Tradedoubler
Introduction
March 2015
About Tradedoubler
•
Tradedoubler is an international leader in performance-based digital marketing
and technology. Founded in Sweden in 1999, Tradedoubler pioneered affiliate
marketing in Europe and remains the most successful pan-European performance
marketing company, combining strategic international insight with detailed incountry expertise. It helps 2,000 advertisers achieve their business goals through
its high quality network of over 180,000 publishers and was the first to offer an
integrated e- and m-commerce offering to help advertisers extend their online
programmes to users on mobile devices.
•
Tradedoubler is committed to close collaboration with all its customers, helping
them to generate revenue and succeed on a national and international scale.
Among Tradedoubler’s advertisers are Accor, Disneyland Paris, Microsoft Store,
HP, Expedia Group and CDON.
•
The share is listed on Nasdaq OMX on the Stockholm Exchange.
More information can be found on www.tradedoubler.com
A proposito di Tradedoubler
•
•
•
•
•
•
Tradedoubler e’ un’azienda internazionale leader nel digital marketing basato su
performance e nella tecnologia a supporto.
Fondata nel 1999 in Svezia, Tradedoubler e’ stata un pioniere nell’affiliate marketing
digitale e rimane l’azienda europea di maggior successo nel performance marketing,
combinando una visione strategica internazionale con una competenza specifica nei
diversi mercati
Tradedoubler aiuta oltre 2.000 clienti a raggiungere i loro obiettivi attraverso il
proprio network di qualita’ composto da oltre 180.000 editori e che e’ stato il primo
ad offrire una soluzione integrata di e- ed m-commerce per aiutare i clienti ad
estendere i loro programmi online agli utenti attivi su dispositivi mobili.
Tradedoubler e’ impegnata in una stretta collaborazione con tutti i propri clienti,
aiutandoli a generare fatturato ed avere successo sia su base locale che
internazionale. Tra i clienti attivi vogliamo ricordare Microsoft, HP, Accor Hotel, CDON
e Odigeo Group.
Tradedoubler e’ quotata al Nasdaq OMX di Stoccolma.
Maggiori informazioni sono disponibili su www.tradedoubler.com
Logo
Tradedoubler – an introduction
COMPANY
NETWORK
PERFORMANCE
Founded in 1999
180,000+
Listed 2005
Publishers
In 2014 we
delivered:
370
2000+ advertisers
Employees
All major verticals
€2.7 billion
30+ countries
Award winning
4 billion
Across the globe
2 Performance Marketing
& 1 Effective Mobile
Award in 2014
clicks
order value
Since Tradedoubler pioneered performance marketing in 1999, our network
and technology have delivered smarter results for our clients
PURPOSE
We create results for our partners
VISION
We are the leader in delivering performance marketing
results through traffic, technology and expertise
MISSION
We take performance marketing to a new level by
creating smarter results for our clients
This is delivered through the optimisation of multiple
high quality traffic sources, the use of our proprietary
integrated performance marketing technology and our deep,
data-based insights into online consumer behaviour
Tradedoubler drives online sales through its
established network of publishers who promote
advertiser products in return for commission
Online consumer
Tradedoubler
Data platform
Desired action
Payment
Publisher website
Merchant website
Performance marketing payment flow
Online consumer
Purchase (sales order value)
•
Revenue is a result of successfully
managing advertiser marketing
programmes within our publisher
network
•
Tradedoubler collects a payment from
the advertiser & manages payment to
the publisher
•
Tradedoubler retains a commission
and/or fee for managing the
transaction
Advertiser
Pre-defined programme ‘commission’
+
Network ‘override’
Tradedoubler
Pre-defined programme ‘commission’
Publisher
A high quality international network of over 180,000
online and mobile publishers
Our network includes a wide range of website categories
Social, content & editorial sites
Social networking, forums,
blogs, and review sites
Group buying sites
Offer products and services at
reduced prices based on supplying a
minimum number of buyers
Email & database
Publishers working with email
databases and newsletters
Paid search affiliates
Publishers bid on keywords for
specific products and receive a
commission for sales from the
resulting click-through. They rely
on plugging gaps in merchants’ PPC
activity to ensure commissions
exceed search engine costs
Comparison & meta-search sites
Compare products from multiple retailers to
help consumers find the best deals. Metasearch sites (common in travel) aggregate
search engines and databases
into a single list
Cash-back sites
Share the merchant commission with the
purchasing customer (post purchase)
Reward and incentive sites
Offer rewards for activities including
purchase, service use, referrals and content
submission, with rewards taking several
forms
Voucher and promotion code sites
Provide merchant offers and deals direct to
consumers in the form
of coupons and codes
We partner over 2,000 brands in all major verticals
We have worked with many of our clients for over 10 years
Alternative 1
Questions & Answers