Malta onetack cup
MALTA ONETACK SAILING
Challenge Cup
La Valletta, 20-26 Ottobre 2008
INDICE
Premessa 1 / 2
Premessa 2 / 2
Il Turismo e la Vela
Il Team
Gli Obiettivi
L’alleanza con Trapani Cento Cup
Concept One Tack Cup
Concept Malta Challenge
Il Campo di Regata
La Logistica
La Formula
I Partners
I Partners del Media
Boats International Group
Communicazione
Eventi Collaterali
Budget Sponsor / Aziende
Bufget Malta
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PREMESSE 1/2
 Sailing has now become a universally accepted sport to watch and to appreciate. It
is collectively considered as one of the purist forms of competition, characterize by a
strong emotional element, by the challenge, as well as requiring to perform at high
physical levels all while combined with superior technical abilities. All this is grouped
into a sport that is also environmentally friendly.
 The "Middle Sea Race” is a highly rated offshore classic sailing race and the 2007
edition was just completed. It is believed that it will go down in history as one of the
races characterized by records. In fact, the 2007 race had the most (44) boats
withdrawn from the race due to very difficult meteorological conditions. The second
record was one related to the speed reached by a contender named Rumbler. He in fact
was able to the reduced the course record by 16 hours. Malta and its extraordinary port
de La Valletta, were the perfect backdrop to hold the race in, reconfirming the great
commitment by local authorities to hold important international vents.
 Our team in fact has presented to the Maltese authorities the project "Onetack
Sailing Cup” (from October 22 to October 24 2008). This was done through a series of
meetings in Malta to verify the visibility of holding such an event. It is believed that the
best manner to present such an event would be to place it under the jurisdiction of the
Department of Tourism and Culture of Malta.
 This document will present a snapshot photograph of the opportunity to create a first
step in establishing the event “Onetack Sailing Cup”.
Grand Harbour - Valletta
PREMESSE 2/2
 La Onetack, giovane ed innovativa azienda fiorentina in ambito di borse ed
accessori moda, ha intrapreso un percorso per sviluppare la distribuzione e la
notorietà del marchio sui mercati internazionali, attraverso la distribuzione delle
attuali collezioni, lo sviluppo di nuovi progetti e l'apertura di flagship store in tutto il
mondo.
 Da questa intensa attività di comunicazione si è ritenuto interessante pianificare un
evento velico di importanza internazionale e si è identificato, come teatro ideale per
realizzarlo, il paese di Malta che presenta, oltre a scenari suggestivi, un ottimo campo
di regata.
 Il progetto “Onetack Sailing Cup” garantirebbe a Onetack e al Governo di Malta
una grande esposizione mediatica con la promozione dei rispettivi Brand.
www.onetack.com (being updated)
IL TURISMO E LA VELA
 Malta in the past, implemented a policy of promoting mass-market
tourism as well as tourism related to the business community. In the recent
past, Malta has also started to promote high-level/quality tourism as it has
clearly demonstrated by materializing numerous important real-estate
projects targeted toward the four and five star category.
 To support such a strategy it seems clear and evident that one would
have to create specific and targeted Maltese events directed to consumers
expecting four and five star levels not only during the traditionally high
summer. But also during the low season. Thanks to a particularly tempered
climate, Malta can be very successfully presented in a very attractive manner
to the rest of the world as being the ideal destination.
 The Onetack Sailing Cup is an outcome of the collective desire by the
Departments of Tourism and Culture of Malta and the Region of Sicily to
leverage their strategic position of being in the Middle of the Mediterranean
Sea. By taking advantage of their unique and desirable position of having
wonderful seaports and more specifically being able to sail, both authorities
are able to create valuable opportunities to promote themselves and
increase both business opportunities and expand tourism.
