Bruxelles, 15-16 December 2011
PERIPHÈRIA GENOA PILOT
Risso Alessandra
European Projects Coordination Department
City of Genoa
AGENDA
The City of Genoa
The Municipality’s commitment
Key city policies
Background of e-government policy and initiatives
The Genoa arena vision
Community creation
Main goals of the Genoa pilot
Pilot platform
Key Genoa pilot technologies
The Genoa pilot’s challenges
Genoa pilot challenge launch
The City of Genoa in the Periphèria Smart Cities Network
Conclusion linking Future Internet to Smart City vision
Impact of Periphèria on sustainable future for Genoa
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THE CITY OF GENOA
The big metropolitan area has a population of 859,000 inhabitants circa
Genoa is the first Italian port in terms of overall cargo handling and among the first
Mediterranean ports of final destination for containerized cargo transport
Historic city of contrasts:
 squeezed between the sea and mountains
 halfway between an industrial past and an hi-tech future
 high urban density and stunning green spaces
A City Lab: from Columbus 500th Anniversary (1992), through G8 Summit (2001) and
European Capital of Culture (2004) to Genova Smart City (2010)
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THE MUNICIPALITY’S COMMITMENT
Giuseppina Montanari
Environmental Councillor of the Municipality of Genoa
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KEY CITY POLICIES: CULTURAL CITY
A city of social inclusion:
Culture as a tool for social inclusion: museums, libraries, theaters and meeting places as
examples of coexistence
Genoa city of Mediterranean intercultural dialogue: relevant role of museums in parks
A city of the Mediterranean:
The the Biennale of the Mediterranean (2010)
Genoa is the natural outlet to the sea, physical and cultural to strengthen the dialogue
between cultures and religions and to increase the exchange of ideas, goods,
technologies
A city of science:
Culture as a tool for enhancement and expansion of technologically advanced
enterprises, Universities, CNR, the IIT, in connection with Digital City Department
A creative city:
Culture as a tool for land redevelopment and revitalization of degraded city areas.
Promoting creativity and innovation is a key driver for urban and local economic
development
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KEY CITY POLICIES: SMART CITY
Genoa wants to be a pioneer city in the smart management
The Municipality of Genoa joined the Covenant of Mayors.
The first step was the preparation of the SEAP - Plan of Action for the Sustainable
Energy - which analyzes and measures the state of the art in 2005 and identifies
actions that will bring the necessary corrections for environmental protection, such
as:
A commercial port that can reduce emissions and open up to the public
The improvement of freight and people transport by train
The sustainable restoration of the old town
Support for zero-impact buildings and neighbourhoods
Smart grids and local energy production
An efficient energy saving public lighting system
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KEY CITY POLICIES: SAFE CITY
Education for citizenship and the rule of law, particularly in schools
Prevention through social (i.e. “streetwork education” project) and neighborhood
rehabilitation (i.e. “presidi di legalità”), through the defense of the territory
(neighborhood cameras, intelligent system of video surveillance and alarm on public
transport; parking sensor system for people with disabilities; fraud management
system for the elderly) and through the full and sincere cooperation with the Police
Active participation of citizens in their own safety
(i.e. definition of a model, unique in Italy, which provides integration between the different
actors that overlap and coordinate the management of territorial presence, each with
different skills, with different objectives, in areas and territorial different times)
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BACKGROUND OF EGOVERNMENT POLICY
AND INITIATIVES
ISAAC:
ISAAC is a multi-disciplinary project aiming to valorise cultural assets as tourism
resources through user-friendly and stakeholder-relevant e-services.
Creation of a multimedia web platform aimed at promoting tourism in the territory.
Genova Wi-Fi and Winnovate:
The service is open to residents, but it is also the first brick to do local marketing to the
extent that the "request for enhanced connectivity" is increasingly part of the habits of
people who travel for business or pleasure.
City Wi-Fi system where people can connect to the Internet for free for two hours
according to the rules laid down by the "Free Italia Wi-Fi " to which we adhered.
ICity:
Involvement of new User-Driven Open Innovation ecosystems in supporting the widest
possible creation of public interest services available in urban areas of Smart Cities.
Creation of a specific system connecting different city elements (cable networks, WiFi networks, sensors platforms existing in the city) for the automatic acquisition of the
parking state in spaces reserved for vehicles equipped with certificate for people with
disabilities
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THE GENOA ARENA VISION
Genoa Arenas are developed in two Smart Museum and Park pilots:
 Fort Santa Tecla (left picture)
 Villa Pallavicini (right picture)
Security, safety and quality of life in order to improve livability and accessibility of
open urban spaces, including historical and natural heritage;
Safe and serendipitous learning by tourists and citizens about material and
immaterial heritage of the City of Genoa.
