Industrial Agro-Food Cluster Development Agency
“SETTING UP AN INTEGRATED FRAME FOR THE
PRODUCTIVE DISTRICT: THE SUCCESS STORY OF
AGRO-FOOD PARK OF SAN DANIELE”
Novi Sad – Thursday, April 3rd, 2008
Where is “Parco Agro-alimentare di San Daniele”
Municipalities of the Agro-food Parck
Municipality of Coseano
Municipality of Dignano
Municipality of Fagagna
Municipality of Ragogna
Municipality of Rive D’Arcano
Municipality of San Daniele del
Friuli
“Parco Agro-alimentare” Partners
Municipality of Coseano
Municipality of Dignano
Municipality of Fagagna
Municipality of Ragogna
Municipality of Rive d’Arcano
Municipality of San Daniele del Friuli
Comunità Collinare del Friuli
Province of Udine
San Daniele's ham Consortium
Montasio cheese Consortium
Association for SME of Udine
Trade, Tourist and Service
Association of Udine
SME and crafts association
Italian Confederation of Farmers
Industrial Association Udine
Farmer Federation Udine
C.N.A. Udine
Quality General Services
Friuli Innovation, research centre
Chamber of Commerce, industry,
craft and agricolture of Udine
San Daniele hill
Fagagna Castel
Tagliamento at Dignano
Rive d’Arcano - panorama
Lake of Ragogna – San Daniele
Tagliamento
Ragogna
Dome of San Daniele del Friuli
Guarneriana Library
San Daniele del Friuli
St. Andrea's Church - Coseano
The numbers of “Parco Agro-alimentare”
• The Agro - Food Park spread is 168 Kmq and it has 24.000
inhabitants.
Municipality
Coseano
Inhabitants (31/03/2007)
2277
Dignano
2411
Fagagna
6255
Ragogna
3014
Rive d’Arcano
2396
San Daniele del Friuli
8014
San Daniele cluster owns strong peculiarities
Undamaged environment
Production with low environmental impact
Typical food products (San Daniele ham, Fagagna
cheese)
Interesting craft productions
Cultural, achitectonical and artistic heritage
High gastronomy opportunities (restaurant with typical
dishes)
CLUSTER TYPICAL PRODUCTS
raw ham – various kinds of cold meats and salami
- sweet and salted baked products
dairy products – wines and spirits – organic products
fish products
No of local units (31.12.2007)
Chamber of Commerce
D – manufacturing industries
Region: FRIULI-VENEZIA GIULIA
DA15 – Food and beverage industries
Local units
Employers
COSEANO
98
215
DIGNANO
6
42
FAGAGNA
16
147
RAGOGNA
3
4
RIVE D'ARCANO
7
7
SAN DANIELE DEL FRIULI
62
604
TOTAL
102
1.019
Products typologies
%
Mushroom cultivation
1,06
Fish products
2,13
Olive oil
2,13
Cereals
2,13
Wines and spirits
3,19
Ice cream and food products
3,19
Nutrition and gastronomy
6,38
Cheese and dairy products
8,51
Craft bakery products
11,71
Sweet and salted baked products
Raw ham – various kinds of cold meats and salami
12,76
46,81
ASDI Activities
•
Promotion strategies
•
Enterprises support activities
•
Strategies for environmental quality safeguard
and development
Territorial Marketing - Brand
• Realisation of a project for communicating a coherent image of
the Cluster trough a marketing strategy for all the territory.
• A specific brand was developed for expressing the peculiarities of
the territory and in particular his environmental qualities
• The name “Parco Agro-Alimentare” was linked to the brand to
emphasize the strong attention to the environment
• The importance of the entire territory in the development
strategies is underlined by the word “Park” (Parco)
• The choice of this brand summarizes the way to the sustainable
development that the cluster wants to follow
On line office for enterprises - “Sportello Unico”
It is an unique on line office for all enterprises services and for
answering to bureaucratic questions about laws, regulations,
procedures of all public authorities.
The main purpose of the “Sportello Unico” is to answer to the
requirements of the cluster enterprises every time.
This project allows to manage all the relationships between
enterprises and public authorities on line with the practical use
of e-signature and secure e-mail.
