Paola Lancellotti presents Your navigator from HIGHWAY to WATERWAY SHORT SEA SHIPPING = SHORTSEA A MARKETING TIP European Shortsea Network - www.shortsea.info - Paola Lancellotti Palermo, 18 marzo 2005 Incl. MOTORWAYS of the SEA European Shortsea Network - www.shortsea.info - Paola Lancellotti Palermo, 18 marzo 2005 SHORTSEA: EUROSTAT 2003 European Shortsea Network - www.shortsea.info - Paola Lancellotti Palermo, 18 marzo 2005 www.shortsea.info European Shortsea Network - www.shortsea.info - Paola Lancellotti Palermo, 18 marzo 2005 European Shortsea Network - www.shortsea.info - Paola Lancellotti Palermo, 18 marzo 2005 EUROPEAN SHORTSEA NETWORK= ESN INFORMAL CO-OPERATION European Shortsea Network - www.shortsea.info - Paola Lancellotti Palermo, 18 marzo 2005 FUTURE MEMBERS Newest members in 2003: SPC Norway in 2004: SPC Lithuania Possible new members: Cyprus, Malta, Slovenia, Estonia, Latvia Bulgaria, Croatia, Montenegro, Turkey European Shortsea Network - www.shortsea.info - Paola Lancellotti Palermo, 18 marzo 2005 European Shortsea Network - www.shortsea.info - Paola Lancellotti Palermo, 18 marzo 2005 MISSION Promoting ShortSea in order to achieve a higher share of the growing European transport volume. European Shortsea Network - www.shortsea.info - Paola Lancellotti Palermo, 18 marzo 2005 OBJECTIVES Practical approach Enhance image Encourage modal shift Neutrality European Shortsea Network - www.shortsea.info - Paola Lancellotti Palermo, 18 marzo 2005 TARGETS N.1 Transport buyers: Shippers Forwarders Truckers + other potential direct/indirect users European Shortsea Network - www.shortsea.info - Paola Lancellotti Palermo, 18 marzo 2005 HOW? A MARKETING TOOL European Shortsea Network - www.shortsea.info - Paola Lancellotti Palermo, 18 marzo 2005 European Shortsea Network - www.shortsea.info - Paola Lancellotti Palermo, 18 marzo 2005 BENEFITS More Opportunities More Transparency More Competition European Shortsea Network - www.shortsea.info - Paola Lancellotti Palermo, 18 marzo 2005 ESN = Your navigator from highway to WATERWAY A European tool for sustainable transport solutions in Europe! European Shortsea Network - www.shortsea.info - Paola Lancellotti Palermo, 18 marzo 2005 THANK YOU! European Shortsea Network - www.shortsea.info - Paola Lancellotti Palermo, 18 marzo 2005