Going social:
the librarian's bag of tricks
Bonaria Biancu
Informare a distanza 2.0
Condividere e cooperare nel reference oggi
Firenze, 12 aprile 2007
Knowledge economy
 The
more users consume
information, the more it grows
in number and value
 Milestones: Cluetrain Manifesto
and Participatory Networks
 Metcalfe's Law - Reed's Law
 Competitive advantage thus
economic advantage
the value of a
telecommunications
network is proportional
to the square of the
number of users of the
system (n2).
Web 2.0: the read/write web

October 2004 – O’Reilly Media coined the term Web 2.0
 From
content
consumption to
content creation
 A web of people,
not just documents
 Web as a platform
 Wisdom of crowds
 Radical
trust
 Harnessing collective
intelligence
 Rich user experience
 The long tail
 Hackability
 Perpetual beta
…
Social media
Picture by Dion Hinchcliffe
Architecture of participation
Picture by Dion Hinchcliffe
Participation =
sharing + collaboration
 Users
as co-producers and innovators of
content
 Cognitive reward in user participation
 Going social = Going where the user is...
 ...and the user is on the collaborative
web (Technorati, Nielsen, Pew)
 Social computing applications: blogs, wikis,
podcasts, open archives, folksonomy, IM,
VR
Internet users




Use of the internet according to the Pew Report:
 86% GenNexters (a.k.a. Millennials and
Screenagers)
 91% GenXers
 73% BabyBoomers
“Chiedi in Biblioteca” 2007 statistics: 146 users, 84
aged from 13 to 25 (107 aged from 13 to 45)
Purpose: social relations, working and... dating ;-)
Trendsetter: USA candidates on YouTube, MySpace,
Social Netwoks, Second Life and Yahoo Answers
Library 2.0
 September
2005 – Michael Casey
(LibraryCrunch) coined the term Library
2.0 = web 2.0 concepts and applications
in the LIS realm (but there isn’t
agreement on the definition)
and also…
 Librarian 2.0 = Librarian + Web 2.0
 L2 is not just technology, it is an attitude
(nevertheless web 2.0 is a significant part
of the equation)
Library 2.0 meme map
Library's blog
Conversation between librarians and users
 Free comments
 Chat
 Blogroll
 Photos
 Reminders of events
 Most read posts
 Badges of information from other sources

Blog @lla tua biblioteca
Podcast
Audioguides
Interviews
Events
recording
Library tours
Tutorials
Teens and kids' stories
BRAINcast
Collaborative tools
Wiki
Google
Docs&Spreadsheets
Calendar
MSN Messenger/Skype
blackboard
Customised search engine
Swicki Biblioteca 2.0
Online repositories
 Open
source software for gathering
resources for librarians and users
 Social features:
 rates, comments, recommendations,
search alerts, collaborative editing
 COPPUL Animated Tutorial Sharing
Project on DSpace
 Ohio University BizWiki on MediaWiki
 LINX on Scout Portal Toolkit
LINX @ UNIMIB
Recommendations
saved searches
mail alerts
RSS
Mash up your information and...
 Subject-based
channels
 Blogs
 RSS
guides
 Search alerts (OPACs, databases, ejournals, search engines...)
 Podcasts
 Wikis
 Social tagging
 Events
Create the next thing
Social networking
 Del.icio.us
 Create
 Flickr
 Publish
 YouTube
 Share
 ITunes
 Collaborate
 SlideShare
 Connect
 Second
 Re-mix
Life
 Ning
 Archive
 MySpace
 (first,
play yourself)
Clark County Public Library on MySpace
But dont' forget...
By disaggregating the information
within its system the library can
deliver just what is needed to a
user, provide connection into
mashups, and can live in the
space of the user instead of
forcing the user to come to the
space of the library
(Participatory Networks)
The real life (1)
The real life (2)
The goal and the mission

Librarians have the responsibility to
 Have conversations with users in many
ways, on many devices
 Gather information users need
 Organize information and data
 Create, share and remix information in
new creative ways
 Go where the users are (at least online
;-)
Questions?
Bonaria Biancu -- aka The Geek Librarian
Biblioteca di Ateneo -- Università di Milano-Bicocca
mail: [email protected]
blog: http://bonariabiancu.wordpress.com
library web: http://www.biblio.unimib.it
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Web 2.0 - Biblioteca di Ateneo