 We are well aware as how the “Middle Sea Race” is considered to be
one of the most important international regattas enabling it to attract the
most prestigious and important boats and boat builders are available
today. It should also be noted that the “Royal Club” with its very impressive
vocation as well as its logistics support represents the ideal partner for such
an international event to benefit from.
IL TEAM
 La Quinta (Malta) Ltd: promotore del progetto verso le Istituzioni Maltesi
 Proxima Res Srl: società che vanta un’esperienza ventennale nell’ideazione e
gestione di eventi. Si occuperà di organizzare le manifestazioni collaterali
(glamour, fashion, food design, charity…) alla competizione tecnico-sportiva
 Leader Srl: società italiana con oltre 40 anni di storia e relazioni nel mondo del
marketing e della comunicazione con clienti di portata internazionale, in grado di
promuovere il progetto a potenziali sponsor italiani
 Velaevento Gestioni Srl: società specializzata nella realizzazioni di eventi
velici tra cui spiccano la “Trapani Cento Cup”, il “Campionato Europeo classe
Asso 99” e la “Centomiglia del Garda”. Il suo amministratore, Dott. Cesare
Pasotti, è anche stato impegnato professionalmente come Team Manager della
sfida italiana di +39 alla 32° America’s Cup
 Onetack Sailing Cup Ltd: società maltese che verrà appositamente
costituita per garantire una perfetta attività di coordinamento con le autorità
locali maltesi ed una promozione-gestione internazionale della Onetack
Sailing Cup (sono già in corso contatti con Dubai, Russia, Rio De
Janeiro/Miami)
Il Team rappresentato da Onetack Sailing Cup Ltd. sarà in grado di
organizzare un evento velico di assoluto livello, ideare un calendario
di eventi collaterali, attrarre sponsor ed aziende e promuovere Malta
in tutto il mondo.
MALTA
ProximaRes
GLI OBIETTIVI
The objectives are as follows:
 Create an annual sailing event there will be considered top in its class
throughout the world, and will be characterized by a week-long event capable
of attracting international interest and substantial media exposure for Malta.

Offer a credible and convincing platform to talk about and promote Malta.
 Promote quality tourism characterized by high added value.
 Establish a strong relationship between Malta and Trapani (this would
allow to take advantage of unique laws presently available as well as
appreciable Government/ Regional subsidies and financings)
 Consolidate the Maltese tradition of sailing as well as reinforce the
influence of nautical tourism.
 Create a catalyst favoring the promotion of the Maltese Olympic sailing.
 Create a nautical Onetack School “match race" capable of organizing
activities centered around corporate incentives and teambuilding activities
very much appreciated in the corporate world. It would be fair to say that the
nautical Onetack School would become a powerful mechanism to promote
Malta thanks to its events, convention centers, corporate incentives, as well
as other specifically designed activities.

L’ALLEANZA CON
TRAPANI CENTO CUP
L’organizzazione intende creare un legame operativo tra la Onetack Sailing
Cup e la Trapani Cento Cup (un evento che da anni miscela una regata velica
a match race, di livello mondiale, con manifestazioni e spettacoli vari di
contorno).
In questo modo la Onetack Sailing Cup rappresenterebbe una concreta
esperienza di Cooperazione Transfrontaliera per la valorizzazione del
Turismo Relazione Integrato (vedi il Programma INTERREG IIIA
Italia-Malta co-finanziato dal Fondo Europeo per lo Sviluppo Regionale
– F.E.S.R.).
La sinergia con la Trapani Cento Cup sarà rappresentata da:
 un programma di eventi di contorno riferiti a temi comuni (food &
fashion)
 classifiche e montepremi finali che sommeranno i risultati delle due
regate
L’ALLEANZA CON
Middle Sea Race Malta

The Rolex Middle Sea Race

The Rolex Middle Sea Race is a highly rated offshore classic, often
mentioned in the same breath as the Rolex Fastnet, The Rolex Sydney Hobart and Newport-Bermuda as a "must do" race. The Royal Malta Yacht
Club and the Royal Ocean Racing Club co-founded the race in 1968 and
2007 will be the 28th Edition. Save for a break between 1984 and 1995 the
event has been run annually attracting 25 -30 yachts. In recent years, the
number of entries has risen sharply to 68 boats thanks to a new Organising
Committee who managed to bring Rolex on board as title sponsor for the
Middle Sea Race.

