SENTIMENT MAPPING
SENTIMENT MAPPING®
BRAND / PRODUCT ANALYSIS AND OPINIONS
THE CORNERSTONE OF BUSINESS STRATEGIES
CUSTOMER CARE
NOWADAYS, CUSTOMER CARE MEANS MUCH MORE THAN PROVIDING A MERE SERVICE.
IT MEANS LISTENING, RESPONDING, LIAISING DIRECTLY WITH THE CUSTOMER.
AUTOMATIC CATEGORISATION - KNOWLEDGE MANAGEMENT
KNOWLEDGE MANAGEMENT HAS BECOME MORE COMPLEX THAN EVER DUE TO THE UNSTOPPABLE GROWTH
OF UNSTRUCTURED INFORMATION. CATEGORISATION ACTIVITIES, WHICH PROVIDE ORDER AND STRUCTURE
TO DOCUMENTS, ARE PERFORMED TO FACILITATE AND SPEED UP THE RETRIEVAL OF STRATEGIC DOCUMENTS.
INTELLIGENCE & SECURITY - R & D
IN AN INCREASINGLY INTERCONNECTED AND GLOBALISED WORLD, A SINGLE EVENT CAN TRIGGER INSTANT CHALLENGES
AND STRATEGY CHANGES. FOR ANY COMPANY OR PUBLIC BODY, KNOWLEDGE IS AN ESSENTIAL RESOURCE.
TEXT ANALYTICS - INNOVATION
THIS PROCESS INVOLVES THE SELECTION AND EXTRACTION OF RELEVANT ENTITIES AND CONCEPTS FROM
UNSTRUCTURED INFORMATION (WEB PAGES, POSTS, ETC.). THE AIM IS TO IMPROVE THE PROCESSES OF ANALYSIS
BY IDENTIFYING THE STRATEGIC CORRELATION BETWEEN PIECES OF INFORMATION AND ENRICHING DECISION
MODELS BASED SOLELY ON DATA.
MONITORING - CRISIS MANAGEMENT
SOCIAL MEDIA REPRESENT BOTH A GREAT OPPORTUNITY AND A GREAT THREAT. IN ORDER TO AVAIL OF ALL THE RELEVANT
DATA FOR MARKETING INTELLIGENCE, IT IS NECESSARY TO CONSIDER THE FLOW OF ONLINE INFORMATION.
IT IS THEREFORE IMPORTANT TO EXTRACT MEANINGFUL INFORMATION AND DISCARD THE ANNOYING REDUNDANCIES
AND UNNECESSARY NOISE OFTEN PRESENT ON THE WEB.
ISO 9001
La certificazione si riferisce
alle attività ed alle sedi
di cui al certificato n. 157
EN 15038
SOGET ® srl
tel. +39 02 33223.1
Via A. F. Grazzini 7
fax: +39 02 33223.155
20158 Milano
email: [email protected]
VAT No. IT05831670152
www.soget.com
SENTIMENT MAPPING
SENTIMENT MAPPING®
BENEFITS AND BUSINESS IMPACT
BUSINESS SCOPE
BENEFITS
VERIFY THE PERCEPTION OF THE BRAND, PRODUCTS AND SERVICES
BRAND
FOR MARKETING, REPUTATION AND PRODUCT DEVELOPMENT
PURPOSES
INNOVATION
IMPROVE R&D AND PRODUCT DEVELOPMENT PROCESSES
IMPROVE ACQUISITION RATES
ACQUISITION
IMPROVE EFFECTIVENESS OF WEB MARKETING ACTIONS
REDUCE CHURN
RETENTION
IMPROVE CUSTOMER LOYALTY AND SATISFACTION
COMPARE BRANDS, PRODUCTS, SERVICES AGAINST THE MARKET
COMPETITION
(DIRECT SECTORS AND COMPETITORS)
WHO
WHAT
?
WHERE
REPUTATION
ANALYSIS
ENVIRONMENTAL ANALYSIS
SENTIMENT ANALYSIS
ISO 9001
La certificazione si riferisce
alle attività ed alle sedi
di cui al certificato n. 157
EN 15038
SOGET ® srl
tel. +39 02 33223.1
Via A. F. Grazzini 7
fax: +39 02 33223.155
20158 Milano
email: [email protected]
VAT No. IT05831670152
www.soget.com