Expectations, Chances and Projects
The Point of View of Milan Universities Students on
EXPO 2015
Palazzo Marino, April 14th 2015
Chief Scientific Advisers:
Francesca Zajczyk, Mario Boffi
University of Milano-Bicocca
EXPERANDO – EXPO 2015
The Point of Studts’
View of Point
Milanof
Universities
Students
View
About the survey
The survey collected the points of view of 11.082 Milan
Universities Students on Expo 2015.
The Universities participating in the survey were:
Bicocca, Bocconi, Cattolica, IULM, Politecnico,
Raffaele, Statale and Fondazione Scuole Civiche
a cura dell’Università di Milano-Bicocca 2015
San
EXPERANDO – EXPO 2015
The Point of View of Milan Universities Students
Profile of survey respondents
Response rate
Students of Universities of Milan: 187.000
Respondents: 11.082 - 5,9% of the students.
12%
Gender
10%
9.0%
Age
8%
6.2% 6.4%
6%
4%
9.7% 9.9%
5.0% 5.1%
Address
4.0%
2%
Men
40,1%
Women
59,9%
Up to 24 years
83,3%
over 25 years
16,7%
City of Milan
30,5%
Other province of Milan
17,8%
Other Lombard Region
39,6%
Other Regions
12,1%
Architecture/Design
0%
Ed. University of Milano-Bicocca 2015
6,3%
Economy
18,1%
Engineering
15,2%
Medicine
10,1%
Sciences
17,9%
Human Sciences
32,4%
EXPERANDO – EXPO 2015
The Point of View of Milan Universities Students
Expectations
95,7% of respondents knew the theme of Expo 2015
How are you interested in the theme of Expo 2015?
Not at all
2.6%
Slightly
13.2%
Very much
33,2%
Moderately
51.0%
Ed. University of Milano-Bicocca 2015
EXPERANDO – EXPO 2015
The Point of View of Milan Universities Students
Expectations
Key words which better express Expo’s objectives
Food
87.3%
Sustainability
61.6%
Environment
51.7%
Culture
24.1%
Education
23.0%
Multiculturalism
21.3%
Progress
16.5%
Technology
10.8%
0%
20%
40%
Ed. University of Milano-Bicocca 2015
60%
80%
100%
EXPERANDO – EXPO 2015
The Point of View of Milan Universities Students
Expectations
Do you consider Expo2015 a positive or negative event?
90,8%
For you
89,6%
For Milan
89,2%
For Italy
0%
20%
40%
Very positive
Positive
60%
Negative
Ed. University of Milano-Bicocca 2015
Very negative
80%
100%
EXPERANDO – EXPO 2015
The Point of View of Milan Universities Students
Expectations
Which of the following media contributed to get you
informed on EXPO2015?
TV
59.7%
Web
51.7%
Social Network
47.4%
Newspapers
34.4%
Posters
32.2%
Social relations
21.8%
Radio
7.5%
Conferences
6.9%
Mailing list
4.2%
Nothing
3.5%
0%
20%
40%
Ed. University of Milano-Bicocca 2015
60%
80%
EXPERANDO – EXPO 2015
The Point of View of Milan Universities Students
Expectations
Which of the following media could best contribute to get
informed on EXPO2015?
Television
72.0%
Social Network
62.0%
Web
46.6%
News papers
39.6%
Posters
27.3%
Radio
18.6%
Conferences
18.1%
Mailing list
8.6%
Social relations
6.0%
0%
20%
40%
Ed. University of Milano-Bicocca 2015
60%
80%
EXPERANDO – EXPO 2015
The Point of View of Milan Universities Students
Chances
Do You think that EXPO 2015 could be an opportunity
to deal with the following issues:
Culture of food and earth
91,2%
Food waste
86,8%
82,4%
Water
82,4%
Renewable energy
Multiculturalisme
78,5%
World famine
75,8%
Energy-saving
73,4%
Development model
72,4%
Waste
70,8%
58,8%
Culture legacy
Role of women25,8%
0%
20%
Very much
Slitghly
40%
Moderatly
Ed. University of Milano-Bicocca 2015
60%
Not at all
80%
100%
EXPERANDO – EXPO 2015
The Point of View of Milan Universities Students
Chances
Which benefits could EXPO2015 give
to young people in the future?
New contents on
environment/sustainability
58.3%
More international city
50.1%
Job opportunity
41.8%
More lively city
18.4%
More beautiful city
14.9%
0%
20%
Ed. University of Milano-Bicocca 2015
40%
60%
80%
EXPERANDO – EXPO 2015
The Point of View of Milan Universities Students
Chances
What will be the impact of EXPO 2015 on Milano
during it’s course?