All this means a support to the enterprises for fasting
bureaucracy.
Science Park Trieste - Scientific Park
Innovation Network is an AREA project supported by the Friuli Venezia
Giulia Region that has established within the region a sound structure of
services to businesses, dedicated to transferring to them the expertise
and technology found in the world of research and to stimulating the setting
up of innovation projects.
The network structure is built around Competence Centres active in areas
of common interest, such as the environment, energy and productivity
efficiency, or specializing in the typical productive sectors of the Friuli
Venezia Giulia region, such as wood and furnishings, agro-industry and
ship-building and pleasure boating.
The Agro-industry Competence Centre has been created in connection
with the Cluster development Agency.
SALT Project – financed by Udine Provincial administration
This project had the purpose of developing an industrial plant for the
re-use of the solid and liquid salty waste made in ham seasoning
plants.
The main objective was to prevent their leakage into the public
sewer and to avoid sewer non-compliance with limits imposed by
law.
Moreover this project tried to find out a possibility for the re-use of
this materials in processes different from food. The results showed
the possibility of using them as de-icer for streets.
Voluntary Association “Carni Bovine di Qualità del
Parco Agro-alimentare di San Daniele”
The purpose of this association is to realize an integrated system
for the production and the distribution of beef meat from the San
Daniele cluster to fulfil the proposal of typical quality products.
The core of this project is to realize a short beef production chain
trough the establishment of a regulation to be shared among all the
stakeholders.
The objective is to improve the beef meat quality by the compliance
to a specific regulation such as a voluntary agreement among all
the actors involved from the farmers to the sellers.
PROJECT VENTO
“Voluntary ENvironmental TOols for
the continuous improvement of a
district”
• Life Environment 2004 → environmental impact of
economic activities, with particular regard to the
integrated management of territory
• 14 Partners → local authorities and research centres
(ENEA, University of Udine, ARPA FVG)
• Budget: 910.225 € → part from European Commission
• 45 month
PROJECT VENTO
ENVIRONMENTAL
POLICY
Objectives
• adoption of UNI EN ISO
14001 certification EMAS
registration (municipality,
INITIAL ENVIRONMENTAL
ANALYSIS
consortium of ham producers and
other local firms)
• involvement of production
enterprises and other relevant
subjects within the district
system in order to let them
become active subjects and
“environmental quality
suppliers”
ENVIRONMENTAL
IMPROVEMENT PLAN
HANDBOOK FOR THE CONTINUOUS
IMPROVEMENT
DISSEMINATION OF
THE HANDBOOK
Main activities
Informative
material
Environmental
Quality Charter
meetings
PRINCIPAL RESULTS
certification and registration
Organization
ISO 14001
EMAS
- Certification of 6 Municipality
- Certification of the Hilly Community
- Certification of the ham producers Consortium
- Registration of 6 Municipality
- “Registration” of the cluster development
agency as a promoter of EMAS in the district
FIRST Municipality in the FVG Region
FIRST Agro-food cluster in Italy
UNI EN ISO 14001:2004 Certificate
ENVIROMENTAL QUALITY CHARTER - EQC
What is: it is a certification awarded to businesses that
stand out their particular attention to the enviromental
aspects linked to their work, committing themselves to
policies of progressive limitation of the impact on
ecosystem.
How it works: prescriptions of qualification are defined
in thematic forums; then subjects must respect
several enviromental requirements to be “suppliers of
environmental quality” of Agro-Food Park
PROJECT VENTO: Environmental Quality
Charter (CQA)
Stakeholder
discussion
tables
decide
Qualification requirements for becoming
“environmental quality suppliers”
• Different for each economic category
• Oriented toward improving environmental performance
• two classes:
• Subjects with ISO 14001 certification, EMAS registration
or Ecolabel
• Uncertified subjects were approached by developing
appropriate Regulations, containing a series of requirements
meant to promote a responsible natural resources
management and environmental care
EQC results
11 hosting activities
8 certified subject
• 6 Municipality
• 2 ham producers
www.lifevento.it
www.parcoalimentare.it
Marketing
Informative
materials
AMAMO PROJECT
Through the sea and the mountains
Adriatic New Neighbourhood Programme –INTERREG/CARDSPHARE: the aim of this project is the development of the
european touristic market in rurale and marine areas trounght
teh Adriatic sea.