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THE GENOA ARENA VISION
SAFETY & LIVABILITY:
 Within the Park, need to organize a space dedicated to urban garden, a path for
hiking and mountain biking, and a museum (Fort Santa Tecla Pilot)
 Improvement of the historical park conditions (Villa Pallavicini Pilot)
 Services for tourists, picnic area…
 Information and didactic tools
 Event / workshop organization
SAFETY & LEARNING:
 Interactive maps, including virtual tours (with historic reconstruction)
 Wi-fi connection
 Environment-friendly video-cameras
 E-forums / E-participation / Online community
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COMMMUNITY CREATION
The activity enhancement has proceeded in 3 steps as follows:
I – Internal Meetings
Sharing of the Living Lab approach
Definition of pilots
II – Stakeholders meetings
Use of Arena Modelling Tools
Definition of “As-Is” Scenario
Living Lab set up
III – Co-design workshops
Definition of “Should-Be” Scenario
Full involvment of citizens and groups in specific co-design and on-site activities
Use of online tools, workshops and surveys to enjoy of an active Living Lab
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MAIN GOALS OF THE GENOA PILOT
Fort Santa Tecla Pilot:
 Recovery and valorization of the whole area
 Redevelopment and promotion of the adjacent territory
 Increased safety and cleanliness of the park
 Improvement of the usability and enjoyment of the areas thanks to the
interventions and to the uptake of the Periphèria’s tools
Villa Pallavicini Pilot:
 Increased of the related cultural offer
 Improvement of the usability and enjoyment of Villa’s space and heritage
through Periphèria’s tools
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PILOT PLATFORM
Safe and serendipitous exploration of open urban spaces and learning by tourists
and citizens about the material and immaterial cultural heritage of the city
Free Wi-Fi access
Exploiting the FP6 iTacitus and ISAAC platforms with additional features such as QR
code, video vigilance systems, and interactive totems
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PILOT PLATFORM
Platform based on open-source CMS with multimodal
interface
(mobile access)
Technologies:
Open source software
Advanced Mashup application (Google Maps API, Gears,
OpenStreetMap, OSM Static Maps API, etc.)
XML Schema (places of interest, tours)
Web 2.0 (AJAX, UGC)
QR Code
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KEY GENOA PILOT TECHNOLOGIES
Managing data in a central database
(new Municipality of Genoa tourism website)
Internet tools (websites, blog, social media..)
Genova Free Wi-Fi
Isaac Platform
QR Code Technology
Video vigilance system (Axis, Mobotics)
Interactive Totems
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THE GENOA PILOT’S CHALLENGE
The aim is to develop an environmental protection system, in terms of
hydrological risk, based on the area of Fort Santa Tecla
The recent experience of the flooding showed how the traditional system of governance
enabled from the city for the management of environmental emergencies must make
some adjustments
Municipality of Genoa, the first level of contact and accountability to local citizens, must
adapt itself to climate change, going to redefine risk and emergency management
protocols, in order to consider, then to communicate the true meaning of the alert
levels
The role of the Municipality as an activator and driving force of solidarity networks
(neighbors, owners of safe buildings and facilities, ...), in order to build an informal
system of social protection ready to take action if necessary
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THE GENOA PILOT’S CHALLENGE
Our main goals are:
 Increased awareness on climate change and environmental risk
at formal and informal level
 Increased solidarity system
 Raised feelings of shared responsibility in risk management activities
 Raised feelings of shared responsibility in decision making process on risk
management behaviors
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GENOA PILOT CHALLENGE LAUNCH
It is planned to partner with a permanent local TV to be entrusted with the
responsibility of communication during the process of emergency management
These sponsor will take an active role:
The Police, The Municipality of Genoa, the subsidiaries of the City (AMT AMIU,
ASTER), the University of Genoa, the Professional Orders of Architects, Geologists
and Engineers, Protezione Civile, local television stations, in particular Primocanale
Human resources: citizen and business participation
Financial resources: Municipal, Regional and State funds allocated specifically for
the flood. Companies willing to allocate funds and equipment to tackle the various
phases of the emergency and its effects
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FUTURE INTERNET & SMART CITY VISION
“A Smart City, in fact, should be able to put every interaction and connection to
good use in order to prove the final result, i.e. people’s quality of life”
– Marta Vincenzi, Mayor of Genoa, 2010 –
Periphèria Smart Cities Network is an opportunity to share and make connections with
the experiences of our city on the Smart Cities issues (synergy of Smart projects
already undertaken and other networks, with the Association of Genoa Smart City)
Communication and information, as well as education are essential:
Future Internet will boost the change and lead the path to a more sustainable
future
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IMPACT OF PERIPHÈRIA ON SUSTAINABLE
FUTURE FOR GENOA
Participating in the Periphèria network means City of Genoa can compare and
legitimize
new forms and models of active participation of citizens
Periphèria is an opportunity for citizens to reclaim the territory through its
valorisation
The Fort St. Tecla pilot, demonstrating the historical and cultural value of Genoa, is
part of the larger project of recovering the city historical fortification system
(whose management is scheduled to move from the Italian State to the
Municipality of Genoa).
Through Periphèria, the enhancement will be implemented in a smart key which will
become a recovery model for similar areas
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CONTACTS
Smart Museum
and Park
Risso Alessandra
European Projects Coordination Department
Tel: +39 3358312215
E.mail: [email protected]
Thanks to: Councillor Francesco Scidone, Councillor Giuseppina
Montanari, Pierpaolo Cha, Gloria Piaggio, Maurizio Megliola, Cesare
Bosi
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THANK YOU