MIP International Patent Forum 2011
Licensing and tech transfer: making the most out of your patent
London, 5 April 2011
1
Licensing and tech transfer
METODOLOGIA
Making the most out of your patent
In many Western Countries production is less and less important.
Licensing and tech transfer are therefore the key factors to compete
in the worldwide market
NETWORK
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2
Trade with China
METODOLOGIA
Ogni progetto vede impegnato un team composto da un
consulente marchi e/o brevetti e da un paralegal.
• TEAM
China is the biggest
exporterlein relazioni
the globalcon
economy
ahead massimizza
of
Ciò facilita
il cliente,
Germany and thel’efficienza
US.
e permette di avere una memoria delle
attività del cliente
• China accounts for about 11 % of world trade in goods.
PATRICIA
• More than half of
exports
o China's
più di 5000
utentiare currently produced by foreign
invested enterprises.
SOFTWARE
o aggiornamento automatico sulla legge di tutti i paesi
o report personalizzati
NETWORK
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3
Trade deficit with China
METODOLOGIA
TEAM
Ogni progetto vede impegnato un team composto da un
consulente
marchi
e/odeficit
brevetti
e daChina
un paralegal.
In 2010
the U.S.
trade
with
was €206 billion
Ciò goods
facilita
le relazioni
conbillion
il cliente, massimizza
• U.S.
exported
to China €69
l’efficienza
e permette
di €275
averebillion
una memoria delle
• U.S.
goods imported
from China
attività del cliente
PATRICIA
o piùthe
di 5000
utentideficit with China was €164 billion
In 2010
EU trade
SOFTWARE
• E.U.
goods exportedautomatico
to China €131
billion
o aggiornamento
sulla
legge di tutti i paesi
• E.U. goods imported from China €295 billion
o report personalizzati
Source: US Census and European Commission
NETWORK
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4
Tax strategies
METODOLOGIA
Where to pitch your company and how
• Global licensing programs deal with companies located in
many different jurisdictions.
• This means a large number of cross national transactions and
the involvement of tax authorities from many different
countries and relevant tax treaties.
NETWORK
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5
Withholding Tax
METODOLOGIA
USA
Japan
China
UK
Germany
France
Italy
NETWORK
USA
0%
10%
0%
0%
5%
10%
Japan
0%
10%
0%
10%
10%
10%
China
10%
10%
10%
10%
10%
10%
UK
0%
0%
10%
0%
0%
8%
Germany France
0%
5%
10%
10%
10%
10%
0%
0%
0%
0%
5%
5%
Italy
10%
10%
10%
8%
5%
5%
-
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6
How to make tech transfer in emerging markets
METODOLOGIA
really work
Licensing is becoming a global business with a much larger number of
potential licensees.
An efficient and effective licensing strategy is needed!
How do you address this evolving change?
NETWORK
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7
Licensing Laundering
METODOLOGIA
NETWORK
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8
Licensing Laundering
METODOLOGIA
MP3 Export Notice
Dear industry members,
MP3 technology is Audio MPEG (USA) and Sisvel’s (Italy) patented
technology. Since the end of last year, they have been blocking products at
customs. If products cannot be demonstrated as licensed, they may be
seized and possibly destroyed. Our company’s products are licensed,
should you have such a need, please contact us. The Microsoft DRM
license may also be required for export to the United States and Europe.
Also, Thomson requires MP3 encoding royalties of USD $1 – 2. Our company
and JuLi Co. have a cooperation whereby we are legally authorized.
Hotek is the only professional manufacturer of MP3 products that has
dedicated R&D, high quality & service and is fully licensed and respectful
of IP.
If you have problems with the Sisvel, DRM or Thomson licenses, please
contact us immediately.
Relazioni consolidate con agenti locali in più di 150 paesi
NETWORK
9
Anti-trust considerations and licensing
METODOLOGIA
•The antitrust treatment of IPRs licensing has taken on
increased significance.
• Licensing activities that can raise antitrust issues include:
• Unilateral refusals to license
• Tying / bundling (“you can’t license Y unless you also license Z”)
• Offering special terms to certain licensees (discrimination)
• FRAND – one solution to an anti-trust issue?
• Antitrust issues in patent pools
NETWORK
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10
Anti-trust considerations and licensing
METODOLOGIA
US Antitrust Cases – Federal Courts
(Private plaintiffs only)
NETWORK
Year
Number
2004
2005
2006
2007
2008
2009
2010
731
796
1,050
1,028
1,239
770
528
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11
Thank you!
12