OIV - Paris, March 11 2013
World wine supply chain survey: comparison
among Argentina Germany and Italy
ANTONIO SECCIA
Department of Agro-Environmental and Territorial Sciences (Di.S.A.A.T.)
UNIVERSITY OF BARI
Area of farms by vineyard size
Classes (hectares)
Italy
Germany
Argentina
< 1
63.888
6.200
2.018
1-2
70.713
6.400
5.269
2-5
141.973
17.000
24.724
5 - 10
105.405
30.000
34.749
10 - 20
71.969
30.400
43.073
20 - 50
51.383
2.400
56.584
50 - 100
18.375
2.800
32.835
> 100
22.916
2.200
28.734
Total
546.621
97.400
227.986
Area of farms by vineyard size %
Classes (hectares)
Italy
Germany
Argentina
< 1
11,7
6,37
0,9
1-2
12,9
6,57
2,3
2-5
26,0
17,45
10,8
5 - 10
19,3
30,80
15,2
10 - 20
13,2
31,21
18,9
20 - 50
9,4
2,46
24,8
50 - 100
3,4
2,87
14,4
> 100
4,2
2,26
12,6
Total
100,0
100
100,0
Area of farms by vineyard size %
Italy
Germany
7.60
17,0
30.39
50,6
32,4
Argentina
62.01
14.0
51.8
34.1
< 5
5-20
> 20
Number of farms by vineyard size
Classes (hectares)
Italy
Germany
Argentina
< 1
146.974
11.000
3.919
1-2
49.912
4.500
3.820
2-5
45.670
5.200
7.631
5 - 10
15.445
3.780
4.987
10 - 20
5.358
2.000
3.103
20 - 50
1.777
60
1.899
50 - 100
279
40
485
> 100
104
20
172
Total
265.519
26.600
26.016
Number of farms by vineyard size %
Classes (hectares)
Italy
Germany
Argentina
< 1
55,35
41,35
15,06
1-2
18,80
16,92
14,68
2-5
17,20
19,55
29,33
5 - 10
5,82
14,21
19,17
10 - 20
2,02
7,52
11,93
20 - 50
0,67
0,23
7,30
50 - 100
0,11
0,15
1,86
> 100
0,04
0,08
0,66
Total
100,00
100,00
100,00
Number of farms by vineyard size %
0.81
7.83
0.45
Germany
Italy
21.73
91.35
77.82
9.82
Argentina
31.10
59.08
< 5
5-20
> 20
Farm average size
10.00
Argentina 8,76
9.00
8.00
7.00
6.00
5.00
4.00
Germania 3,66
3.00
2.00
1.00
0.00
Italia 2,06
N° of associated farms and total controlled area (ha)
ITALY
GERMANY
ARGENTINA
N° of associated farms
118.553
32.000
3.890
Total controlled area
306.486
32.111
26.288
2,6
1,0
6,8
Average
Self consumption and total controlled area (ha)
ITALY
GERMANY
ARGENTINA
Number of farms
118.179
10.000
2.052
Total area
controlled (ha)
312.865
1.500
55.593
Flows of grape from the grape production system to
the wine making system (in volume)
ITALY
GERMANY
ARGENTINA
% self processed
14
62
20
% individually traded
42
5
62
% delivered to
co-operatives for processing
or trade
44
33
18
total
100
100
100
Integrated wineries
ITALY
GERMANY
ARGENTINA
% Integrated
wineries
95,4
95,0
12,5
% Not
integrated
wineries
4,6
5,0
87,5
Number of physical wineries by classes
Classes of processing
capacity
ITALY GERMANY ARGENTINA
< 500 hl
29.402
4.000
108
500 - 10.000 hl
4.071
5.540
466
10.000-50.000 hl
763
50
296
> 50.000 hl
229
20
79
Total
34.465
9.610
949
Wine production of physical wineries by classes
Classes of processing
capacity
ITALY
GERMANY
ARGENTINA
< 500 hl
2.239.229
720.000
23.121
500 - 10.000 hl
5.694.855
