www.pwc.com ClubHOUSE CEO Capire i mercati Cogliere le tendenze Massimo Pellegrino Associate Partner Novembre 2012 Speaker Massimo Pellegrino è responsabile in PwC della practice di IT Strategy. Ha lavorato in Hewlett-Packard come WW Vice President della business unit Enterprise Information Solutions e, precedentemente, in Teradata come Vice President dell’area Sud Europa, Medio Oriente e Africa. Nel corso degli anni ha approfondito in modo particolare le aree di Information Management, Business Intelligence, CRM, Cloud Computing, Social Media così come l’analisi e la progettazione di modelli di business legati all’utilizzo di tecnologie innovative. PwC novembre 2012 Slide 2 Assumptions PwC novembre 2012 Slide 3 Local and Linear Thinking PwC novembre 2012 Slide 4 Exponential Thinking First half of board: 100,00 kg of rice Entire board: 461,168,602,000 tons A heap larger than Mount Everest PwC novembre 2012 Slide 5 Technology Evolution– Linear Plot PwC novembre 2012 Slide 6 Technology Evolution – Logaritmic Plot PwC novembre 2012 Slide 7 Exponential Growth: The Moore’s Law PwC novembre 2012 Slide 8 The “Network” Metaphor PwC novembre 2012 Slide 9 Global Trends PwC novembre 2012 Slide 10 Global Power Shift: Sources of Growth PwC novembre 2012 Slide 11 Global Power Shift: Sources of Growth PwC novembre 2012 Slide 12 Global Power Shift: Sources of Growth PwC novembre 2012 Slide 13 Global Power Shift: Sources of Growth PwC novembre 2012 Slide 14 Global Power Shift: Demographics PwC novembre 2012 Slide 15 Global Power Shift: Population Growth PwC novembre 2012 Slide 16 The Digital Universe PwC novembre 2012 Slide 17 New technology trends are re-shaping any business ecosystem New technology trends are deeply changing the ecosystem in which companies compete: consumers are leading mass technology adoption for enhanced shopping experiences and enterprise are forced to adopt new business models. Key trends shaping the new ecosystem Mobility gains prominence Social media and On demand collaboration computing Exponential adoption of Smartphone and Tablets is reshaping the way the Internet is consumed, and creating a new blend of digital and physical experiences. The increasing adoption of Social Media, at a personal and company level, is shifting people’s social behavior to the online, digital world. Service Oriented architectures are blending with Cloud delivery models, for a new way to consume IT at a personal and company level. Big data computing An increasing gap between the volume, variety and velocity at which information is produced and the ability to analyze it is giving rise to a new analytic approach. Internet of things Small Integrated Circuits are everywhere, adding intelligence and connectivity to almost everything. Companies must leverage Technology trends to become agile, enable innovation, create operating efficiency, enter new markets, increase customer loyalty and gain ground against competitors. PwC novembre 2012 Slide 18 Social Networking and Mobility PwC novembre 2012 Slide 19 Big Data and the Internet of Things PwC novembre 2012 Slide 20 The R&C revolution is driven by the demands and behaviors of the Digital Consumer What do we mean by Digital Consumer? Multi-channel Consumers build their own , cross brand, multi channel, trans-national shopping journey, thus creating a demand for a seamless multi channel experience. Empowered prosumer Consumers form an intelligent crowd challenging authorities, experts and companies. They ask for an open dialogue, and want to participate in shaping the product and services. PwC One market Customer have increasing confidence in trading in a global market from anywhere, anytime, and expect the local firms to be competitive with global leaders. Loyalty issue Technology has lowered the barriers to churn, and customer loyalty is a prize for the few Brands and Retailers who will provide a seamless, high quality multichannel experience (and lock-in). Social Influence Consumers ask their inner circles to validate their buying decisions, and use social networks to engage with Brands. Social Shopping is starting and promsing. Mobility By using diverse mobile devices, consumers find or receive dynamic deals right at the point of sale, and compare prices online, blending online and offline channels. novembre 2012 Slide 21 Opportunities PwC novembre 2012 Slide 22 A New Species: The Makers PwC novembre 2012 Slide 23 3D Printing PwC novembre 2012 Slide 24 What can you do with 3D Printing? PwC novembre 2012 Slide 25 Personal Genomics PwC novembre 2012 Slide 26 We are making data science a sport PwC novembre 2012 Slide 27 Exponential Collaboration PwC novembre 2012 Slide 28 Nokia sensing X Challenge PwC novembre 2012 Slide 29 Grazie per la vostra attenzione. Massimo Pellegrino [email protected]wc.com WARNING: The following disclaimer and copyright notices must be customised for your local territory - if you need assistance with appropriate wording, contact your local Risk Management or Office of General Counsel. This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. 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