Autorità per le garanzie nelle comunicazioni
Quarterly Telecommunication Markets Observatory (*)
- Updated to 30 September 2014 -
(*) – Data provided by operators and elaborated by Agcom.
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Index
Focus – Price in the sector
1. Fixed network: access lines (total)
2. Fixed network: access lines (new entrants)
3. Fixed network: retail broadband access lines
4. Mobile lines: MNO + MVNO
5. Mobile lines: MNO
6. Mobile lines: by customer/contract type (MNO)
7. Mobile lines: MVNO
8. Mobile broadband (MNO+MVNO)
9. Mobile telephony: number portability
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Focus – Telecommunications prices in Europe [1]
Fixed voice
30,0
25,0
26,8
26,5
20,0
15,0
10,0
5,0
Mobile voice and
data
24,6
-
22,4
7,7
23,0
16,0
Mobile broadband
(**)
21,3
Ita
EU (*)
Fixed broadband
 Fixed Network – Italy is in line with Europen average price value for traditional fixed voice service, and above the average prices
for broadband services
 Mobile network – Italy is above the average prices for bundle offers (data and voice), but lower for only data mobile service
[1] – Data (July 2014) make reference to average prices (with respect to £ (PPP)/mese) of
some baskets of services designed to catch different consumers profile. For greater details, looking at Ofcom, “The
Telecommunications market 2014” (Dec. 2014) – pages 83-113 (Chap. “2.Comparative international pricing” and “Appendix B, - Comparative international pricing methotology “, pages. 338-365 http://stakeholders.ofcom.org.uk/market-data-research/market-data/communications-market-reports/cmr14/
(*) – Average value of Germany, France , Spain, UK (**) - Values about “dedicated data-only mobile broadband connections”
Source: Agcom evaluation on Ofcom data
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1. Fixed network: access lines (total)
(1)
3Q2014
24,00
21,75
21,21
20,64
20,00
7,59
7,75
7,86
7,89
7,84
7,88
7,97
Lines [mln]
16,00
8,05
7,99
Tiscali
2,0%
Others
3,5%
Vodafone
9,6%
12,00
8,00
BT Italia
0,4%
14,16
14,00
13,78
13,55
13,37
13,21
13,03
12,83
12,65
Fastweb
10,0%
4,00
0,00
3Q12
4Q12
1Q13
2Q13
3Q13
Telecom Italia fixed access lines
4Q13
1Q14
2Q14
3Q14
Telecom
Italia
61,3%
Wind
13,2%
OLO access lines
 On yearly basis, direct fixed access lines decreased by about 560 thousands (-1.1
millions in the last two year).
3Q2013
 In the last two years the customer base of Telecom Italia, has decreased by about 1.5
million lines. Of these, only 400 thousand (25%) has been “recovered” by OLOs.
 In the last twelve months, Telecom Italia’s market share further decreased by 1.7%, to
61.3%.
 Fastweb confirms his growth trend, reaching a market share about 10% (YoY +0.9%).
 The market share of the other main OLOs remain stables only Wind decrease his
market share (-0.3%).
Vodafone
9,4%
BT Italia
0,3%
Tiscali
2,0%
Others
2,7%
Fastweb
9,1%
 The weight of other operators has grown (+0.8%), mainly due FWA services.
Wind
13,5%
Source: Agcom evaluation on data provided by operators
(1) Including Telecom Italia physical access, full unbundling (voice and data), SLU, Dsl Naked, WLR, FWA and fiber lines.
