Saint Petersburg
Tbilisi
Andermatt
Genève
Lausanne
Ascona
Lugano
Weggis
Zürich
Oberlech
Punta Ala
W O R L D ’ S
The >Chedi, Andermatt
M O S T
T H E
W O R L D ’ S
M O S T
E X C L U S I V E
D E S T I N A T I O N S
N. 53 NOVEMBER 2014
53
8
45
8
T H E
RESORTS
MAGAZINE
MAGAZINE
T H E
Four Seasons Resort, Chiang Mai
E X C L U S I V E
D E S T I N A T I O N S
RESORTS
MAGAZINE
T H E
W O R L D ’ S
M O S T
E X C L U S I V E
D E S T I N A T I O N S
last update June 1st, 2015
www.resorts.it/mediakit.pdf
media kit 2015
T H E
W O R L D ’ S
M O S T
E X C L U S I V E
D E S T I N A T I O N S
RESORTS
MAGAZINE
T H E
W O R L D ’ S
M O S T
E X C L U S I V E
Resorts Magazine is the reference for the most
demanding travellers. The guide to the top resorts, city
hotels, lodges, spas, cruises and trains around the world.
format
Resorts Magazine creates a new standard of credibility
for the reader. It presents only destinations visited and
tested by Ovidio and his staff.
interior
art matt paper 130 gr
cover art glossy paper 300 gr
binding
paperback
periodicity
monthly (12 issues)
3 editions
English, Italian and Chinese
editor in chief
Ovidio Guaita
subscription
300 € EU
350 € Rest of the World
210x250 mm
110 pages
Its rankings reflect a judgement that comes from the
decades of experience. Every issue is a discovery of
magic places, where one can live experiences of
hospitality that represent the state of the art of the sector.
Resorts Magazine is one of the most expensive on the
market and it is distributed in direct mailing.
Resorts Magazine was founded by Ovidio Guaita in 2005.
Since then he has been the Editor in Chief.
Ovidio is a globetrotter of hospitality who has visited a
thousand of destinations in more than 150 countries.
RESORTS RESORTS
57
T H E
W O R L D ’ S
M O S T
E X C L U S I V E
N. 58 2015
58
8
IL TUCANO VIAGGI RICERCA - Piazza Solferino, 14/G - 10121 Torino
tel. 011 561 70 61 - [email protected] - www.tucanoviaggi.com
Twitter
Facebook
You Tube
The Ritz-Carlton, Riyadh
53
T H E
W O R L D ’ S
M O S T
MAGAZINE
E X C L U S I V E
D E S T I N A T I O N S
T H E
W O R L D ’ S
49
RESORTS RESORTS
48
W O R L D ’ S
M O S T
E X C L U S I V E
D E S T I N A T I O N S
T H E
W O R L D ’ S
M O S T
E X C L U S I V E
PalidanoPress
RESORTS
T H E
Villa Tolomei, Firenze
W O R L D ’ S
M O S T
E X C L U S I V E
D E S T I N A T I O N S
N. 45 MARCH 2014
Saint Petersburg Tbilisi Andermatt Genève Lausanne Ascona Weggis Zürich Lugano Oberlech
N e w Yo r k Mi l a n o C a n n e s Z ad a r S al i n a F i r en z e
M i l a n o Ta l l in n Vi l n i u s R i g a Sa in t- Tr o p e z S ar d e gn a C os t a N a va r i n o
Su Gologone, Sardegna
3 More London Riverside
London SE1 2RE, UK
T +44 203 2865272
MAGAZINE
D E S T I N A T I O N S
N. 48 JUNE 2014
N. 49 JULY 2014
D E S T I N A T I O N S
Four Seasons Resort, Chiang Mai
