Web monitor Internet key numbers June 2013 June 2013: highlights A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni nel mese, facendo registrare una leggera contrazione (-3%) rispetto all’omologo 2012, riconducibile a un naturale travaso del traffico verso i mobile device (al momento non rilevati da Audiweb). Fanno eccezione gli utenti over 55 anni i quali mantengono un trend in crescita (55-64 y.o. +4%; +65 y.o. +10%). La penetrazione è pari al 53% della popolazione, con un picco del 70% sui 35-44 e del 69% sui 18-24. il Tempo Speso si mantiene stabile sia su base mensile che nel giorno medio. Su base giornaliera gli utenti dedicano in media 1 ora e 20 minuti al web. I più attivi si confermano i 18-24 con 1 ora e 34 minuti. Risulta in aumento il tempo speso online dai target over 35, l’incremento più consistente si registra sui Silver Surfer (+7%). La leggera contrazione dell’utenza si riflette anche sulle principali categorie, con l’eccezione dell’ambito Music (+3% Audience; +50% tempo), dove continua a crescere Spotify e del Betting che si mantiene stabile. Mentre sono più numerose le aree che mostrano una crescita del tempo speso: Communities (+1%); News (+4%); Travel (+2%); eCommerce (+13%); Sport (+5%) e Automotive (+39%). Il settore Automotive conferma il trend positivo del tempo speso registrato durante tutto il primo semestre 2013, con una crescita mensile media del 25% (vs. primo semestre 2012). La categoria viene guidata dai leader in ambito usato: Subito.it – Veicoli (+44% audience; +57% tempo) e Autoscout24.it (+22% audience), i quali catalizzano rispettivamente un terzo e un quinto dei minuti totali spesi sulla categoria. Segue in termini di utenza Quattroruote.it (+13% audience) sito di riferimento per notizie, recensioni e listini. A partire da giugno 2012 all’interno del Web Monitor è disponibile anche un’analisi di Audiweb Object Video, l’estensione del sistema di rilevazione che consente di misurare la fruizione dei contenuti video presenti su internet (vedi metodologia pag. 33) . Agenda 1. Quanti sono i surfers? 2. Quanto tempo passano on line? 3. Target diversi, consumi diversi 4. Che cosa fanno i surfers in rete? June 2013 – Key numbers Audience register a smal decrease, while Time is stable Jun 2013 Var % vs Jun 2012 Active Internet Users .000 27.414 -3% Time per person (hh:mm) 19:43 -1% Jun 2013 Var % vs Jun 2012 Active Internet Users .000 13.517 -4% Time per person (hh:mm) 1:20 stable MONTHLY Active Users % pen vs pop* Tot Individuals +2 51 2-11 33 12-17 53 18-24 69 25- 34 68 35-44 70 45-54 60 55-64 39 28,000 over 65 17 26,000 Adulti 25 - 54 66 24,000 Men 53 22,000 Women 49 Women 25-54 66 DAILY 32,000 20,000 18,000 Audience Trend .000 June 2013: 27.414 Dec 09 Jan 10 Feb 10 Mar 10 Apr 10 May 10 Jun 10 Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10 Jan 11 Feb 11 Mar 11 Apr 11 May 11 Jun 11 Jul 11 Ago 11 Set 11 Ott 11 Nov 11 Dic 11 Jan 12 Feb 12 Mar 12 Apr 12 Mag 12 Jun 12 Jul 12 Aug 12 Set 12 Ott 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 30,000 *Italian Pop. 2+ years (over +74 anni, are considered only if living with at least one person aged between 11-74 years). Source: Groupm elaborations on Audiweb data June 