UNIVERSITÀ DEGLI STUDI DI PAVIA
Corso di laurea specialistica in Editoria e Comunicazione Multimediale
Journalists and blogs
complementarity of
resources and messages
Relatore: Chiar.mo Prof. Paolo COSTA
Correlatore. Chiar.mo Prof. Fabio MUZZIO
A. A. 2010/2011
Tesi di Laurea di
ROSSELLA BURGIO
What is a blog?
WEBLOG
TITLE
POST
&
COMMENTS
What kind of blog?
• Personal blog
• Thematic (fashion, sports,
technology ...)
• Current affairs or political
• Photoblog
• Video-blog
• Blog "window" to advertise a new
book or film
About blogs and the blogosphere
Overall, 6.7 million people publish blogs on blogging websites, and
another 12 million write blogs using their social networks.
Bloggers: who are they?
• Women make up the majority of
bloggers, and half of bloggers are aged
18-34.
• Bloggers are well-educated: 7 out of 10
bloggers have gone to college, a majority
of whom are graduates.
• About 1 in 3 bloggers are Moms, and 52%
of bloggers are parents with kids under
18 years-old in their household.
• Bloggers are active across social media.
The Italian blogosphere
•1,448 personal blogs
•194 blogs that are part
of nanopublishing
networks (blogo,
blogosfere, nanopress,
Isayblog!, etc…)
•53 “journalists blogs”
hosted by news sites
(Espresso, la Stampa,
il Sole 24 Ore, ecc…)
•68 are blogs but
legally registered as
news sites, 217 are
inactives.
How was Journalism?
Before web 2.0 evolution
“MONOMEDIAL”
JOURNALISM
SOURCE
JOURNALISM
AUDIENCE
How is Journalism?
After web 2.0 evolution
“CROSSMEDIAL”
JOURNALISM
SOURCE
JOURNALISM
AUDIENCE
Content, skills and processes begin and end in a single
medium (newspapers, radio,TV).
News production has a linear time
“MONOMEDIAL”
JOURNALISM
“CROSSMEDIAL”
There are no more time constraints.
The editor can use various media to publish the news
and accept comments from readers.
Two-way interaction sender-receiver
"Credibility is not a moral or
personal qualities but a report, and as
such has always intentional
dimension, communicative and
symbolic reference to another entity with
which it is attached.“
(Gili G. , 2006)
CREDIBILITY
Responsibility
Trustworthiness
Reputation
Reliability
Italian newspaper and blogs.
Italian newspapers distribution
Web site daily newspaper
visitors, september/december
Average circulation of daily
newspapers, 2001
24000
Avvenire
107432
680000
Corriere della Sera
482800
236000
Corriere dello Sport
185694
607000
Gazzetta dello Sport
Il Fatto Quotidiano
Il Giornale
75963
0
299929
62000
155455
136000
105796
Il Messaggero
310000
Il Sole 24 Ore
La Nazione
266596
58000
121557
159000
La Stampa
Libero
273806
69000
105796
1057000
Repubblica
Tutto Sport
438695
126000
103758
Italian newspaper and blogs.
Blogs of the major Italian newspapers respect the editorial line.
Most popular blogs are those of the most popular and
influential journalists.
In these blogs, there are many comments from
readers and loyal. In other blogs, however, decreases the
number of comments.
The topics discussed include politics, sports and technology.
Magazines and blogs.
One of its blog, “Piovono
rane" (Alessandro Gilioli), is one of
the most widely read in Italy.
The topics discussed: economics, politics, current events, in line with the
vocation of the magazine.
Their sites are not followed,
so even blogs with
few comments
Some other blogs
The most read blog in Italy.
It is a registered newspaper; home to over 70 blog,
updated and very frequentati.Le news is full of links to
explore, to compare. There are so many comments.
Some other blogs
Born not long
ago, it provides readers
with a young
but serious editorial staff.
Many insights, many opini
ons, paid by the
many comments from
readers.
The columnistses are
all experts,
academics, parliamentarians, consultants of
important nongovernmental organizations.
The topics covered
range especially in the
economic - legal - political.
Conclusions.
Journalism has a real chance to recover the centrality
of social and interpretation that seemed have lost over
the years.
Blogs realize the promises inherent in the
genetic era of Web 2.0. Furthermore, even redefine the
classic roles of producers and consumers of information.
Conclusions.
Many online media have included
the communication format of blogs in their logic of
publication, and begin to look to blogs as an
effective way to expand the offering of
information, maintain its
credibility and reader loyalty.
Conclusions.
The blog might be considered:
- a professional gym;
- a showcase for the journalist;
- another source.
The blog is not therefore opposed to
journalism. rather, it’s COMPLEMENTARY .
Thank you for your kind attention.
ARRIVEDERCI!