www.pwc.com
ClubHOUSE CEO
Capire i mercati
Cogliere le tendenze
Massimo Pellegrino
Associate Partner
Novembre 2012
Speaker
Massimo Pellegrino è responsabile in PwC della practice di IT
Strategy.
Ha lavorato in Hewlett-Packard come WW Vice President della
business unit Enterprise Information Solutions e,
precedentemente, in Teradata come Vice President dell’area Sud
Europa, Medio Oriente e Africa.
Nel corso degli anni ha approfondito in modo particolare le aree
di Information Management, Business Intelligence, CRM, Cloud
Computing, Social Media così come l’analisi e la progettazione di
modelli di business legati all’utilizzo di tecnologie innovative.
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Assumptions
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Local and Linear Thinking
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Exponential Thinking
First half of board: 100,00 kg of rice
Entire board: 461,168,602,000 tons
A heap larger than Mount Everest
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Technology Evolution– Linear Plot
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Technology Evolution – Logaritmic Plot
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Exponential Growth: The Moore’s Law
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The “Network” Metaphor
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Global Trends
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Global Power Shift: Sources of Growth
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Global Power Shift: Sources of Growth
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Global Power Shift: Sources of Growth
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Global Power Shift: Sources of Growth
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Global Power Shift: Demographics
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Global Power Shift: Population Growth
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The Digital Universe
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New technology trends are re-shaping any
business ecosystem
New technology trends are deeply changing the ecosystem in which companies
compete: consumers are leading mass technology adoption for enhanced shopping
experiences and enterprise are forced to adopt new business models.
Key trends shaping the new ecosystem
Mobility
gains prominence
Social media and
On demand
collaboration
computing
Exponential adoption
of Smartphone and
Tablets is reshaping
the way the Internet
is consumed, and
creating a new blend
of digital and
physical experiences.
The increasing
adoption of Social
Media, at a personal
and company level, is
shifting people’s
social behavior to the
online, digital world.
Service Oriented
architectures are
blending with Cloud
delivery models, for a
new way to consume
IT at a personal and
company level.
Big data
computing
An increasing gap
between the volume,
variety and velocity
at which information
is produced and the
ability to analyze it is
giving rise to a new
analytic approach.
Internet of things
Small Integrated
Circuits are
everywhere, adding
intelligence and
connectivity to almost
everything.
Companies must leverage Technology trends to become agile, enable innovation, create operating
efficiency, enter new markets, increase customer loyalty and gain ground against competitors.
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Social Networking and Mobility
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Big Data and the Internet of Things
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The R&C revolution is driven by the demands and
behaviors of the Digital Consumer
What do we mean by Digital Consumer?
Multi-channel
Consumers build their own ,
cross brand, multi channel,
trans-national shopping
journey, thus creating a demand
for a seamless multi channel
experience.
Empowered prosumer
Consumers form an intelligent
crowd challenging authorities,
experts and companies. They
ask for an open dialogue, and
want to participate in shaping
the product and services.
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One market
Customer have increasing
confidence in trading in a
global market from
anywhere, anytime, and
expect the local firms to be
competitive with global
leaders.
Loyalty issue
Technology has lowered the
barriers to churn, and
customer loyalty is a prize for
the few Brands and Retailers
who will provide a seamless,
high quality multichannel
experience (and lock-in).
Social Influence
Consumers ask their inner
circles to validate their buying
decisions, and use social
networks to engage with
Brands. Social Shopping is
starting and promsing.
Mobility
By using diverse mobile devices,
consumers find or receive
dynamic deals right at the point
of sale, and compare prices
online, blending online and
offline channels.
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Opportunities
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A New Species: The Makers
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3D Printing
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What can you do with 3D Printing?
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Personal Genomics
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We are making data science a sport
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Exponential Collaboration
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Nokia sensing X Challenge
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Grazie per la vostra attenzione.
Massimo Pellegrino
[email protected]
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