2013 – Web & App – Audience and Time spent Website are performing better than web applications Main Web Sites – apps excluded Audience .000 27,661 26,800 giu 12 Main Applications TOT WEBSITES (app excluded) 26,8 mio Unique Audience (-3% vs Jun ‘12) 17h 50 min time per user (stable vs Jun ’12) giu 13 APPLICATIONS 22,3 mio Unique Audience (-4% vs Jun ‘12) 2 h 48 min time per user (-6% vs Jun ’12) Audience .000 23,344 22,346 Jun 12 5 Jun 13 Source: Groupm elaborations on Audiweb data June 2013- Audience and time spent per day type and day part During the weekend less users are online; internet prime time confirms all day long Average Day Time per Person h:min Average Day Active Audience .000 Day Type 1:21 1:16 0:27 8,000 0:27 6,000 4,000 0:31 0:27 0:32 0:29 0:22 14.806 12.562 Day Part 0:16 2,000 0 mon - fri 6 sat-sun 06:00 - 09:00 09:00 - 12:00 12:00 - 15:00 15:00 - 18:00 18:00 - 21:00 21:00 - 00:00 00:00 - 03:00 03:00 - 06:00 Source: Groupm elaborations on Audiweb data June 2013 –Internet Audience Composition Women online are increasing; over 60% of web pop. Is made of 25-54 y.o. Sex % Composition Age % Composition over 65 Silver Surfer 5% Female +1% vs. ‘12 Male -1% vs. ‘12 2-11 Kids 7% 12-17 Teen 6% 55-64 Senior 11% 18-24 Post Teen 11% 48% 52% 45-54 Mature adult 19% 35-44 Adult 24% 25-34 Young Adult 17% Source: Groupm elaborations on Audiweb data June 2013 – Unique Users by target Users over 55 y.o. register a relevant growth Average: -3% Kids: 2-11 Teen: 12-17 Post Teen: 18-24 Young adult 25-34 • 1,768 mio UU • -2% vs Jun ‘12 • -11% vs May ‘13 • 1,763 mio UU • -15% vs Jun ‘12 • -6% vs May ‘13 • 2,992 mio UU • -3% vs Jun ‘12 • -3% vs May ‘13 • 4,780 mio UU • -9% vs Jun‘12 • -3% vs May‘13 Adult 35-44 anni Mature Adult 45-54 anni Senior 55-64 anni Silver Surfer +65 • 6,615 mio UU • +1% vs Jun ‘12 • -3% vs May ‘13 • 5,193 mio UU • -5% vs Jun ‘12 • -3% vs May ‘13 • 2,909 mio UU • +4% vs Jun ‘12 • -4% vs May ‘13 • 1,395 mio UU • +10% vs Jun ’12 • -5% vs May ‘13 Source: Groupm elaborations on Audiweb data – applications included June 2013 – Time spent by target on daily average Time spent is growing on targets over 35 y.o. h:mm Average: stable Kids: 2-11 Teen: 12-17 Post Teen: 18-24 Young Adult 25-34 • 0:46 • -6% vs Jun ’12 • -3% vs May ‘13 • 1:01 • -20% vs Jun‘12 • -8% vs May‘13 • 1:34 • -3% vs Jun ‘12 • -5% vs May ‘13 • 1:29 • -1% vs Jun ‘12 • -9% vs May ‘13 Adult 35-44 anni Mature Adult 45-54 anni Senior 55-64 anni Silver Surfer +65 • 1:22 • +4% vs Jun ‘12 • -5% vs May ‘13 • 1:19 • stable vs Jun ‘12 • -6% vs May ‘13 • 1:15 • +6% vs Jun ‘12 • -5% vs May ‘13 • 0:59 • +7% vs Jun ’12 • -9% vs May ‘13 Source: Groupm elaborations on Audiweb data – applications included June 2013 – Top 10 websites All top website register a decrease in audience 10:48:00 AM Bubble size = Page Views Time per Person 8:24:00 AM TOT WEBSITES (app excluded) 26,8 mio Unique Audience (-3% vs Jun ‘12) 17h 50 min time per user (stable vs Jun ’12) Facebook 6:00:00 AM Audience increase = 3:36:00 AM Audience stable Audience decrease Google 1:12:00 AM MSN/WindowsLive/Bing Libero Yahoo! Leonardo.it Blogger Virgilio YouTube Wikipedia Audience .000 5,000 10,000 15,000 20,000 25,000 30,000 Source: Groupm