Telecom
Italia
63,0%
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2. Fixed network: access lines (new entrants)
9,00
Lines [mln]
8,00
0,24
7,99
7,84
7,59
0,28
0,38
0,36
0,32
0,41
0,45
0,49
3Q2014
0,52
7,00
Tiscali
5,1%
6,00
5,00
5,18
5,26
5,35
5,38
5,36
5,38
5,42
5,49
5,39
0,28
0,29
0,30
0,29
0,30
0,30
0,31
0,31
0,31
1,06
1,11
1,12
1,11
1,10
1,11
1,13
1,13
0,83
0,80
0,77
0,74
0,70
0,67
0,66
0,64
4Q12
1Q13
2Q13
4Q13
1Q14
2Q14
Others
9,1%
Wind
34,2%
4,00
3,00
2,00
1,00
0,00
3Q12
Wholesale Line Rental
Naked dsl
3Q13
Fiber
1,16
Vodafone
24,8%
0,61
3Q14
Unbundling (voice, voice + data) (1)
FWA
 On a yearly basis the number of accesses lines grew by about 150 thousands (400
thousands compared to September 2012), slight decreasing with respect to the
previous quarter (-60 thousands).
 Full LLU lines (1) remain stable, mainly due the growth of SLU services (150
thousand at end of September), while the WLR lines decreased by about 90
thousands.
 With respect to access lines indicator, Wind ranks at the first place (34.2%), while it
has experienced a decline on a YoY by 2.3%.
 FWA access exceed 500 thousands lines, with principal operators in this
market segment Linkem (41.9%), NGI (28.9%) and Aria (24.5%).(2)
Source: Agcom evaluation on data provided by operators
Fastweb
25,8%
BT Italia
1,0%
(1) – Including virtual LLU and Subloop ULL.
3Q2013
Tiscali
5,3%
Others
7,2%
Wind
36,5%
Vodafone
25,4%
Fastweb
24,6%
(2) – Including Aria, Linkem, Mandarin and Go Internet (ex WaveMax) and NGI
BT Italia
0,9%
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3. Fixed network: retail broadband access lines
14,50
14,00
13,50
14,23
13,94
13,68
0,54
0,59
0,67
0,64
0,71
0,79
0,91
1,04
3Q2014
1,17
Lines [mln]
13,00
12,50
Tiscali
3,4%
12,00
11,50
13,14
13,17
13,28
13,29
13,23
13,22
13,23
13,16
13,06
11,00
Vodafone
12,3%
Others
6,1%
Fastweb
14,2%
10,50
Telecom
Italia
48,7%
10,00
3Q12
4Q12
1Q13
2Q13
DSL
3Q13
4Q13
1Q14
2Q14
3Q14
Wind
15,2%
Other technologies
 YoY, broadband lines growth of about +290 thousands. Compared with last June, the
customer base increased by about +30 thousands lines.
 From the beginning of the year the number of xDSL lines has decreased by about -170
thousand.
 The access lines that use other technologies reached about 1.2 million, mainly due
to FWA lines (+104 thousands) and NGA lines (+277 thousands). NGA lines (640
thousands as a whole) represent the 4,5% of the broadband lines (2,3% in
September)
 Telecom Italia market share has been reduced on a yearly basis of 0.8%, falling to 48.7%.
Also Wind has lost market share (-0.7%) reaching a value of 15.2%.
3Q2013
Tiscali Vodafone
3,7%
11,8%
Fastweb
13,7%
 Fastweb and Vodafone are the main beneficiaries (+0.5%), and mainly FWA operators
(+0.6%) as smaller companies.
 Compared with 3Q13, Wind market share shows a slight decrease (-0.6%)
Source: Agcom evaluation on data provided by operators
Others
5,5%
Telecom
Italia
49,5%
Wind
15,9%
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4. Mobile lines: MNO + MVNO
100,00
3Q2014
Lines [mln]
95,00
90,00
85,00
96,92
97,18
97,20
97,56
97,34
96,85
96,32
95,84
H3G
10,3%
Poste
Mobile
3,3%
Mvno
Others
3,7%
Telecom
Italia
32,1%
94,65
80,00
75,00
3Q12
4Q12
1Q13
2Q13
3Q13
4Q13
1Q14
2Q14
3Q14
Wind
23,0%
Vodafone
27,5%
3Q2013
 Compared to previous quarter, the customer base decreased by about 1.2 million
lines.
