Advert's analysis
YOGURT MÜLLER FRUIT PASSION
LINK TO WATCH THE SPOT:
http://www.youtube.com/watch?v=mtFcPCbgAhY
Laurano Federica
Classe 5 A
A.S 2012 - 2013
First sentence of the spot
Müller presenta: Friut Passion
Theo Müller is the owner of
the Company Group Müller.
It seems that he's offering
directly you the product – the
yogurt.
When the viewer listens
Müller, immediately he/she
thinks about the yogurt.
Müller is a metonomy:
Mr. Muller stands for the
yogurt.
Friut appeals to smell: if friut
is healthy therefore the yogurt
is healthy
Passion appeals to sex
passion: to eat yougurt is like
to have a sexual intercourse
The colour red symbolized love,
passion but also blood and
danger (red draws human eye
because is a hot colour)
The speaker

The man's voice is sensual, persuasive and calm.

Man's voice is opposit to follower female subject
She isn't talking: she seems to be dumb therefore
she comes under the speaker.
Opening scene I: calm atmposphere
The atmosphere is relaxed:

The young woman is lying

She's alone with her yogurt and smells it.

Her home is empty, it seems that she hasn't got relatives or
friends besides the yogurt
Can a yogurt take the place of a friend or a relative?
The spot wants make us believe that!
Opening scene II


The young woman is clearly eating the yogurt
She hears a man's voice – second speaker (different from the first
speaker, but it's sensual too)
Ehi darling, can you hear me?
Familiarity attracts the woman even if she doesn't know him!
Second scene: speaking fruit


The bold woman enters a nice forest without
risks and she follows the voice
The voice comes from raspberry bush
The raspberry is personified: it can't speak and in
the spot is singing!
The jingle

It is a short and simple tune
Let's start jamming together
The verb jamming recalls the
word jam: the jam can be made
with raspberry.
It seems that the woman can
make something with fruit
Wordplay
Con Müller la frutta la senti veramente
You can hear the fruit
singing.
You can taste fruit eating
the yogurt.
It's impossible so you can ONLY taste the yogurt!
Third scene: the senses
Smell
Il piacere che coinvolge tutti i sensi
Taste
Hearing
All senses are involved in the plasure of eating a yogurt
The motto
Müller, fate l'amore con il sapore.



We can't have a sexual intercourse with a sense!
The assonance AMORE – SAPORE gives the idea that the
consumer can love the yogurt Müller.
All the spot have sexual background: the yogurt becomes a
plasure for the consumer.
The sensual woman appeals to the sexual sphere: the man
consumer is attracted by her and he buyes the product.