elaborations on Audiweb data – applications excluded June 2013 – Top 10 applications Windows Media Player is still leader by Audience, but Skype is fast growing 1:55:12 AM Time per Person Bubble size = Page Views 1:40:48 AM APPLICATIONS 22,3 mio Unique Audience (-4% vs Jun ‘12) 2 h 48 min time per user (-6% vs Jun ’12) VLC media player (App) Skype (App) 1:26:24 AM 1:12:00 AM 12:57:36 AM Windows Media Player (App) 12:43:12 AM iTunes (App) 12:28:48 AM Picasa (App) uTorrent (App) Windows Live Photo Gallery (App) 12:14:24 AM iminent Messenger (App) Audience increase RealPlayer (App) 12:00:00 AM = Windows Live Messenger (App) Audience stable Audience decrease Audience .000 -2,000 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 Source: Groupm elaborations on Audiweb data June 2013– Most visited categories Most top categories show a decrease ∆% vs Jun 2012 Audience .000 Subcategorie’s weight Average: -3% Search Engines/Portals & Communities -4% Telecom/Internet Services -4% Entertainment -4% Computers & Consumer Electronics -4% News & Information -5% Multi-category Commerce -4% Travel -8% Family & Lifestyles -4% Home & Fashion -4% Finance/Insurance/Investment -4% Government & Non-Profit -8% Corporate Information -5% Education & Careers 2% Jun 13 Automotive Search: Portals: Communities: 31% 40% 29% Video/Broadcaster/Music: 37% Games/Betting: 17% Sport: 10% Others: 36% Travel services/info: Holiday Planner: 63% 37% -3% Jun 12 -8% Special Occasions 0 5,000 10,000 15,000 20,000 25,000 30,000 Source: Groupm elaborations on Audiweb data June 2013– Time spent on categories News, eCommerce and Automotive show the best performance Time per Person h.min.sec 0:00:00 1:12:00 2:24:00 3:36:00 4:48:00 6:00:00 7:12:00 8:24:00 -4% Telecom/Internet Services -2% Computers & Consumer Electronics 10% News & Information 4% Multi-category Commerce 13% Finance/Insurance/Investment -7% Travel 2% Family & Lifestyles -1% Home & Fashion 13% Automotive 39% Government & Non-Profit 0% Education & Careers Corporate Information Special Occasions Jun 13 -3% Jun 12 7% 9% Source: Groupm elaborations on Audiweb data June 2012 Entertainment ∆% vs -2% Average: -1% Search Engines/Portals & Communities June 2013 – Portals The category loose part of its time spent 1:55:12 Time per Person Bubble size = Page Views PORTALS 24,0 mio Unique Audience (-2% vs Jun ‘12) 51 min time per user (-9% vs Jun ’12) 1:40:48 Google 1:26:24 1:12:00 Libero 0:57:36 Virgilio 0:43:12 Tiscali MSN/WindowsLive/Bing 0:28:48 Yahoo! FastWeb.it PaginaInizio.com Audience increase = AOL Media Network 0:14:24 Audience stable Audience decrease Leonardo.it Freeonline.it Kataweb tvzap Tuttogratis Intoscana.it 0:00:00 -2,000 3,000 Audience .000 Ask Search Network 8,000 13,000 18,000 23,000 28,000 * Il dato di Google risulta più elevato del totale categoria di appartenenza perchè si riferisce al totale brand e quindi comprende la sezione Search, che è esclusa dalla sub category General Interest Portals Source: Groupm Elaborations on Audiweb data – applications included June 2013 – Communities The category register a small decrease in audience Bubble size = Page Views Time per Person 9:07:12 7:55:12 6:43:12 Facebook COMMUNITIES 22,3 mio