The race is a true challenge to skippers and crews who have to be at their
very best to cope with the often changeable and demanding conditions.
Equally, the race is blessed with unsurpassed scenery with its course,
taking competitors close to a number of islands, which form marks of the
course. Ted Turner described the MSR as "the most beautiful race course in
the world".

Apart from Turner, famous competitors have included Eric Tabarly, Cino
Ricci, Herbert von Karajan, Jim Dolan, Sir Chay Blyth and Sir Francis
Chichester (fresh from his round the world adventure). High profile boats
from the world's top designers take part, most in pursuit of line honours and
the record - competing yachts include the extreme Open 60s, Riviera di
Rimini and Shining; the maxis, Mistress Quickly, Zephyrus IV and
Sagamore; and the pocket rockets such as the 41-foot Strait Dealer and the
DK46, Fidessa Fastwave
CONCEPT: ONETACK
SAILING CUP
 The concept behind the “Onetack Sailing Cup” would be as follows:
 The competitive element will be made up of two parts: The first part would be made
up of a regatta using the “Match Race[1]” system and the Second part would be a
regatta made up of a “Flotilla of Optimists”. The “Match Race” will be able to offer a
considerable amount of prize-money in order to adequately attract prime international
talent in the sail industry (such people as James Spithil, Paolo Cian, Ian Percy, Ben
Ainslie, Torben Grael, as well as other important athletes that have completed in the
America's Cup). The regattas will be performed using the rules of “Round Robin” in the
preliminary races and as well as in the semifinals and finals.
 Organize satellite/complimentary activities in order to support and trampoline the
“Onetack Sailing Cup” into international success. These activities could be centered
around musical/cultural events, promotional or fair-like events featuring specific
products, as well as fashion/glamour events.
 The “Onetack Sailing Cup” will be integrated into the Worldwide Level 1 Circuit
sailing competition. The international circuit will be professionally managed and will
follow the “Match Race” system of The International Sailing Federation (ISAF). The
Federation holds regattas in prestige as locations both under seashore as well as in
lakes. The worldwide level 1 circuit sailing competitions attract the best teams and the
most famous technical managers on the circuit today.
 Strategic alliances will be generated when the departments of other countries in
order to duplicate and promote the model here within described relative to “Onetack
Sailing Cup”. An initial list of potentially interested entities are: Dubai, Russia, Brazil,
and Miami.
 Footnote[1]: “Match Race” is the most spectacular type of sail racing considering that it is easily
understandable even for the less experts in the crowds. The races outdone by using identical vessels of
medium to small dimensions, then allow to have short course regattas and that allow the skippers and
their sailors truly show off their skills through impressive maneuvers in very contained spaces. The
regattas in fact often take place very close to shore and therefore easily viewable by the spectators on the
seating areas along the shore
.
CONCEPT:
Malta Challenger
Under the patronage of the
Minister of Tourism & Culture - Malta
 Generate a viable and credible platform to allow Malta to be
showcased to other European countries in the sector of sports for young
children. With this in mind the “Onetack Sailing Cup” will create a segment
called "Malta Challenger".
 Five regattas will make up the “Malta Challenger” and they are
already included in the European “Optimists Class”. The “Optimists Class”
includes a single format type boat and has already reached highest level
of popularity within the young age group of 8 to 15 years and each time is
attended by hundreds of participants. The “Malta Challenger” will award
an additional prize for the first 15 participants who will qualify per regatta.
Each of the 15 participants will have the opportunity to participate in the
“Grand Finale” which will be held during the “Onetack Sailing Cup” in
Malta.