45
MAGAZINE
MAGAZINE
T H E
E X C L U S I V E
N. 53 NOVEMBER 2014
San Francisco
Hotel Eden, Roma
M O S T
N. 54 DICEMBRE 2014
EDIZIONE ITALIANA
54
8
Nella geografia del mondo alla scoperta della natura e dell’uomo
AMERICA - AFRICA - ASIA - GRANDE NORD E RUSSIA - ANTARTIDE
N. 57 2015
57
8
R I C E R C A
RESORTS RESORTS
MAGAZINE
D E S T I N A T I O N S
Assisi Roma Brussels Bagno Vignoni Rapa Nui Singapore Maldives
V I A G G I
Barcelona Trieste Marseilles Cannes Luzern Zürich Siem Reap Riyadh
T U C A N O
54
MAGAZINE
D E S T I N A T I O N S
53
8
E X C L U S I V E
NEW YORK PHNOM PENH SIEM REAP BANGKOK CHIANG MAI GOLDEN TRIANGLE LANAII HONOLULU
M O S T
NEW YORK PHNOM PENH SIEM REAP BANGKOK CHIANG MAI GOLDEN TRIANGLE LANAII HONOLULU
W O R L D ’ S
Saint Petersburg
Tbilisi
Andermatt
Genève
Lausanne
Ascona
Lugano
Weggis
Zürich
Oberlech
Punta Ala
45
8
MAGAZINE
T H E
48
8
58
49
8
V di cop_Layout 1 21/11/14 17:30 Pagina 2
I L
D E S T I N A T I O N S
The >Chedi, Andermatt
via dei Canacci 23 Apt 5
50123 Firenze, Italy
www.palidano.com
[email protected]
C I R C U L A T I O N
media kit 2015
RESORTS
MAGAZINE
T H E
W O R L D ’ S
M O S T
E X C L U S I V E
D E S T I N A T I O N S
English edition
33,000 copies
13,000 subscriptions to the paper edition
17,500 active unique users on apps for iPhone and iPad
Italian edition
30,000 copies
20,000 subscriptions to the paper edition
8,500 active unique users on apps for iPhone and iPad
Source: iTunes, Flurry Analitics, Palidano Press.
Data updated as of June 1st 2015.
Chinese edition
30,000 copies
93,000 copies (paper + digital) distributed
worldwide, with a readership of over
300,000 readers.
30,000 hard copies distributed in hotels, airport lounges,
private clubs and private bank lounges
free digital edition
app downloaded on iTunes
46,500 apps downloded
24,000 unique users with at least one session per week
13,000 unique users with two or more sessions per week
W E R E
O U R
media kit 2015
R E A D E R S
L I V E
RESORTS
MAGAZINE
T H E
W O R L D ’ S
M O S T
E X C L U S I V E
D E S T I N A T I O N S
cities (% of readers out of the UK total)
38% London
25% Manchester
11% Birmingham
6% Liverpool
English edition
80% of the readers of the English edition
reside in UK in large and medium-large
cities.
%
40
35
30
25
20
15
10
5
0
London
Manchester
Birmingham
Liverpool
rest of the
Kingdom
W E R E
O U R
media kit 2015
R E A D E R S
L I V E
RESORTS
MAGAZINE
T H E
W O R L D ’ S
M O S T
E X C L U S I V E
D E S T I N A T I O N S
cities (% of readers out of the Italian total)
31% Milan
10% Turin
9% Rome
7% Bologna
Italian edition
%
40
35
30
81% of readers of the magazine live in
the North, in large and medium-large
centers.
25
39% reside in Lombardy, of which 31% in
Milan. Veneto, Piedmont, Tuscany and
Emilia follow. Lazio has 9% of readers, all
residing in Rome.