Unique Audience (-7% vs Jun ‘12) 6h 56 min time per user (+1% vs Jun’ 12) 5:31:12 Linkedin: +30% Google+: +21% 4:19:12 3:07:12 Audience increase = ask.fm 1:55:12 Badoo Audience stable Audience decrease Twitter.com TumblrLeonardo Community ForumCommunity 0:43:12 LinkedIn WordPress.com Tweetmeme Virgilio Community Google+ Libero Community 0 Audience .000 ForumFree 5,000 Blogger 10,000 15,000 20,000 25,000 June 2013 – Entertainment Times spent and audience register a small decrease 1:55:12 Bubble size = Page Views Time per Person ENTERTAINMENT 23,7 mio Unique Audience (-4% vs Jun ‘12) 4 h 47 min time per user (-4% vs Jun ‘12) 1:40:48 1:26:24 1:12:00 YouTube 0:57:36 0:43:12 William Hill +21% 0:28:48 CineBlog01 VideoPremium.NET Dailymotion 0:14:24 IMDb 0:00:00 Rai TV VideoMediaset MyMovies.it Now Video ComingSoon TV ViTv Ivid Italia-film.Com Vube Audience increase = Audience stable Audience decrease Audience .000 0 5,000 10,000 15,000 20,000 Source: Groupm Elaborations on Audiweb data – applications included June 2013- Video & Broadcaster Broadcaster perform better than video 1:26:24 1:12:00 0:57:36 Bubble size = Page Views Time per Person BROADCASTER (Entertainment’s Subcategory) 11,4 mio Unique Audience (-9% vs Jun ’12) 14 min time per user (-2% vs Jun’12) YouTube VIDEO (Entertainment’s Subcategory) 19,1 mio Unique Audience (-7% vs Jun ’12) 1 h and 18 min time per user (-17% vs Jun ’12) 0:43:12 MyMovies: +10% StaserainTV: +44% 0:28:48 0:14:24 Dailymotion CineBlog01 Now Video Italia-film.Com 0:00:00 Rai TV Rai Audience increase VideoMediaset = SKY.it MyMovies.itLa Repubblica TV Audience stable Audience decrease ComingSoon TV Mediaset.it Vube Corriere TV Audience .000 -5,000 0 5,000 10,000 15,000 20,000 25,000 Source: Groupm Elaborations on Audiweb data – applications included June 2013 – Focus on online tv broadcaster Rai.TV confirms the best performance on time spent Audience .000 3,500 Time per person h:m:s 3,000 0:17:17 4,000 Time per person h:m:s 0:14:24 0:17:17 0:14:24 3,000 2,500 0:11:31 2,000 0:08:38 1,500 0:11:31 2,000 0:08:38 0:05:46 1,000 0:05:46 1,000 0:02:53 -12% Delta Audience +94% Delta Time 500 0 0:00:00 0 Jun Jul Aug Sep Oct Nov Dic Jan Feb Mar Apr May Jun 12 12 12 12 12 12 12 13 13 13 13 13 13 5,000 Audience .000 Time per person h:m:s 4,000 0:17:17 1,400 0:14:24 1,200 0:08:38 2,000 1,000 0 0:05:46 -10% Delta Audience -17% Delta Time Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun 12 12 12 12 12 12 12 13 13 13 13 13 13 stable Delta Audience -20% Delta Time 0:02:53 0:00:00 Jun Jul Aug Sep Oct Nov Dic Jan Feb Mar Apr May Jun 12 12 12 12 12 12 12 13 13 13 13 13 13 0:11:31 3,000 18 Audience .000 1,000 Audience .000 Time per person h:m:s -26% Delta Audience +22% Delta Time 800 0:17:17 0:14:24 0:11:31 0:08:38 600 0:05:46 400 0:02:53 200 0:02:53 0:00:00 0 0:00:00 Jun Jul Aug Sep Oct Nov Dic Jan Feb Mar Apr May Jun 12 12 12 12 12 12 12 13 13 13 13 13 13 Source: Groupm Elaborations on Audiweb data – applications included June 2013 – Sport The category registers a good increase in time spent 12:43:12 AM TuttoMercatoWeb.com Time per Person Diretta.it Sportmediaset TuttoSport 12:28:48 AM calciomercato.com 12:21:36 AM Bubble size = Page Views 12:36:00 AM