ITALY: WINE DATA
Tiziana Sarnari
Paris 16/04/2015
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1
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Flowchart of Italian wine
industry
FLOWCHART OF THE ITALIAN WINE INDUSTRY
Produzione
Import
5%
93%
Var. scorte
2%
6%
Altri usi
industriali e
perdite
Disponibilità
3%
45%
Distillazione
3%
Di crisi
59%
Dei sottoprodotti
46%
Consumo
Esportazioni
38%
Per alcool ad
uso alimentare
35%
65%
Confezionato
Sfuso
13%
1%
On trade
86%
61%
Autocon.+
vendita diretta
Off
trade
81%
Distribuzione moderna
3%
Aliment.trad e
enoteche
Off trade
25%
14%
Altre
fonti
On trade
7%
9%
Grossisti/vendita
diretta
Altre
fonti
2
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Some elements of the Italian
wine industry
WINE GRAPE
PLANTED AREA: INVENTORY
2014
000 ha
900
800
792 773 769 765
700
730 700
686 673 664 654.8
646 642
600
500
400
300
200
100
2014
2013
2012
2011
2010
2009
2007
2005
2002
2001
2000
1999
0
The main grape varieties in Italy
SANGIOVESE
53 MILA HA
TREBBIANO
37 MILA HA
MONTEPULCIANO 27 MILA HA
GLERA
26 MILA HA
MERLOT
23 MILA HA
PINOT GRIS
22 MILA HA
CATARRATTO
22 MILA HA
CHARDONNAY
19,7 MILA HA
Italy is the 3° Country in the world for wine grape planted area.
2014:
Pdo : 341.070 ha
Pgi: 123.066 ha
Without denomination of origin/geographical indication: 176.606 ha
NUMBER OF REGISTERED DESIGNATIONS OF ORIGIN
number of registered designations : 523
73 docg+ 334 Doc= 407 Pdo; 118 Pgi
Toscana
Piemonte
Veneto
Lombardia
Puglia
Lazio
Sardegna
Sicilia
Campania
Emilia Romagna
Umbria
Marche
Calabria
Abruzzo
Friuli V. Giulia
Trentino A. A.
Liguria
Basilicata
Molise
Valle d'Aosta
11
41
16
14
42
28
5
4
3
15
28
6
27
1
1
6
15
23
4
7
15
2
2
10
18
9
13
6
5
15
9
1
4
4
1
10
8
8
10
4
10
22
17
1
6
3
8
4
8
4
1
2
1
0
10
20
Docg
30
Doc
Igt
40
50
60
WINE PRODUCTION (% IN VOLUME )
100%
90%
80%
48%
46%
44%
42%
43%
45%
44%
38%
40%
40%
37%
33%
29%
32%
70%
60%
50%
40%
28%
28%
27%
29%
33%
33%
33%
24%
25%
25%
26%
25%
26%
31%
33%
31%
30%
31%
33%
31%
33%
34%
35%
38%
28%
30%
35%
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
24%
30%
20%
10%
0%
Dop
Igt
Comuni
ELEMENTS OF BALANCE SHEET: FINAL STOCK (MLN HL)
50
40
45.3
44.7
43.4
45
42.3
41.7
41.0
41.5
41.4
37.5
37.0
36.5
35
28.4
30
25
26.7
24.5
25.0
25.6
24.8
22.5
20
15
28.5
28.3
15.4
15.7
15.9
16.4
16.4
17.0
14.8
2004/05
2005/06
2006/07
2007/08
2008/09
2009/10
2010/11
21.7
20.7
15.2
15.8
2011/12
2012/13
16.8
12.7
10
5
0
2003/04
Total stock
Common Wine +PGI
Source: Ismea based on Agea data
PDO
2013/14
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Consumption
HUMAN CONSUMPTION (MLN HL)
35
30
25
27
28
29
27
27
24
22
20
20
20
16
15
17
14
10
5
21
20
10
7
7
10
8
8
15
22
15
Source: Ismea
11
9
9
