La tecnologia al centro del business.
La sfida dei dati: come indirizzarla con nuovi sistemi esperti integrati
Marco Albertoni, Smarter Analytics Leader, IBM
© 2012 IBM Corporation
What’s Driving Innovation and Market Growth?
Big Data
Analytics
83%
Mobility
Cloud
BPM
Security
Intelligence
2
74%
68%
60%
58%
© 2012 IBM Corporation
We’ve Seen This Before
2010 –
New Era Analytics
1990 –
Web, e-business and SOA
1960 –
Transaction Systems
Mainframe, IMS and CICS
3
WebSphere
Big Data Platform
© 2012 IBM Corporation
Does Analytics Create
A Competitive Advantage?
63%
3.6 x
Percentage of respondents who
cited a competitive advantage
Organizations competing on analytics
are more likely to outperform their peers
Respondents were asked “to what extent does the use information (including big data) and analytics create a competitive advantage for your
organization in your industry or market.” Respondent percentages shown are for those who rated the extent a [4 ] or [5 Significant extent]. The
same question has been asked each year. 2010 and 2011 datasets © Massachusetts Institute of Technology
4
Among respondents who self-assessed their organization as “substantially outperforming their competitive peers, there were 3.6
respondents who self-assessed the extent of competitive advantage created by information and analytics as a [4 ] or [5 Significant
extent] for every one who rated the advantage to be [1 Very little extent], [2], or [3 Keeps us on par with competitors].
© 2012 IBM Corporation
La ricerca: “Big Data: Nuove fonti di conoscenza aziendale”
Target: CIO e IT Executives; 202 imprese partecipanti
42%
57%
Identifica l’analisi del comportamento di consumo
dei clienti quale ambito di maggiore investimento
Aziende italiane nella fase di comprensione
del fenomeno dei Big Data
In collaborazione con:
5
© 2012 IBM Corporation
IBM Smarter Analytics Platform
Transactional &
collaborative
applications
Manage
Integrate
Cubes
Streams
Data
Warehouses
Content
Streaming
Information
Govern
Quality
6
Content
Analytics
Big Data
Master
Data
Data
External
sources of
information
Business Analytics
Applications
Analyze
Lifecycle
Information
Governance
Security & Standards
Privacy
© 2012 IBM Corporation
New Architecture to Leverage New Data
Real-time feeds
Financial
Workflow Resolution
IBM Case Manager
Real
Time
Including
IBM InfoSphere Fraud
Models
Streams
Transactions
Unstructured data
Social Media
Info on Web
Forms
IBM InfoSphere
Identity Insight
High
Volume
Including
Content
IBM InfoSphere Analytics
BigInsights
IBM Data
Warehouse
Solution
Pipeline
Identification
Services
Predictive Models
IBM SPSS
Massively
Parallel
Warehouse
Visualization
IBM Cognos
IBM i2
Tax Records
Medical Records
Benefits Records
7
© 2012 IBM Corporation
Workload optimized performance
Data load ready in hours
Integrated management
Single point of support
Automated maintenance in hours, not days
Data Platform
Delivering Data Services
8
© 2012 IBM Corporation
Why Are Data Workloads Different?
9
E-commerce
Customer Analysis
Transaction
Processing
Reporting and
Analytics
Real Time
Fraud Detection
Operational Analytics
© 2012 IBM Corporation
for Transactions
Optimized system delivering data services
for transactions
for Analytics
Optimized system delivering data services
for analytics
for Operational Analytics
Optimized system delivering data services
for operational analytics
Data Platform
Delivering Data Services
10
© 2012 IBM Corporation
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© 2012 IBM Corporation