SPORT 11,0 mio Unique Audience (-14% vs Jun ‘12) 52 min time per user (+5% vs Jun ‘12) Corriere dello Sport La Gazzetta dello Sport 12:14:24 AM Virgilio Sport Calciomercato.it Libero Sport 12:07:12 AM Cittaceleste.it Blogo Sport Yahoo! Sports Websites La Repubblica Sport Corriere Sport Audience increase = 12:00:00 AM Audience stable Audience decrease Audience .000 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 Source: Groupm Elaborations on Audiweb data – applications included June 2013 - Betting Good increase in time spent. William Hill is still leader 3:21:36 Time per Person 2:52:48 PokerStars.com Audience increase = 2:24:00 Audience stable Audience decrease Bubble size = Page Views BETTING 8,2 mio Unique Audience (stable vs Jun ‘12) 54 min time per user (+9% vs Jun ‘12) 1:55:12 SNAI 1:26:24 Lottomatica: +9% 0:57:36 Lottomatica 0:28:48 StarVegas BetClic Estrazionilotterie.it Gioco digitale PLANET49 0:00:00 ContareLeCarte.it paddypower.com Betradar.com 888.com William Hill Sisal Superenalotto.com -500 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 Audience .000 Source: Groupm Elaborations on Audiweb data – applications included June 2013 - Music The category registers a strong increase in audience and time spent. Spotify has the largest amount of time spent 1:26:24 Audience in crescita = 1:12:00 Audience stazionaria Audience in calo Spotify 0:57:36 AOL Music Websites Bubble size = Page Views MUSIC 10,0 mio Unique Audience (+3% vs. Jun ‘12) 18 min time per user (+50% vs. Jun ‘12) Time per Person 0:43:12 Leonardo Musica: +121% 0:28:48 0:14:24 Virgilio Musica Dailymotion Music 0:00:00 -1,000 CBS Interactive Music Group Fanpage Spettacolo Leonardo Musica Sony Music Entertainment Airdave.it rockol.it Universal Music Group Network Warner Music Group rumblefish on YouTube Jango Music Network 0 1,000 2,000 3,000 VEVO 4,000 5,000 6,000 Audience .000 Source: Groupm Elaborations on Audiweb data – applications included *Rumblefish servizio che consente di inserire una colonna sonora ai video di YouTube June 2013 – News Good performance on Time spent. Most top player show a positive sign 0:28:48 Bubble size = Page Views Time per Person La Repubblica Corriere della Sera NEWS 21,3 mio Unique Audience (-5% vs Jun ‘12) 1 H 28 min time per user (+4% vs Jun ‘12) 0:21:36 0:14:24 TGCOM24 ANSA Fanpage Affari Italiani La Stampa.it Citynews 0:07:12 Lettera43 Liquida Quotidiano.net Blogo.it Libero Notizie Nanopress Audience in crescita Virgilio Local = 0:00:00 0 2,000 4,000 6,000 8,000 10,000 Audience stazionaria Audience in calo 12,000 Audience .000 Source: Groupm Elaborations on Audiweb data – applications included June 2013 – Focus on News Online Corriere.it shows the best performance on time spent Monthly Audience: 8,7 mio Daily Audience: 1,3 mio Audience .000 11,000 10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 Time per person h:m:s Monthly Audience: 7,4 mio Daily Audience: 1,0 mio 0:50:24 0:43:12 0:36:00 0:28:48 -4% Delta Audience -11% Delta Time 0:21:36 0:14:24 0:07:12 0:00:00 Jun 12 Jul Aug Sep Oct Nov Dic 12 12 12 12 12 12 Audience .000 11,000 10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 Jan Feb Mar Apr May Jun 13 13 13 13 13 13 Audience .000 