20
15
10
5
0
Lombardia
Veneto
Piemonte
Toscana
Emilia
Romagna
Lazio
Resorts è diretta da Ovidio Guaita
Chinese edition
media kit 2015
D I S T R I B U T I O N
( S E L E C T I O N )
RESORTS
MAGAZINE
T H E
Hotel
Private Bank Lounge
Mandarin Oriental Hong Kong • Four Seasons • JW Marriott
Hotel • W Hong Kong •The Kowloon Hotel • Hong Kong
Disneyland Hotel • Hong Kong Gold Coast Hotel • The
Excelsior • Harbour Grand Hong Kong • The Harbourview •
Harbour Grand • Regal Hotel • L'hotel • The Emperor Hotel •
InterContinental Hong Kong • SkyCity Marriott Hotel • Hyatt
Regency Hong Kong • Courtyard by Marriott
HSBC Premier • Standard Chartered Bank • Bank of East
Asia • Bank of China • DBS • Citibank
Airline/Airport Lounges
Cathay Pacific - The Wing/ The Pier/ The Bridge/ The Cabin/
The Arrival • Plaza Premium Lounge • The Hong Kong Lounge
(Qantas & British Airways) • The Traveller's Lounge • Hong
Kong Airlines VIP Lounge • Emirates • Swiss International
Airlines • Singapore Airlines • Sri Lankan Airlines • Korean Air
W O R L D ’ S
M O S T
E X C L U S I V E
D E S T I N A T I O N S
Private Club
The Aberdeen Marina Club • South Horizon Residents
Club • Royal Hong Kong Yacht Club • Hong Kong Country
Club • Kowloon Tong Club • The Repulse Bay Club • Hong
Lok Yuen Country Club • Pacific Club • Gold Coast Yacht
& Country Club
Others
Starbuck Coffee • SIA Holidays • JAL Satellite Travel Co. Ltd •
Sri Lankan Airlines Ticketing Office • Thai Airways Ticketing
Office • Consulate General of the Austria • Consulate
General of the United States
6
R E A D E R S H I P
media kit 2015
RESORTS
MAGAZINE
T H E
gender
37
63
63% male
26
27
37% female
W O R L D ’ S
M O S T
E X C L U S I V E
D E S T I N A T I O N S
marital status
47% married
26 % single
47
27% in a relationship
27
73
education
27% high school
73% college
13 2
34
51
age
2% up to 34
34 % 35-44
51% 45-64
13% 65 and over
Source: questionnaire voluntarily completed by the
subscribers who were offered a 10% discount.
Total 36.041 participants as of June 1st, 2015.
22
11 23
27
average household income
3% up to 50,000 €
4
23
27% 50,000-100,000 €
35
19
54
occupation
19% CEO/president/owner
54 % manager
35% 100,000-300,000 €
23% professional
22% 300,000-500,000 €
4% employee
11% 500,000-1,000,000 €
2% over 1,000,000 €
21
79
works in hospitality
12
21% yes
79% no
88
works in tourism industry
12% yes
88% no
The target is the consumer market.
In particular, a group with an excellent
profile, high income, consisting of
individuals of higher learning or with
university degree, between the ages of
35 and 65.
The magazine is also a tool for updating.
It is widespread among the management
of the tourism industry, in particular those
of hotels, resorts and spas.
H O W
A N D
media kit 2015
H O W
M U C H
R E A D E R S
T R A V E L
RESORTS
MAGAZINE
T H E
14
15
overseas trips per year
26
33
15% up to10
71% 11-20
71
33% almost all
32
2% Economy
hotels choosen
2
2% 4-star hotels
66
81% Business
66% 5-star hotels
32% the most exclusive and private villas
3% private Jet
R E A D E R S
3
78
19
R A T E
Source: questionnaire voluntarily completed by the
subscribers who were offered a 10% discount.
Total 36.041 participants as of June 1st, 2015.
T H E
M A G A Z I N E
why do you read Resorts Magazine
81
3% to dream and for entertainment
60
19% to choose a destination
78% to choose hotels in destination
already decided
18
91
D E S T I N A T I O N S
41% more than half
14% First
H O W
E X C L U S I V E
26% less than half
41
class of travel
81
M O S T
for pleasure
14% more than 21
14 32
W O R L D ’ S
how do you rate the reviews
1% fair
8% good
91% excellent and honest
what do you like about the Magazine
31
8% say it’s classy
1% say it makes them dream
31% for the quality of the publication
60% for the reviews
Readers of Resorts Magazine travel
abroad on average 15 times a year,
and more than half of their trips are for
pleasure.
The vast majority fly in Business or First
Class and choose 5-star properties.
They read Resorts Magazine to choose
where to stay in a destination already
decided.