 Malta will be optimally represented in each of the countries where the
“Optimists Class” regattas “Malta Challenger” will take place.
 “Onetack Sailing Cup” will indeed allow future generations of
tomorrow to interface with the sail champions of today thereby creating a
truly one-of-the-kind sailing activity in the world.
 Malta will be seen as the protagonists and the catalyst by using its
noble and prestigious past to lay down foundations for future generations
to leave their mark on the sailing world.
HON. DR FRANCIS ZAMMIT DIMECH, LL.D., M.A., M.P.
Ministry of Tourism & Culture
IL CAMPO DI REGATA
 Lo straordinario porto di Marsamxett, a La Valletta,
rappresenta lo scenario perfetto; la location offre infatti
da una parte il fascino architettonico delle fortificazioni
e degli edifici storici, dall’altro l’opportunità unica di
far svolgere il Match Race di fronte all’Excelsior Grand
Hotel, base della Onetack Sailing Cup.
 Gli spettatori potranno seguire la competizione non
solo dalle tribune, affacciate sul porto, ma anche dalla
via di circonvallazione.
 L’evento, in questo modo, riuscirà a coinvolgere in modo eccezionale La
Valletta e i suoi turisti divenendo un vero e proprio video di promozione di Malta
 Le regate saranno uno spettacolo godibile dal grande pubblico che affollerà le
rive del porto di Marsamxett, in un quadro scenografico di grande suggestione.
 Gli allestimenti a terra, il Village, l’area di accoglienza e Hospitality, le tribune
per il pubblico saranno localizzate presso gli spazi messi a disposizione dal Grand
Hotel Excelsior.
LA LOGISTICA
A seguito dei sopralluoghi effettuati, si è potuto verificare la perfetta idoneità
delle infrastrutture come l’Excelsior Grand Hotel Malta che dispone di una
propria marina privata, di ampi spazi per l’area hospitality, area VIP e tribune
spettatori.
(indichiamo indicativamente le aree dedicate all’evento)
 Village: 10/15 gazebo espositivi, n.1 palco per gli spettacoli e gli eventi,
pali per le bandiere delle nazioni partecipanti, n.1 tensostruttura per il servizio
pubblico di ristorazione + spazio con tavoli, sedie e ombrelloni)
 Spazi tecnici: i gazebo per il paddock-atleti; n.1 gazebo grande per i
materiali barche e la veleria
 Ufficio stampa (presso l’Hotel?)
 Sala eventi ufficiali (presso l’Hotel?)
 n.3 Uffici (segreteria di regata, uffici organizzazione)
 VIP zone: ristorazione, accoglienza con spazio allestito per visione delle
regate
 Porticciolo per ormeggi imbarcazioni di regata e gommoni di servizio
 Spazio e attrezzature per speakeraggio
 Torri per illuminazione regata notturna
 Spazi per esposizione pubblicitaria
 Maxischermo
 Spazio tecnico per regia radio-televisiva
LA FORMULA
I PARTNERS
Provincia Regionale di Trapani
Regione Sicilia
Malta Sailing Federation
I Partners del media
Boat International Group
Boat International Group is the leading global media business partner
in the superyacht market and has been servicing it’s customers for over
23 years.
Currently publishers of 7 magazines, annual supplements and luxurious
hard back books, Boat International Group produce in excess of 1.5
million magazines a year and sell in over 55 different countries
worldwide.
The group also host the prestigious World Superyacht Awards in Venice
each year, and has recently moved into the digital arena, acquiring
Superyacht Media in December 2006.
MAGAZINES
Boat International – Distributed in 55 countries Boat International is the
world’s only truly international, monthly, English language luxury
yachting title. Boat International is the globally acknowledged authority in
its field.
Boat International USA – Since it was launched in 1997 Boat
International USA has established itself as North America’s finest luxury
yachting magazine and is now published 10 times a year.