Vini comuni e Igp
20
20
11
9
10
10
11
0
Vini totali
19.1
19
12
9
21.6
Dop
9
10
8
10
PER
CAPITA WINE CONSUMPTION (L)
110
100
98
91
90
92.9
86.2
93.5 90
81
80
70
60
50
82
82.6
75 69
66
62.5 60.4
62.5
63.7
62.1
40
58.8
51.5
58.5 54.2
55.7
52
53.5
51
50
50.5
45.7
51 48.3
44.5
30
44.7 39.4
32
39.4
40.3
36
34
33.4
20
10
0
1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014
Fonte: Ismea su dati Assobirra
Fonte: Ismea, bilanci di approvvigionamento Eurostat
DOMESTIC PURCHASES - 2013
Trend of domestic purchase and spending (var.%)
Wines and Sparkling wines
- Wines
Pdo
white
red
Pgi
white
red
Table wines
-Sparkling wines
Quantity
-1,7
-2,1
0,2
-1,0
0,9
-5,8
-4,7
-5,9
-1,6
3,5
2014/2012
Value Unit value
0,4
2,1
-0,6
1,5
2,3
2,1
2,4
3,4
2,2
1,3
-3,7
2,3
-1,9
2,9
-4,6
1,4
-2,7
-1,2
5,0
1,5
Source: Ismea, IRI/Gfk
Trend of unit value of domestic purchase (var.%)
Wines and Sprkling
wines
- Wines
Pdo
white
red
Pgi
white
red
Table wines
-Sparkling wines
Champagne
Metodo classico
Metodo charmat
1°/ 14
2°/14
3°/14
Var. % 44 °/14 4°14/4° 13
3,23
2,95
4,41
4,61
4,34
3,11
3,44
2,94
1,66
7,36
38,29
15,49
5,79
3,23
2,94
4,41
4,64
4,29
3,19
3,55
2,96
1,66
6,88
39,39
14,29
5,51
3,28
3,01
4,65
4,83
4,56
3,16
3,53
2,86
1,66
7,34
39,37
15,72
6,04
3,70
3,15
4,72
4,79
4,73
3,24
3,58
3,09
1,62
7,50
34,80
13,34
5,27
1,52
0,52
3,22
2,80
3,38
-0,23
0,65
-1,22
-4,96
3,15
-0,08
-1,03
2,66
4
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Prices
MARKET PRICES AT ORIGIN
FOR TABLE WINE
Table wine wine Price index (2010=100): Trend
220.00
200.00
180.00
160.00
140.00
120.00
100.00
80.00
60.00
White
Red
Total
Source: Ismea
Table wine and Pgi Wine price Index (2010=100): % Change
Marketing year
White
Red
Total
2011/12 su 2010/11
34,6%
36,1%
35,2%
2012/13 si 2011/12
33,3%
35,1%
34,1%
2013/14 su 2012/13
-19,3%
-13,9%
-16,8%
2014/15 si 2014/13*
-32,9%
-14,0%
-24,1%
*aug-mar
MARKET PRICES AT ORIGIN
FOR
PGI WINE
Pgi wine Price index (2000=100): Trend
180.00
170.00
160.00
150.00
140.00
130.00
120.00
110.00
100.00
90.00
80.00
White
Red
Total
Pgi Wine price Index (2000=100): % Change
Source: Ismea
Marketing year
White
Red
Total
2011/12 su 2010/11
28,1%
20,0%
24,2%
2012/13 si 2011/12
22,2%
28,6%
25,2%
2013/14 su 2012/13
-2,1%
2,9%
0,3%
2014/15 si 2014/13*
-12,0%
-2,5%
-7,4%
*aug-mar
PDO
WINE
Jul-13
FOR
Jan-13
MARKET PRICES AT ORIGIN
Pdo wine price Index (2010=100): % Change
Marketing year
White
Red
Total
11/12 su 10/11
13,4%
18,0%
15,7%
12/13 su 11/12
2,1%
16,4%
9,3%
13/14 su 12/13
-1,9%
2,6%
0,5%
14/15 su 1314*
-1,3%
1,7%
0,3%
*aug-mar
Pdo wine Price index (2010=100): Trend
170.00
160.00
150.00
140.00
130.00
120.00
110.00
100.00
90.00
White
Source: Ismea
Red
Total
Mar-15
Jan-15
Nov-14
Sep-14
Jul-14
May-14
Mar-14
