Paola Lancellotti
presents
Your
navigator
from HIGHWAY
to WATERWAY
SHORT SEA SHIPPING = SHORTSEA
A MARKETING TIP
European Shortsea Network - www.shortsea.info - Paola Lancellotti
Palermo, 18 marzo 2005
Incl. MOTORWAYS of the SEA
European Shortsea Network - www.shortsea.info - Paola Lancellotti
Palermo, 18 marzo 2005
SHORTSEA: EUROSTAT 2003
European Shortsea Network - www.shortsea.info - Paola Lancellotti
Palermo, 18 marzo 2005
www.shortsea.info
European Shortsea Network - www.shortsea.info - Paola Lancellotti
Palermo, 18 marzo 2005
European Shortsea Network - www.shortsea.info - Paola Lancellotti
Palermo, 18 marzo 2005
EUROPEAN SHORTSEA NETWORK= ESN
INFORMAL CO-OPERATION
European Shortsea Network - www.shortsea.info - Paola Lancellotti
Palermo, 18 marzo 2005
FUTURE MEMBERS
Newest members in 2003: SPC Norway
in 2004: SPC Lithuania
 Possible new members:
Cyprus, Malta, Slovenia, Estonia, Latvia
Bulgaria, Croatia, Montenegro, Turkey
European Shortsea Network - www.shortsea.info - Paola Lancellotti
Palermo, 18 marzo 2005
European Shortsea Network - www.shortsea.info - Paola Lancellotti
Palermo, 18 marzo 2005
MISSION
Promoting ShortSea
in order to achieve a
higher share of the
growing European
transport volume.
European Shortsea Network - www.shortsea.info - Paola Lancellotti
Palermo, 18 marzo 2005
OBJECTIVES
Practical approach
Enhance image
Encourage modal shift
Neutrality
European Shortsea Network - www.shortsea.info - Paola Lancellotti
Palermo, 18 marzo 2005
TARGETS N.1
Transport buyers:
Shippers
Forwarders
Truckers
+ other potential direct/indirect users
European Shortsea Network - www.shortsea.info - Paola Lancellotti
Palermo, 18 marzo 2005
HOW?
A MARKETING TOOL
European Shortsea Network - www.shortsea.info - Paola Lancellotti
Palermo, 18 marzo 2005
European Shortsea Network - www.shortsea.info - Paola Lancellotti
Palermo, 18 marzo 2005
BENEFITS
More Opportunities
More Transparency
More Competition
European Shortsea Network - www.shortsea.info - Paola Lancellotti
Palermo, 18 marzo 2005
ESN = Your navigator from highway to WATERWAY
A European tool for sustainable
transport solutions in Europe!
European Shortsea Network - www.shortsea.info - Paola Lancellotti
Palermo, 18 marzo 2005
THANK YOU!
European Shortsea Network - www.shortsea.info - Paola Lancellotti
Palermo, 18 marzo 2005