Overview
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Estate Owned by: The Sparaco and Giannotti families
Wine Region: Le Marche
Winemaker: Dino Porfiri
Total Acreage Under Vine: 700
Estate Founded: 1949
Winery Production: 3,000,000 Bottles
Location
• Located in the Castelli di Jesi
Classico Area.
• Located 50 kilometres
southwest of Italy’s Adriatic
naval capital, Ancona.
• Today the estate has increased
to include 700 acres under vine
and is divided into 12 different
single vineyards.
History
• Founded in 1949 by multi-faceted entrepreneur Francesco
Angelini.
• He planted the first Verdicchio estate vineyards and brought
Fazi Battaglia to become the leading winery of the region.
• Since 1990 the estate has been managed by the 4th generation
of the Sparaco and Giannotti families.
• Their passion and focus has always been their native
Verdicchio.
History
• Products include a range of Verdicchio dei
Castelli di Jesi Classico, Superiore and Riserva
and an assortment of Rosso Conero and
Sangiovese.
• Its most popular product is the Titulus, the
Verdicchio dei Castelli di Jesi Classico made in
1953
– The company wanted to personalize its extraordinary
production
– Had a national competition, to create a new bottle
inspired by the ancient Etruscan amphora.
– The winner, Antonio Maiocchi, created the acclaimed
Fazi Battaglia emerald green “amphora”, recognized
throughout the world as the icon of Verdicchio
Philosophy
• Committed to the native Verdicchio varietal.
• Fazi Battaglia literally created the Verdicchio category
in Italy and abroad in the ‘60’s and ‘70’s. Famous for
their creative design and refined style.
Winemaker
Dino Porfiri
• Graduate of the Agricultural Technical Institute of Ascoli Piceno
• Worked as enologist since 1974
• Has become a key figure in developing the Verdicchio varietal and creating
diverse styles that this versatile varietal can embody
• Earned Titulus the deserving pillar title of Verdicchio dei Castelli di Jesi.
• An enology professor
• President of the Wine Tasting Commission of the Ancona
Chamber of Commerce
• Vice President of the Italian Enologist and Enotechnician
Association
• President of the Prestigious Wines of Le Marche
Association
Verdicchio di Castelli di Jesi DOC
• Verdicchio is related to Greco from Campania and the Trebbiano of Veneto
and Lombardia
• Verdicchio is a vigorous producing vine, and ripens late
• One of Italy’s “also ran” grape varieties for decades, through the mass
marketing of the “Fish Bottle”
• Recent push for quality has led to reduction of yields and more complexity
in the wines – Fazi Battaglia has been a leader in this area as well
• The influence of the coast is strong – only 20km inland to the town of Jesi
• Long growing season with relatively dry conditions, allowing for the
production of more complex flavor
• Characteristics of the variety: piney aromas, tart fruit notes of green apple
and pear, and a slight almond finish
Key Selling Points
1. THE benchmark and most historical Verdicchio
producer
2. Created the Verdicchio category and the
infamous Amphora shaped bottle
3. Known for a clean, focused, authentic, refined,
classic style
4. Diverse and versatile, excellent alternative
white
“Titulus” Verdicchio
Distribution Channel
Competitive Set
Pricing
WL Categories
On Premise: 50%
Off Premise: 50%
Garofoli; Bucci
Sartarellli ; Umani Ronchi
Fontezoppa; Colonnara
SRP: 11.99
Min. SRP: 9.99
BTG: 8.00
Wine List: 16.00-20.00
WL Categories: White Wine,
Italian Whites, Alternative
Whites, Verdicchio, Marche
Region
List As: Fazi Battaglia “Titulus”
Verdicchio dei Castelli di Jesi
Classico DOC
“San Sisto”
Verdicchio Riserva
On Premise: 70%
Off Premise: 30%
Bucci
Sartarelli
Umani Ronchi
Moroder
Colonnara
SRP: 29.99
Min. SRP: 25.99
BTG:
Wine List: 58
WL Categories: White
Wine, Italian Whites,
Alternative Whites,
Verdicchio, Marche Region
List As: Fazi Battaglia “San
Sisto” Verdicchio dei
Castelli di Jesi Classico
Riserva DOC
Rosso
Conero
“Passo del Lupo”
Rosso Conero
Riserva
On Premise: 50%
Off Premise: 50%
On Premise: 70%
Off Premise: 30%
Umani Ronchi
Moroder
Le Terrazze
Colonnara
Umani Ronchi «Cumaro»
Moroder
Le Terrazze
Colonnara
SRP: 14.99
Min. SRP: 12.99
BTG: 9/10
Wine List: 36
WL Categories: Red
Wine, Italian Reds,
Alternative Reds,
Marche Region,
Montepulciano
List As: Fazi Battaglia
Rosso Conero DOC
SRP: 39.99
Min. SRP: 34.99
BTG:
Wine List:
WL Categories: Red Wine,
Italian Reds, Alternative
Reds, Marche Region,
Montepulciano
List As: Fazi Battaglia “Passo
del Lupo” Rosso Conero
Riserva DOCG
Building The Brand
1. Focus on the quality and historic significance
of this brand
2. Regain the loyalty of customers that have lost
touch with the brand
3. Leverage the alternative white wine category
Passo del Lupo Rosso Conero Riserva
DOCG
• 85% Montepulciano and 15% Sangiovese
• Named for the road that brings travelers from one
side of Monte Conero to the other, the Passo del
Lupo or “wolf’s passage.”
• Notes of wild berries integrated with elegant
nuances of toast, oak and spice. Both rich and
complex on the palate, with firm tannins and a
long finish.
• Well suited to pasta with wild boar ragu, roasted
red meats with grilled savory vegetables and
medium aged cheeses.
Rosso Conero DOC
• 85% Montepulciano and 15% Sangiovese
• Conero was so called by the Greeks as a
reference to the trailing strawberry plants
(komaros) that cover the hills.
• Aromas of crushed red berries and
wildflowers are framed on the nose by a
hint of hazelnut. The red berries continue
through to the palate, which is vibrant and
well rounded with good concentration.
• Ideal with hearty minestrone, roasted
pork, or pecorino cheeses.
San Sisto Verdicchio dei Castelli dei
Jesi Classico Riserva DOCG
• 100% Verdicchio
• Aromas of tropical fruits and honey, nicely
framed by vanilla and hazelnut. On the
palate the wine is vibrant with a persistent
acidity but also shows elegance and
roundness from its time spent in French
oak.
• Pairs well with seafood dishes in cream
sauce or fish entrees cooked “al forno,”
spaghetti carbonara, hearty frittatas, and
almond-crusted chicken.
Titulus Verdicchio dei Castelli di Jesi
Classico DOC
• 100% Verdicchio
• Titulus very simply means “title” in Latin
• Intense bouquet of peaches and apples
with a hint of roses. On the palate the
wine is clean, with refreshing acidity and a
hint of bitter almond in the finish.
• Serve with shellfish dishes, sushi or spicy
lime-marinated chicken.