Main objectives:
• To strengthen and diversify entrepreneurial activity in the primary sector
and its chain of transformation and commercialisation.
• To safeguard and promote existing natural and cultural heritage, also
with measures of rehabilitation and social management.
• To establish a transnational network in order to guarantee to partners
and relevant final beneficiaries a permanent access to the innovation of
their governance techniques.
• To promote productive cooperation between Italy and Croatia.
AMAMO PROJECT
Through the sea and the mountains
Parco Agro-alimentare PILOT ACTION
An innovative tool – WebGIS - for organizing the geographic
information about tourist proposals integrated with
environmental values
• Gathering of data about the tourist offer
• Data transferring on WebGIS
• Dissemination
Promotion Activities
Italian Clusters Federation
“Distretti Italiani”
• Distretti Italiani is an association among Italian districts born in
1994 at Biella. The first principal partner were Confindustria and
Unioncamere. Nowadays it is made up by 50 industrial districts for
totally 72.000 enterprises, 420.000 employers that have a
turnover of 45 milliards and an export of 17 milliards.
• This association joins all the stakeholders that compose the
cluster environment.
• The main role of “Distretti Italiani” is allowing a dialogue among all
the productive chains recognised as districts in force of regional
laws and making shared projects possibles.
Fiera La Campionaria delle qualità – Rho Milano
22-25 November 2007
• The Agro-food Park and the other main Italian agro-food clusetrs
were invited to “La Campionaria delle Qualità Italiane”; 24.000
visitors organised by Fiera Milano Expocts and supported by
Fondazione Symbola
Future Activities
Projects 2008 -2009
Stazione Sperimentale per l'Industria
Conserve Alimentari – SSICA di PARMA
delle
• Stating of a collaboration with SSICA: this organisation is a public
institution for applied research, established in Parma in 1922
operating on a national scale under the supervision of the Ministry
of Economic Development, with the specific aim of promoting
technical and technological progress in the Italian fruit, vegetable,
meat and fish processing industry. Today SSICA is one of the
most important institutions of applied research in the food
preservation sector existing in Europe and in the world.
• This collaboration aims to create a point of contact about food
technologies in Friuli Venezia Giulia Region in order to increase
the competition of North-East enterprises.
Valorisation of ham wastes
• The main aim of this project is to develop an industrial process for
transforming and improving the value of food waste produced by
the San Daniele’s ham seasoning and cutting. Moreover this
action want to streamline the collection service of this waste under
the control of ASDI and of the Consortium.
• The process outlined leads to the production of oil and farine that
can be used for pet-food and it can be easily industrialised.
Salt project – 2nd stage
• This second stage of the project had the purpose of increasing
the diffusion of the industrial plant for the re-use of the solid and
liquid salty waste in a greater number of ham seasoning plants.
• This industrial plant is composed by an aspirator/extractor linked
trough pipes to a storage bin placed outside the seasoning plant.
The separation between solid and liquid waste is assured by a
cyclone.
Realisation of “Albergo Diffuso”
This project would like to propose a different approach to hosting
activities inside the Park trough the realisation of a structure called
“Albergo Diffuso”.
The purpose of ASDI is to help realising a management society
among the house owners.
This new form of hospitality goes in the direction of sustainable
development
Territorial Marketing
There are many objectives in the promotion and territorial marketing
project linked to the development of the food industry as well as of
the hosting activities.
The ASDI marketing strategy would like to improve the knowledge
of the institution and of the territory, the enterprises and all the
other components of the tourist offer.
At the same time this activities are made to show the opportunities
that the regional law for Cluster Development Agency gives to
public and private organisation.
CONTACTS
ASDI
PARCO AGRO-ALIMENTARE DI SAN DANIELE
Via Garibaldi n°23 (c.p. 54)
San Daniele del Friuli
Tel. +39 0432 954495
Web: www.parcoalimentare.it
Mail: [email protected]