Time per person h:m:s 0:50:24 0:43:12 0:36:00 0:28:48 0:21:36 -12% Delta Audience -2% Delta Time 0:14:24 0:07:12 0:00:00 Jun 12 Jul Aug Sep Oct Nov Dic 12 12 12 12 12 12 Jan Feb Mar Apr May Jun 13 13 13 13 13 13 Monthly Audience: 4,1 mio Daily Audience: 361 mila Monthly Audience: 5,0 mio Daily Audience: 561 mila 7,000 Time per person h:m:s Audience .000 Time per person h:m:s 0:23:02 7,000 6,000 0:20:10 6,000 0:20:10 5,000 0:17:17 5,000 0:17:17 0:14:24 4,000 0:11:31 3,000 0:08:38 2,000 -4% Delta Audience -16% Delta Time 1,000 0 Jun 12 23 Jul Aug Sep Oct Nov Dic 12 12 12 12 12 12 Jan Feb Mar Apr May Jun 13 13 13 13 13 13 0:14:24 4,000 0:11:31 3,000 0:05:46 2,000 0:02:53 1,000 0:00:00 0 0:23:02 0:08:38 -4% Delta Audience -14% Delta Time 0:05:46 0:02:53 0:00:00 Jun 12 Jul Aug Sep Oct Nov Dic 12 12 12 12 11 12 Jan Feb Mar Apr May Jun 13 13 13 13 13 13 Source: Groupm Elaborations on Audiweb data – applications included June 2013 - Travel Travel area shows a little decrease. Tripadvisor register a good growth 0:43:12 Bubble size = Page Views Time per Person TRAVEL 17,2 mio Unique Audience (-8% vs Jun’ 12) 42 min time per user (+2% vs Jun’ 12) 0:36:00 Google Earth 0:28:48 TripAdvisor: +35% eDreams: +33% 0:21:36 Ryanair.com 0:14:24 Booking.com Google Maps Alitalia Telepass 0:07:12 Volagratis easyJet Expedia ViaMichelin Trenitalia TripAdvisor eDreams Audience in crescita Opodo = trivago 0:00:00 Audience stazionaria Audience in calo Audience .000 -2,000 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 Source: Groupm Elaborations on Audiweb data – applications included June 2013 e-Commerce Audience is stable, while Time is fast growing. 1:12:00 Bubble size = Page Views Time per Person E COMMERCE 19,3 mio Unique Audience (-4% vs jun ’12) 1 H 15 min time per user (+13% vs Jun ’12) 0:57:36 Subito.it 0:43:12 eBay Trova Prezzi: +25% Kijiji: +51% 0:28:48 Audience in crescita Privalia Media World IBS Bakeca.it Lidl Vivastreet 0:00:00 Ciao. = Amazon eBay Classifieds 0:14:24 Kijiji Audience stazionaria Audience in calo Groupon Trova Prezzi Pixmania Audience .000 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 Source: Groupm Elaborations on Audiweb data – applications included June 2013 - Finance/Insurance The category shows a decreasing trend FINANCE/INSURANCE Time per Person 0:53:17 15,4 mio Unique Audience (-4% vs Jun ’12) 43 min time per user (-7% vs Jun ’12) 0:38:53 Gruppo Intesa Sanpaolo 0:31:41 Audience in crescita = SoldiOnline: +72% Audience stazionaria Bubble size = Page Views 0:46:05 Audience in calo 0:24:29 UniCredit Banca ING Direct 0:17:17 0:10:05 Yahoo! Finance Websites CartaSi Banco Posta SoldiOnline.it Corriere Economia Il Sole 24 ORE PayPal Facile.it 0:02:53 Direct Line Genertel Leonardo Economia La Repubblica Economia Audience .000 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 Source: Groupm Elaborations on Audiweb data – applications included June 2013 - Family and Lifestyles Pianetadonna is still leader, followed by Donna Moderna 1:04:48 0:57:36 Bubble size = Page Views FAMILY AND LIFESTYLES 17,0 mio Unique Audience (-4% vs Jun ’12) 40 min time per user (-1% vs Jun ’12) Time per Person Gioco.it 0:50:24 0:43:12 Audience in crescita 0:36:00 = Leonardo Donne: +12% 0:28:48 Audience stazionaria Audience in calo 0:21:36 Disney Online 0:14:24 Subito.it - Casa e Persona alfemminile.com Leonardo Donne 0:07:12 DiLei D - la Repubblica La Stampa Salute 0:00:00 Style.it Donna Moderna Leiweb Pianetadonna.it Blogo Donna Medical News Reporter Nanopress Donna Audience .000 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 Source: Groupm Elaborations on Audiweb data – applications included June 2013 - Automotive The category register a relevant growth on Time Spent 0:57:36 0:50:24 Bubble size = Page Views Time per Person AUTOMOTIVE 9,3 mio Unique Audience (-3% vs Jun ’12) 36 min time per user (+39% vs Jun ’12) Subito.it - Veicoli 0:43:12 0:36:00 Quattroruote: +13% Motori.it: +173% 0:28:48 AutoScout24.it 0:21:36 Moto.it 0:14:24 Quattroruote Blogo Motori mobile.international 0:07:12 Virgilio Auto e Moto Audience in crescita La Repubblica Motori Ford Gazzetta Motori 0:00:00 Fiat = Motori.it Volkswagen Trovit Cars Audience stazionaria Audience in calo Corriere Motori Audience .000 0 500 1,000 1,500 2,000 2,500 3,000 3,500 Source: Groupm Elaborations on Audiweb data – applications included June 2013 – Audiweb Object Video Audiweb lauched a new measurement, dedicated to video streaming consumption, among considered websites 1:55 Audience increase 1:40 = Rai Audience stable Audience decrease 1:26 AUDIWEB OBJECT VIDEO – Unduplicated Audience 5,7 mio Unique Audience (-5% vs Jun ‘12) 36 min time per user (+14% vs Jun ’12) 1:12 Bubble size = Stream Views Time per Person 0:57 SKY.it 0:43 La Repubblica 0:28 La Gazzetta dello Sport 0:14 Libero Quotidiano = Corriere della Sera Il Sole 24 ORE 0:00 DeAbyDay Quimamme TV -500 0 500 1,000 1,500 2,000 2,500 Audience .000 3,000 Source: Groupm elaborations on Audiweb data – applications excluded Mobile Browsing 30 La navigazione mobile Il trend positivo continua, quasi tutti gli smartphoner navigano • 14,3 mio di utenti smartphone navigano da mobile, pari al 70% del totale smartphoner Mobile Browsing H1 2013 - Mio di adulti Base: pop web + smartphone = 20,6 mio H1 2012 - Mio di adulti Base: pop mobile = 26.2 mio 11.3 14.3 12.3 8.3 6.2 6.7 7.2 +27% vs. H1 2012 +131% vs. Q1 ‘11 Q1 2011 Q2 2011 Q3 2011 Q4 2011 H1 2012 H2 2012 H1 2013 Fonte: Elaborazioni GroupM su dati Mobile Next H1 2013 31 Il profilo del mobile browser Studente o lavoratore giovane/adulto, con un livello di istruzione medio alto Mobile Browsing % comp; Base: 14,3 mio Index vs tot mobile pop 54.3 45.7 Maschio Femmina DA 15 A 19 ANNI DA 20 A 24 ANNI DA 25 A 34 ANNI DA 35 A 44 ANNI DA 45 A 54 ANNI 55 ANNI O PIU' Media inferiore o meno Media superiore Laurea/Post-laurea Imprenditore/Dirigent… Lavoratore in proprio… Impiegato/Insegnante Altro lavoratore… Studente Pensionato Casalinga In cerca di occupazione 13.6 12.8 26.7 24.8 15.4 6.7 101 99 119 110 110 95 90 71 9.2 90 100 55.8 35.0 103 12.3 4.4 103 92 99 37.9 8.0 100 19.6 3.3 5.1 9.5 119 77 77 98 Fonte: Elaborazioni GroupM su Dati Mobile Next H1 2013 32 Allegati - Audiweb Object Video: metodologia - Schede categorie Audiweb Object Video – una novità • Il 17 luglio 2012 Audiweb annuncia la pubblicazione dei primi dati relativi alla fruizione dei Video Online • La rilevazione