 The reduction reaches -2.7 millions on yearly basis, value obtained through
a reduction of 4.4 millions for the MNO and a growth of 1.7 for MVNO.
 A pronounced decrease of Vodafone market share (-2.1%) is recorded, from this
reduction takes advantage mainly the MVNO (+2.9%); H3G increases his market
share (+0.5%) taking advantage from Telecom Italia (-0.4%).
 At the end there has been a reduction of market concentration.
H3G
9,8%
Wind
23,0%
Poste
Mobile
2,8%
Mvno
Others
2,3%
Telecom
Italia
32,5%
Vodafone
29,6%
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5. Mobile lines: MNO
95,00
3Q2014
Lines [mln]
90,00
85,00
Telecom
Italia
34,5%
H3G
11,1%
92,56
92,72
92,54
92,68
92,34
91,66
90,60
89,28
87,97
Wind
24,8%
80,00
75,00
3Q12
4Q12
1Q13
2Q13
3Q13
4Q13
1Q14
2Q14
Vodafone
29,6%
3Q14
 From the beginning of the year the customer base has declined more than 3.7 million.
 YoY the “only voice” sim decreased about 11.1 million (-16.3 million with respect to September
2012).
 In the same time, the number of prepaid lines decreased by 3.8 millions, but, although to a
lesser extent, also the number of postpaid lines decreased (-600 thousands).
 YoY, voice traffic (more than 118 billion minutes) increased by 5.8%.
 In the same time the SMS traffic continues to decline (with 36 billion SMS sent, the reduction
is about 41% on an yearly basis).
3Q2013
Telecom
Italia
34,2%
H3G
10,4%
Wind
24,3%
Vodafone
31,2%
Source: Agcom evaluation on data provided by operators
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6. Mobile lines: by customer/contract type (MNO)
Customer type
Lines [mln]
80,85
80,00
60,00
40,00
20,00
0,00
11,72
3Q12
79,97
12,37
3Q13
Business lines
Market share by customers – 3Q2014 (%)
Contract type
74,59
13,38
75,21
80,00
60,00
40,00
20,00
0,00
17,35
Residential lines
18,80
Residential
69,76
Business
3Q13
Postpaid lines
H3G
4,9%
(5,7)
Wind
10,5%
(6,8)
H3G (11,0)
12,1%
18,21
Wind
28,1%
3Q12
3Q14
73,54
3Q14
Prepaid lines
Voda
30,0%
Customer type (1)
 The 79.3% of active lines are "prepaid“ (79.6% compared to September 2013).
 In two years, the postpaid lines increased, in absolute terms, by about 870 thousands,
while the prepaid decreased, by more than 5.5 millions.
 In the “prepaid” market, with respect to September 2013, Telecom Italia (-0.2%) and
Vodafone (-1.5%) decrease their market shares, while Wind reached 29% growing by
some 0.8% YoY.
 Telecom Italia leads the "postpaid" segment with 42.4% of market share
Voda
30,1%
(30,6)
(31,7)
 Business customers (13.4 millions of SIM in September) increased on a yearly basis by
about 1 million lines, while the residential segment (74.6 millions of SIM) experienced a
decrease by about 5.4 millions.
 The business segment’s market share increased by 1.8% (from 13.4% to 15.2% of the
total customer base).
 The first operator in the residential segment is Vodafone (30.0%), followed by
Telecom Italia (29.8%) and Wind (28.1%).