4.780.000
1.804.440
10.000-50.000 hl
12.759.368
1.000.000
6.389.147
> 50.000 hl
29.959.225
3.500.000
7.786.679
Total
50.652.677
10.000.000
16.003.387
Percentage of Number of wineries and of Production by
classes of processing capacity
Classes of
processing
capacity
ITALY
GERMANY
%
%
%
Number Production Number
ARGENTINA
%
Production
%
Number
%
Production
< 500 hl
85,30
4,42
41,60
7,20
11,40
0,14
500 - 10.000 hl
11,80
11,24
57,60
47,80
49,10
11,28
10.000-50.000
hl
2,20
25,19
0,50
10,00
31,20
39,92
> 50.000 hl
0,70
59,15
0,20
35,00
8,30
48,66
Total
100,0
100,0
100,0
100,0
100,0
100,0
Distribution of wineries and production between
private firms and cooperatives
ITALY
Number Production (hl)
ARGENTINA
GERMANY
Number
Production (hl)
Number
Production (hl)
Cooperatives
647
26.555.391
63
2.891.341
142
3.100.000
Private
wineries
33.818
24.097.287
886
13.112.046
9.448
6.900.000
Total
34.465
50.652.678
949
16.003.387
9.590
10.000.000
ITALY
Number Production (hl)
ARGENTINA
GERMANY
Number
Production (hl)
Number
Production (hl)
Cooperatives
1,9
52,4
6,6
18,1
1,5
31,0
Private
wineries
98,1
47,6
93,4
81,9
98,5
69,0
Total
100,0
100,0
100,0
100,0
100,0
100,0
Number of wine bottlers and their distribution by
sales capacity
Classes of
processing
capacity
ITALY
Number
ARGENTINA
GERMANY
%
Number
%
Number
%
< 5.000 hl
7.225
94,6
520
82,0
7.500
98,0
5.000 10.000 hl
148
1,9
26
4,1
80
1,0
> 10.000 hl
262
3,4
88
13,9
70
0,9
100,0
634
100,0
7.650
100,0
Total
7.635
Self consumption and traded wine
ITALY
GERMANY
ARGENTINA
% wine for self
consumption
4
1
1
% traded wine
96
99
99
Total
100
100
100
Traded wine
ITALY
GERMANY
ARGENTINA
% bulk wine
35
3
6
% bottled wine
65
97
94
Total
100
100
100
Bottled wine
ITALY
GERMANY
ARGENTINA
% bottled wine with producer
label
-
40
-
% bottled wine with label of a
wine bottler
-
20
-
% bottled wine with private
label
-
40
-
Total
100
Distribution of wine
ITALY
GERMANY ARGENTINA
% of wine sold off trade
85
82
-
% of wine sold on trade
15
18
-
Distribution of wine off trade
ITALY
GERMANY ARGENTINA
% of sales in discount
11
44
-
% of sales in supermarkets
62
26
-
% of sales in wine shops
9
8
-
% of sales in not specialized stores
6
1
-
% of sales by phone, mail, internet
13
1
-
% of sales in the winery
-
20
-
Total
100
100
Distribution of wine off trade
-
6
13
% of sales in dicount
ITALY
11
% of sales in supermarkets
9
% of sales in wine shops
% of sales in not specialized
stores
% of sales by phone, mail,
internet
% of sales in the winery
62
20
1 1
44
8
26
GERMANY
Distribution of wine on trade
GERMANY
20
% of sales to catering
companies
10
% of sales to restaurant
chains
20
50
% of sales to hotel
chains
% other
OIV - Paris, March 11 2013
Thank you
ANTONIO SECCIA
[email protected]
Department of Agro-Environmental and Territorial Sciences (Di.S.A.A.T.)
UNIVERSITY OF BARI