Boat International Russia – is the latest addition to our growing portfolio
of luxury yacht magazines and is targeted squarely at a highly affluent,
increasingly sophisticated market.
Mer & Bateaux – with almost 30 years of publishing history and
experience, Mer & Bateaux offers a unique insight into the French
yachting market, as well as the latest news from the International
superyacht industry.
Meer & Yachten – Founded in 1991 and published six times a year, Meer
& Yachten is the Superyacht magazine for German speaking readers all
over the world.
Dockwalk – Launched in 1998, Dockwalk enabled captains and crew to
keep abreast of industry news as their jobs took them to exotic ports of
call around the world. Today, in 2007, it is the number 1 monthly
magazine for yachting industry professionals.
COMUNICAZIONE
L’organizzazione lavorerà per:







preparare la brochure commerciale
attribuire del Numero Unico dell’evento
organizzare la presentazione ufficiale della Onetack Sailing Cup,
che verrà promossa in abbinamento alla Trapani Cento Cup, alla
BIT di Milano o Global (Febbraio 2008)
organizzare una Conferenza Stampa
Milano, 21-24 Febbraio 2008
redigere un Piano di Comunicazione
redigere un Piano Pubblicitario
commercializzare spazi commerciali
BUDGET:
SPONSOR/AZIENDE
Verranno ideati ed organizzati eventi collaterali, che saranno finanziati da
sponsor:
- spazio ad aziende/espositori
- fashion shows
- design e costume
- presenza di personaggi VIP
- eventi food a tema…
…una settimana di appuntamenti di altissimo interesse che attirerà sponsor
e media facilitando la promozione di Malta che per una settimana diventerà
la capitale mondiale della vela.
BUDGET: MALTA
USCITE:
Note:
i costi qui riportati fanno riferimento al
solo evento sportivo (regata) e
potrebbero subire variazioni (non
superiori al 10%). Il costo dell’evento
sportivo sarà a carico delle Istituzioni
Maltesi
Il calendario delle manifestazioni di
contorno alla regata potrà essere
realizzato grazie all’intervento di
sponsor.
751.000,00
spese per Conferenza Stampa
Buffet per giornalisti
Materiali e attrezzature di allestimento
Testimonials
Rimborsi spese viaggio Testimonials
Ospitalità
Comunicazione e Pubblcità
5.000,00
4.000,00
3.000,00
2.000,00
2.000,00
7.000,00
spese per Presentazione Ufficiale
Coordinamento generale e segreteria
Buffet
Materiali e attrezzature di allestimento
Testimonials
Ospitalità
5.000,00
10.000,00
10.000,00
15.000,00
10.000,00
spese per Villagge
spazi tecnici ed espositivi
Materiali e attrezzature di allestimento
Personale
Impianti
20.000,00
35.000,00
20.000,00
23.000,00
spese per Regate
Contributo spese per ingaggio equipaggi
Montepremi
Imbarcazioni e gommoni
Materiali e attrezzature tecniche per regate
Personale (giudici, umpire e assistenza)
23.000,00
50.000,00
98.000,00
320.000,00
40.000,00
200.000,00
45.000,00
14.000,00
21.000,00
spese per Comunicazione e Pubblicità
(compreso ospitalità giornalisti)
100.000,00
spese per progettazione e coordinamento manifestazione
Malta Challenger ( 5 tappe)
contributo economico manifestazioni
iniziative di promozione e pubblicità
Ospitalità
Logistica per regata
60.000,00
100.000,00
30.000,00
15.000,00
50.000,00
5.000,00
Grazie
LA QUINTA HEAD OFFICE
Corso Plebisciti, 15,
20129 Milano, Italia
Tel. +39 02 7385353
[email protected]
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Tel. +356 9933 3088; +356 21 651368; +356 21 417889
Fax. +356 21 650913; +356 21 662034
[email protected]
[email protected]