Contract type (1)
TI
29,8%
(29,6)
TI
54,5%
(57,0)
Market share by contracts – 3Q2014 (%)
Prepaid
Wind
29,0%
(28,2)
H3G
9,1%
(8,2)
Postpaid
TI
31,5%
(31,7)
Wind
11,6%
(11,9)
Voda
30,4%
(31,9)
Voda
28,8%
H3G
17,3%
(17,4)
TI
42,4%
(40,4)
(30,3)
(the corresponding values ​for September 2013 are shown in brackets)
Source: Agcom evaluation on data provided by operators
(1) - As a result of reclassifications and updates of corporate databases operated by Wind, the data are not entirely consistent with previous Observatory’s review
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7. Mobile lines: MVNO
3Q2014
7,0
6,0
Lycamobile
12,5%
Lines [mln]
5,0
Others
13,6%
4,0
3,0
2,0
4,36
4,46
4,66
4,88
5,00
5,19
5,72
6,56
6,68
Erg Mobile
5,6%
Poste
Mobile
47,8%
Coop Italia
8,1%
1,0
0,0
3Q12
4Q12
1Q13
2Q13
3Q13
4Q13
1Q14
2Q14
3Q14
Fastweb
12,4%
3Q2013
 The MVNO subscribers continue to grow, reaching 6.7 million and on an yearly
basis of 1.68 million, half of which can be attributable to Lycamobile that started
the activity at the beginning of the year. This one, with 12.5% of market share is
the second operator.
 Poste Mobile, with 47.8% of market share, lost 7.2% with respect to September
2013, but recover with respect to June (+ 0.4%).
 On an annual basis the MVNO traffic (*) grows by over 40% while the text
messages sent are reduced by about 15%.
Others
13,5%
Lycamobile
0,0%
Erg Mobile
6,8%
Coop Italia
8,5%
Fastweb
16,2%
(*) -
Poste
Mobile
55,0%
During 2013 it was not in the market Lycamobile.
Source: Agcom evaluation on data provided by operators
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8. Mobile broadband (MNO+MVNO)
Sim data traffic (*1000)
Connect card (*1000)
10.000
45.000
40.000
35.000
30.000
25.000
20.000
15.000
10.000
5.000
0
8.000
-4,8%
+18,0%
6.000
35.579
41.966
4.000
6.910
6.575
2.000
0
3Q13
3Q13
3Q14
3Q14
Data traffic from the b.y. (terabyte)
 In 3Q2014, SIMs that made broadband data traffic reached
about 42 millions (+18% YoY) and in the last two years
increased from to 29% to 44% of total customer base.
 The dedicated connect card declined by 4.8%, while in the mean
time strong growth for which is foresees a dedicated “data
subscription”.
 YoY, data traffic has grown by 45.5%,
correspondingly observed last year (+33.7%).
more
than
400.000
350.000
+45,5%
300.000
360.556
250.000
200.000
247.791
150.000
100.000
3Q13
Source: Agcom evaluation on data provided by operators
3Q14
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9. Mobile telephony - number portability
3Q14 - Lines as donor (in the quarter)
80,0
Wind
23,1%
70,0
Mvno
8,0%
H3G
16,3%
Lines [mln]
60,0
50,0
40,0
30,0
20,0
46,2
49,9
58,7
53,5
63,0
66,1
69,0
71,5
74,2
Voda
29,9%
TI
22,6%
3Q14 - Lines as recipient (in the quarter)
10,0
0,0
3Q12
4Q12
1Q13
2Q13
3Q13
4Q13
1Q14
2Q14
Wind
23,7%
3Q14
Mvno
10,9%
H3G
20,9%
 At the end of September 2014, the number of ported lines exceeds, for all operators
74 millions.
 YoY MVNO were able to adds more than 1.8 million lines cumulatively, slightly
increased with respect to June.
Voda
24,9%
 YoY, a positive trend is present for H3G (+788 thousands) and MVNO (+328
thousands), for MVNO (+328 thousands), instead a negative trend is measured for
Vodafone (-538 thousands), Telecom Italia (-377 thousands) and Wind (-201
thousands).
TI
19,6%
Mobility index (%) (*)
 From the beginning of the year, the total number of procedures MNP declined by 38%
compared to the corresponding value of 2013.
30,0
 YoY, the “mobility index” shows a slowdown (from 29.9% to 19.1%).
20,0
29,9
19,1
10,0
0,0
3Q13
Source: Agcom evaluation on data provided by operators
(*) – Ratio total lines donated / acquired during 1H2014 and the average overall customer base (excluding m2m)
3Q14
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