Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
I driver di scelta di una DMP
Speakers:
Paola Colombo, Head of Data & Technology, Mediamond
Riccardo Brambilla, DMP Director, Oracle Italia
Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
Oracle Marketing Cloud
A Complete Solution that allows Modern Marketers to
Personalise Every Interaction they have with their
customers across the entire buyer journey
Stefano Varasi
Oracle Marketing Cloud EMEA Sales Executive
Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
Oracle Maxymiser
Optimization
& Insights
Oracle
Commerce
Digital Experience
Management
Store
Intelligent
Orchestration
Predictive
Analytics
Testing
TV
Marketing Cloud Analytics
Audience
Analytics
Personalization
Oracle
WebCenter Sites
Display
Web
Cross-Channel
Insight
Social Analytics
Oracle Content
Marketing
Mobile
Email
Oracle B2C Cross-Channel Marketing
Oracle Social
Marketing
Video
Search
Social
Oracle B2B Cross-Channel Marketing
Program Canvas
Lead Management
Oracle
AppCloud
Known Profile
Oracle Data Management Platform
Actionable
Audience Profile
Audience Management
Data Categorization & Taxonomy
Anonymous
Profile
Connected
Data
1st Party Data
2nd Party Data
Audience Data Marketplace
CRM Website Commerce Email Social
Data Sharing
Intent Geography Interests Demographic
& Lifestyle
Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
Oracle Datalogix
Offline
Purchase
Direct
Mail
Data
Management
Platform
Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
3rd Party data
Anonymous online
M S D V T O
A
D D D D D D
Known online
E
New
MKTG
A
PS TV
Web
ID Graph
D D D D
DMP
Cust
base
M
ADV
1st Party data
Known offline
ERP
Analytical
Environment
Engaged
2nd Party data
from Partners
CRM Cust Care
Billing
CRM
Net/IoT
Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
ECOMM
Connect with Your Consumers Across All Channels & Devices
Email
Desktop
Mobile Web
ORACLE ID GRAPH
Purchase or CRM Data
Social
Mobile Apps
Copyright © 2015, Oracle and/or its affiliates. All rights reserved. Oracle Confidential - Restricted
8
I driver di scelta di una DMP
Speakers:
Paola Colombo, Head of Data & Technology, Mediamond
Riccardo Brambilla, DMP Director, Oracle Italia
Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
I driver di scelta di una DMP
3 buoni motivi per
adottare una DMP
Speakers:
Paola Colombo, Head of Data & Technology, Mediamond
Riccardo Brambilla, DMP Director, Oracle Italia
Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
I driver di scelta di una DMP
Perché Oracle DMP?
Speakers:
Paola Colombo, Head of Data & Technology, Mediamond
Riccardo Brambilla, DMP Director, Oracle Italia
Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
I driver di scelta di una DMP
Implementazione
&
produzione
Speakers:
Paola Colombo, Head of Data & Technology, Mediamond
Riccardo Brambilla, DMP Director, Oracle Italia
Copyright © 2015, Oracle and/or its affiliates. All rights reserved.
Copyright © 2015, Oracle and/or its affiliates. All rights reserved.