Dati Nielsen//NetRatings
Dicembre 2001
Top 10 property, Dicembre 2001,
Utenza Home+Work
Property
Seat Pagine Gialle
Wind Telecomunicazioni
MSN
Microsoft
Yahoo!
Tiscali
Dada
Lycos Network
Kataweb Network
Mediaset
Unique
Audience
7,735,855
7,189,958
5,367,676
5,182,150
5,028,442
5,015,621
4,503,216
3,528,213
3,157,413
2,499,624
Reach
Visits
Pages
Time
Reach %
Rank Page Views Rank
%
Per
Per
per
(Active) (Universe)
Person Person Person
60.69
32.76
1
434,623,360 2
5.64
56
0:20:18
56.41
30.45
2
512,752,594 1
6.15
71
0:28:39
42.11
22.73
3
267,306,301 4
5.51
50
0:20:22
40.65
21.95
4
38,665,615 15
2.43
7
0:03:22
39.45
21.29
5
310,024,408 3
5.62
62
0:27:26
39.35
21.24
6
195,627,612 6
4.83
39
0:15:42
35.33
19.07
7
207,162,765 5
3.3
46
0:12:02
27.68
14.94
8
81,596,905 10
2.68
23
0:10:06
24.77
13.37
9
138,395,598 7
4.81
44
0:19:43
19.61
10.59
10
100,047,627 9
3.42
40
0:19:41
AMS - DICEMBRE 2001
UTENZA DA CASA & UFFICIO
Copyright Nielsen//NetRatings
2
Top 10 domini, Dicembre 2001,
Utenza Home+Work
Domain
virgilio.it
iol.it
microsoft.com
tiscali.it
supereva.it
msn.com
yahoo.it
msn.it
yahoo.com
inwind.it
Unique
Reach
Reach %
Visits
Pages
Rank Page Views Rank
Audience
(Active) (Universe)
Person Person
6,749,813 52.95
28.58
1
325,769,748 2
5.51
48
6,234,897 48.91
26.4
2
384,657,619 1
5.45
62
5,157,782 40.46
21.84
3
37,585,343 19
2.41
7
4,358,979
34.2
18.46
4
115,947,600 7
4.2
27
3,993,302 31.33
16.91
5
159,736,466 4
3.16
40
3,423,162 26.86
14.5
6
138,975,445 5
4.89
41
3,248,391 25.48
13.76
7
207,891,293 3
6.31
64
3,003,815 23.57
12.72
8
70,391,225 9
4.23
23
2,645,947 20.76
11.2
9
73,916,231 8
5.08
28
2,557,218 20.06
10.83
10
118,469,995 6
5.14
46
AMS - DICEMBRE 2001
UTENZA DA CASA & UFFICIO
Copyright Nielsen//NetRatings
Time
per
0:16:47
0:26:01
0:03:19
0:11:51
0:09:38
0:15:30
0:30:47
0:10:59
0:10:16
0:15:22
3
Average Usage, Dicembre 2001, Utenza
Home + Work
Number of Sessions per Month
Number of Domains Visited per Month
Page Views per Month
Page Views per Surfing Session
Time Spent per Month
Time Spent During Surfing Session
Duration of a Page viewed
Average Click Rate for Top Banners
Total Internet Audience Sample
Active Internet Universe
Current Internet Universe Estimate
AMS - DICEMBRE 2001
UTENZA DA CASA & UFFICIO
Dicembre 2001 Novembre 2001 % Change
14
15
-6.67
46
46
0
562
623
-9.79
40
40
0
6:44:58
7:33:57
-10.79
29:10:00
29:20:00
-0.57
0:43
0:44
-1.03
0.44
0.43
2.33
7,386
7,420
-0.46
12,746,710
12,223,666
4.28
23,614,182
22,638,621
4.31
Copyright Nielsen//NetRatings
4
Dettaglio demografico utenza internet attiva
italiana, Dicembre 2001, Utenza Home+Work
AMS - DICEMBRE 2001
UTENZA DA CASA & UFFICIO
Copyright Nielsen//NetRatings
5