Jan-14
Nov-13
Sep-13
May-13
Mar-13
Nov-12
Sep-12
Jul-12
May-12
Mar-12
Jan-12
Nov-11
Sep-11
Jul-11
May-11
Mar-11
Jan-11
Nov-10
Sep-10
Jul-10
May-10
Mar-10
Jan-10
80.00
5
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External trade
ITALIAN
FOREIGN TRADE OF WINE
000 €
000 hl
Export
Import
Balance
Export
Import
Balance
2004
14.123
1.786
12.337
2.865
256
2.609
2005
15.736
1.835
13.900
3.000
282
2.718
2006
18.390
1.463
16.926
3.228
295
2.933
2007
18.827
1.779
17.047
3.542
360
3.182
2008
18.080
1.840
16.240
3.673
330
3.343
2009
19.519
1.461
18.058
3.511
252
3.259
2010
21.492
1.657
19.835
3.920
259
3.662
2011
23.238
2.412
20.826
4.405
298
4.107
2012
21.227
2.756
18.471
4.695
306
4.389
2013
20.254
2.692
17.562
5.041
322
4.719
2014*
20.424
2.753
17.672
5.111
302
4.809
Var. 14/13
0,8%
2,2%
0,6%
1,4%
-6,2%
1,9%
Source: Ismea based on Istat data
ITALIAN WINE EXPORT (% QUANTITY)
100%
90%
6
8
5
8
5
8
6
8
7
7
9
8
9
10
12
9
8
8
9
9
9
8
36
34
31
33
34
35
31
28
27
50
51
52
50
48
47
51
52
52
2009
2010
2011
2012
2013
2014
29
2008
29
2007
70%
2006
80%
60%
50%
54
56
2005
30%
2004
40%
20%
10%
0%
Container<2t
Source: Ismea on Istat data.
Container>2lt
Semi-sparkling
Sparkling
ITALIAN WINE EXPORT BY TYPE (MLN HL)
8.0
7.6
6.7
7.0
6.0
5.0
6.2
5.9
5.6
5.4
4.9
4.7
5.5
4.8
5.6
5.3
5.1
4.7
4.7
4.0
3.0
2.0
2.0 1.8
1.8 1.6
1.9 1.8
1.8
2.0
2.4
1.7
1.0
0.0
2010
2011
Pgi
Pdo
2012
Common wine
Source: Ismea on Istat data.
2013
Semi sparkling
Sparkling
2014
ITALY: EXPORT BY COUNTRY 2014
000 €
Hl
2014
Fonte: Ismea based on Istat
Var% 14/13
2014
Var% 14/13
Totale
Stati Uniti
Germania
Regno Unito
Svizzera
Canada
Giappone
Svezia
20.424.346
2.978.697
5.932.752
2.968.438
712.196
684.865
430.237
0,8
0,7
0,2
1,7
5,0
-0,7
1,2
5.111.225
1.124.541
975.023
657.456
319.099
275.971
152.721
1,4
4,4
-4,4
6,1
1,8
-1,5
-1,0
481.235
2,5
143.558
1,9
Danimarca
416.447
5,6
140.901
5,9
Francia
860.146
0,8
131.742
-5,3
Paesi Bassi
438.990
-1,1
120.712
3,4
Russia
410.233
-6,5
102.579
-10,4
Belgio
298.896
5,1
100.749
9,5
Austria
508.582
0,3
98.000
-2,9
Norvegia
257.427
11,2
96.029
10,6
Cina
255.363
16,6
75.630
1,2
ITALY: IMPORT BY COUNTRY 2014
000 €
Hl
2014
Var% 14/13
2014
Var% 14/13
Mondo
2.752.611
2,2
301.760
-6,2
Francia
191.892
-15,7
147.258
5,2
Spagna
1.809.933
13,6
69.380
-24,3
Stati Uniti
473.461
4,2
45.111
-2,8
Germania
58.970
108,1
10.679
80,6
Australia
98.143
175,5
9.309
156,6
Portogallo
18.280
-40,2
6.038
-7,3
Austria
13.810
-3,4
1.726
-15,8
Ungheria
24.885
54,8
1.703
18,2
Grecia
20.143
5,6
1.267
-23,4
Romania
8.542
35,5
986
17,4
645
-81,3
856
-60,0
Fonte: Ismea based on Istat
Regno Unito
THANK YOU
Area Mercati
Tiziana Sarnari
[email protected]
+39 06 85568 555
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