Tourism Excellence: improving the city through the enhancement of its military architecture Verona is an important example of a fortified city: the remains of the walled Roman city the Della Scala perimeter walls with their urban castle called Castelvecchio the structure of the Venetian fortress Castel San Pietro, built up on the old Visconti family castle the grandiose layout of the Hapsbourg stronghold, cornerstone of the Austrian “Quadrilateral”, including the Arsenal. Verona - Arsenale: panoramica aerea Verona - Castel San Pietro: vista dal fiume Adige Verona - Castel San Pietro: vista dal Ponte Pietra Verona - Porta San Giorgio Verona - Porta Vescovo The definitive layout of the city wall is more than 9 kilometres in lenght It covers almost 100 hectares with its various works (towers, curtain walls, round towers, bastions, moats, ramparts and terraces) Outside the walls, in the flatter countryside or on the hills, 31 forts (19 of which still existing) once formed the ultimate and most modern ssystem, the imposing advance defence of the Hapsbourg stronghold. From the awareness of this important heritage to the identification of a new specific purpose: rediscovering urban functions of this system. In 2000 Verona’s Municipal Council established a Department for the Enhancement of Military Architecture (U.V.A.M.) with the aims of providing a collection of all documents and geographical maps relative to the military architecture patrimony in Verona cataloguing and creating an archive of specific paperwork and data on the web for multimedia access exploring this field with virtual reconstructions and computer simulations of the original layout of the fortified city and its historical evolution; developing didactics organizing guided visits and permanent exhibitions creating a network among local, national and international experts, in order to achieve studies and research on the theme as well as to elaborate projects on an European level. Impact of the European policy through EU initiatives and programmes Equal Opportunities Urban Transport Sustainability Technological Innovation Local System of Military Architecture International Relationship Sustainable Environment Cultural Heritage Activity fields of the Office for the exploitation of military architecture (UVAM) Organisation of periodical events on fortified cities Permanent exibition about the story of the city and its fortifications Office for the exploitation of military architecture (UVAM) Studies and researches U.V.A.M. ............ Organisation and support for telecomunication visits U.V.A.M. ............ U.V.A.M. .......... Simulations of cities attacks and defence Verona’s experience in our common URB-AL project: step 1: step 2: step 3: step step step step 4: 5: 6: 7: creation of a TITUS round-table identifying the criteria for our research and developing analysis strategies identifying a resource of tourism excellence choice of expert collaborators data collection data processing production of a final document giving completeness of elements to be considered in the urban sustainable planning Verona - Arsenale: ingresso principale Verona - Arsenale: ingresso e corpo anteriore Verona - Arsenale: struttura interna From enhancement to local development Municipality Country Tourist system enhancement Economical system enhancement Environmental system enhancement Cultural system enhancement Province Region Local Community Verona - Arena: panoramica aerea Verona - Arena: panoramica Verona - Arena: stella e Palazzo Barbieri Verona - Arena: panoramica interna con pubblico Verona - Arena: gradinate e ala Verona - Arena: ala Verona - Arche Scaligere: panoramica Verona - Arche Scaligere: arca di Cansignorio Verona - Teatro Romano: gradinate Verona - Teatro Romano: vista verso Ponte Pietra Verona - Palazzo del Mercato Vecchio: vista da Piazza delle Erbe Verona - Palazzo del Mercato Vecchio: Scala della Ragione Verona - Palazzo del Podestà: vista da Piazza dei Signori Verona - Palazzo dei Tribunali Verona - Palazzo dei Tribunali: facciata interna Verona - Scavi dei Palazzi Scaligeri: resti romani Verona - Scavi dei Palazzi Scaligeri: resti romani Verona - Scavi dei Palazzi Scaligeri: resti romani Verona - Scavi dei Palazzi Scaligeri: resti romani Verona - Loggia di Fra’ Giocondo: panoramica dall’alto Verona - Loggia di Fra’ Giocondo: vista dall’Arco della Costa