Going social: the librarian's bag of tricks Bonaria Biancu Informare a distanza 2.0 Condividere e cooperare nel reference oggi Firenze, 12 aprile 2007 Knowledge economy The more users consume information, the more it grows in number and value Milestones: Cluetrain Manifesto and Participatory Networks Metcalfe's Law - Reed's Law Competitive advantage thus economic advantage the value of a telecommunications network is proportional to the square of the number of users of the system (n2). Web 2.0: the read/write web October 2004 – O’Reilly Media coined the term Web 2.0 From content consumption to content creation A web of people, not just documents Web as a platform Wisdom of crowds Radical trust Harnessing collective intelligence Rich user experience The long tail Hackability Perpetual beta … Social media Picture by Dion Hinchcliffe Architecture of participation Picture by Dion Hinchcliffe Participation = sharing + collaboration Users as co-producers and innovators of content Cognitive reward in user participation Going social = Going where the user is... ...and the user is on the collaborative web (Technorati, Nielsen, Pew) Social computing applications: blogs, wikis, podcasts, open archives, folksonomy, IM, VR Internet users Use of the internet according to the Pew Report: 86% GenNexters (a.k.a. Millennials and Screenagers) 91% GenXers 73% BabyBoomers “Chiedi in Biblioteca” 2007 statistics: 146 users, 84 aged from 13 to 25 (107 aged from 13 to 45) Purpose: social relations, working and... dating ;-) Trendsetter: USA candidates on YouTube, MySpace, Social Netwoks, Second Life and Yahoo Answers Library 2.0 September 2005 – Michael Casey (LibraryCrunch) coined the term Library 2.0 = web 2.0 concepts and applications in the LIS realm (but there isn’t agreement on the definition) and also… Librarian 2.0 = Librarian + Web 2.0 L2 is not just technology, it is an attitude (nevertheless web 2.0 is a significant part of the equation) Library 2.0 meme map Library's blog Conversation between librarians and users Free comments Chat Blogroll Photos Reminders of events Most read posts Badges of information from other sources Blog @lla tua biblioteca Podcast Audioguides Interviews Events recording Library tours Tutorials Teens and kids' stories BRAINcast Collaborative tools Wiki Google Docs&Spreadsheets Calendar MSN Messenger/Skype blackboard Customised search engine Swicki Biblioteca 2.0 Online repositories Open source software for gathering resources for librarians and users Social features: rates, comments, recommendations, search alerts, collaborative editing COPPUL Animated Tutorial Sharing Project on DSpace Ohio University BizWiki on MediaWiki LINX on Scout Portal Toolkit LINX @ UNIMIB Recommendations saved searches mail alerts RSS Mash up your information and... Subject-based channels Blogs RSS guides Search alerts (OPACs, databases, ejournals, search engines...) Podcasts Wikis Social tagging Events Create the next thing Social networking Del.icio.us Create Flickr Publish YouTube Share ITunes Collaborate SlideShare Connect Second Re-mix Life Ning Archive MySpace (first, play yourself) Clark County Public Library on MySpace But dont' forget... By disaggregating the information within its system the library can deliver just what is needed to a user, provide connection into mashups, and can live in the space of the user instead of forcing the user to come to the space of the library (Participatory Networks) The real life (1) The real life (2) The goal and the mission Librarians have the responsibility to Have conversations with users in many ways, on many devices Gather information users need Organize information and data Create, share and remix information in new creative ways Go where the users are (at least online ;-) Questions? Bonaria Biancu -- aka The Geek Librarian Biblioteca di Ateneo -- Università di Milano-Bicocca mail: [email protected] blog: http://bonariabiancu.wordpress.com library web: http://www.biblio.unimib.it