Negative
Positive
1,8%
Turismo
Tourism
2,8%
Offerta
culturale
Culture
3,7%
Internazionalizzazione
Internazionalization
8,5%
Ambiente
Environment
6,6%
Qualità
Università
Quality
of University
67,0%
55,0%
47,9%
93.0%
87.9%
Posti di lavoro
Employment
34,8%
86,1%
97.0%
75.0%
47.1%
34.9%
Sicurezza
Mobility
11.7%
Disponibilità
abitazioni
Cost of living
6.5%
SecurityMobilità
23.4%
Costoofdella
vita
Availability
housing
20.6%
Ed. University of Milano-Bicocca 2015
EXPERANDO – EXPO 2015
The Point of View of Milan Universities Students
Chances
What will be the impact of Expo 2015 on Milan
when it will be over?
Negative
Positive
7,8%
Internazionalizzazione
Internazionalization
11,6%
TourismTurismo
13,3%
Mobilità sostenibile
Sustainable
Mobility
8,0%
Offerta
culturale
Culture
24,2%
Environment
Ambiente
24,1%
Employment
Posti di lavoro
15,3%
5,3%
18,1%
38,5%
66.8%
61.7%
57.4%
51.1%
40.7%
34.9%
Availability ofabitazioni
housing
Disponibilità
31.6%
Quality
of University
Qualità
Università
30.6%
Security
Sicurezza
Cost
of living
Costo
della vita
23.6%
14.0%
Ed. University of Milano-Bicocca 2015
EXPERANDO – EXPO 2015
The Point of View of Milan Universities Students
Projects
Participation at Expo 2015
Do you think that you’ll visit
Expo 2015?
Do you know the project ”Expo in
the city“?
No
9,8%
Yes
38,4%
No
61,6%
Yes, for
more days
39,9%
Yes
, for one
day
50,3%
Ed. University of Milano-Bicocca 2015
EXPERANDO – EXPO 2015
The Point of View of Milan Universities Students
Projects
Participation at Expo 2015
Are you working for Expo 2015?
If no, would you be interested in working
for Expo 2015?
Yes, also free of charge
28,7%
Yes
6,2%
No
17,6%
No
93,8%
Yes, but only paid
53,8%
Ed. University of Milano-Bicocca 2015
EXPERANDO – EXPO 2015
The Point of View of Milan Universities Students
Projects
What is your opinion on ”No Expo“ groups?
Agree
9.0%
Disagree
56.5%
Indifferent
34.5%
Disciplines
Agree
Indifferent
Disagree
Architecture/
Design
10,9%
34,4%
54,8%
Human
Sciences
10,6%
38,2%
51,2%
Sciences
10,7%
37,4%
51,9%
Engineering
8,3%
32,0%
59,7%
Medicine
7,8%
35,7%
56,9%
Economy
4,9%
26,6%
68,6%
Ed. University of Milano-Bicocca 2015
EXPERANDO – EXPO 2015
The Point of View of Milan Universities Students
Comparing points of view
Expectations* for Expo 2015
100%
11.6%
80%
Very Positive/Positive
Age
Disciplines
Up to 24 years
80,3%
Over 25 years
67,1%
Economy
85,6%
Engineering
79,2%
Architecture/Design
78,9%
Medicine
77,1%
Sciences
76,9%
Human Sciences
73,1%
59,7%
60%
66.6%
40%
* The index is the count of the positive and negative items on the impact of Expo
2015
20%
19.3%
2.3%
0%
Very negative
Negative
Positive
Very positive
Ed. University of Milano-Bicocca 2015
EXPERANDO – EXPO 2015
The Point of View of Milan Universities Students
Comparing points of view
Proposals of area use of Expo
when it will be over:
Cultural Activities
Research and development Centre
63.7%
60.8%
Recreation Centre
New University
Fairs
Multipurpose Centre
37.3%
36.1%
33.2%
24.3%
Sport Centre
Stadium and Citadel of Sport
Parking
Residential areas
Shopping malls
Business area
10.6%
10.0%
7.1%
7.1%
5.0%
3.8%
0%
20%
Ed. University of Milano-Bicocca 2015
40%
60%
80%
EXPERANDO – EXPO 2015
The Point of View of Milan Universities Students
Comparing points of view
Culture
Research
Students imagine Expo 2015
becoming an area dedicated
to
culture,
research
and
innovation in a friendly and
sustainable environment.
Sustainability
Innovation
Ed. University of Milano-Bicocca 2015