They appreciate the genuineness of the
reviews in the Magazine. 91% of readers
consider them to be genuine and find
them to be well done.
media kit 2015
R A T E C A R D
A D V E R T I S I N G
*
RESORTS
MAGAZINE
T H E
W O R L D ’ S
M O S T
E X C L U S I V E
D E S T I N A T I O N S
THE ONLY THING TO
EXPECT IS EXCELLENCE
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1
10.06.2011
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M
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CM
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20.000
deadlines 2015
in the English (or Italian) edition only
in both editions (English and Italian)
one page
10,000
one page
15,000
double page
15,000
double page
25,000
back cover
15,000
back cover
25,000
inside front cover
13,000
inside front cover
20,000
1st page
13,000
1st page
20,000
inside front cover + 1st page 23,000
inside front cover + 1st page 30,000
n. 55 on sale January 1st deadline December 15th
n. 56 on sale February 1st deadline January 15th
n. 57 on sale March 1st deadline February 15th
n. 58 on sale April 1st deadline March 15th
n. 59 on sale May 1st deadline April 15th
n. 60 on sale June 1st deadline May 15th
n. 61 on sale July 1st deadline June 15th
n. 62 on sale August 1st deadline July 15th
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n. 64 on sale October 1st deadline September 15th
n. 65 on sale November 1st deadline October 15th
* For companies based outside the UK, VAT charges do not apply.
n. 66 on sale December 1st deadline November 15th
media kit 2015
cambiare ISBN
All destinations are chosen and
tested by Ovidio Guaita and his
staff. Simply the best. Without
compromises or surprises.
Ovidio Guaita is the Editor-inChief of Resorts Magazine. He has
visited more than 140 countries
and experienced thopusands of
destinations all over the world.
The volumes can be ordered in the best
bookstores.
2012
A few thousand paper copies are sold on Amazon
(.it .uk .com) and other online bookstores.
Resorts
One
hundred
unsurpassable
resorts for an unforgettable
experience. The right location,
spaces and design, sensational
spas, exquisite food. And so much
attention to health.
2015
Four Seasons Hotel
PP
L’autore, Paolo Gerbaldo, è
inviato di Resorts Magazine.
No commercial compromises are
accepted in order to present the
best of the best.
PalidanoPress
T o p P l a c e s to S ta y i n
Fl orence
a n d n ea r b y
PalidanoPress
HOTEL COLONIALI
2015
Questa directory offre uno strumento
aggiornato e ragionato sulle possibili
destinazioni per chi vuole soggiornare in
città o nelle vicinanze. Perché a volte non è
solo questione di prezzo ma di attenzione al
dettaglio, passione e gusto.
Dal Settecento fino alla seconda
guerra mondiale. Due secoli di
lusso ai tropici, tra ventilatori a
pale, verande, tè pomeridiani
e stuoli di servitori. Molti in
Asia ma anche nelle colonie
africane e in Centro America.
Una storia affascinante di
lungimiranti investitori, pionieri
e avventurieri costellata di
nomi eccellenti come Raffles,
Peninsula e Strand. Questa
directory ci mostra i migliori
esempi
sopravvissuti
dove
sperimentare
esperienze
e
atmosfere d’altri tempi.
RESORTS
Top 100
Top Places to Stay in Florence & Nearby
This directory offers an annotated and up-todate instrument for the possible destinations
for those who want to stay in the city or
nearby. This because sometimes it is not only
a question of price but rather attention to
detail, passion and taste.
After having visited over 150
countries and a thousand hospitality
structures, Ovidio and his staff edit
the directory of the best resorts,
lodges, city hotels, colonial hotels
and spas around the world.
Top 100
46,500 digital copies are distributed through the
Resorts Magazine app for iPhone and iPad.
i cento resorts più belli del mondo
Top 100
33,000 hard copies sent to the subscribers of
Resorts Magazine (enclosed free of charge with
the Magazine).
Ovidio’s Selection is a series for
excellence in hospitality by Ovidio
Guaita.
2014
Four Seasons Hotel
Circulation
P U B L I C A T I O N S
Top 100 Top 100
O T H E R
PP
HOTEL COLONIALI
PalidanoPress