dei video è il primo step di un progetto che prevede vengano misurati anche altri Object di natura diversa dai video (applicazioni, widget, etc) non misurabili con le classiche metriche di Audience e Pagine Viste • Il nuovo dato sulla fruizione dei video è disponibile in Aw View, dove in una ‘finestra’ dedicata (sezione Video, separata dalla sezione Internet) sono già presenti le nuove metriche, relative alla fruizione di contenuti Video: • Unique Audience Stream Views Time spent (contatti netti) (contatti lordi) (tempo speso) I dati sono relativi ai mesi del 2012 finora pubblicati (gen-dec) e si riferiscono ad un numero limitato di editori/siti: SITI • EDITORI La Repubblica TV Gruppo Editoriale L'Espresso De Agostini by Day e Sky Il Sole 24 ore Rai Tv Rai Corriere della Sera, Gazzetta dello Sport e Lei Web RCS La rilevazione infatti è legata all’inserimento ‘volontario’ di un tag speciale all’interno dei player video, che permette al meter di leggere le metriche di fruizione; al momento hanno aderito solo 7 editori, ma il numero è auspicabilmente destinato a crescere Audiweb Object Video - warning • Audiweb comunica in modo corretto il nuovo dato disponibile: • Tuttavia una tabella come la seguente, pubblicata senza il dettaglio del testo, potrebbe dare adito ad equivoci: il dato definito come All Media è infatti solo il totale parziale, ovvero l’audience netta dei (pochi) siti misurati Solo 7 siti Attached – Top 10 Websites and top 10 Applications Top 10 Websites Top 10 Applications TOT WEBSITES (app excluded) 26,8 mio Unique Audience (-3% vs Jun ‘12) 17h 50 min time per user (stable vs Jun ’12) # Description APPLICATIONS 22,3 mio Unique Audience (-4% vs Jun ‘12) 2 h 48 min time per user (-6% vs Jun ’12) Delta Audienc Time per Audienc e .000 person e Delta Time # Description 1 Google 24.559 1.40.39 -5% 9% 1 Windows Media Player (App) 2 Facebook 20.353 6.46.10 -8% 1% 3 YouTube 17.335 1.02.15 -9% -19% 4 Virgilio 13.480 0.47.36 -6% -1% 5 Wikipedia 13.067 0.17.05 -1% 16% 6 Yahoo! 13.038 0.28.32 -11% -8% 2 Skype (App) 3 VLC media player (App) 4 Windows Live Messenger (App) 5 iTunes (App) 6 uTorrent (App) 7 Libero 12.933 1.10.52 -3% 1% 8 Blogger 10.260 0.11.45 -11% -3% 9 MSN/WindowsLive/Bing 9.823 0.34.50 -20% 3% 8.986 0.09.28 -17% -2% 10 Leonardo.it applications excluded Windows Live Photo Gallery 7 (App) 8 iminent Messenger (App) 9 Dropbox (App) 10 Picasa (App) Audie Time per Delta nce person Audience .000 Delta Time 11.177 0.52.57 -5% 5% 9.815 1.32.24 15% 5.166 1.47.04 -1% 5.050 0.11.15 -39% 3.678 0.34.28 -9% 3.411 0.37.27 11% -2% 15% -74% -23% 47% 3.365 0.18.24 35% 2.168 0.14.25 291% 1.596 0.01.04 77% 1.465 0.26.02 -16% 12% -37% -6% -10% Applications only Source: Groupm Elaborations on Audiweb Attached – Top Categories Portals and Communities PORTALS 24,0 mio Unique Audience (-2% vs Jun ‘12) 51 min time per user (-9% vs Jun ’12) # Description Audien Time per Delta ce .000 person Audience 1 Google 24.582 1.42.28 2 MSN/WindowsLive/Bing 13.782 0.34.56 3 Virgilio 13.563 0.47.26 4 Yahoo! 13.069 0.29.49 5 Libero 12.947 1.10.55 6 Leonardo.it 8.986 0.09.28 7 Ask Search Network 6.852 0.04.52 8 Tiscali 3.539 0.40.21 9 FastWeb.it 1.617 0.23.30 10 Tuttogratis 1.546 0.02.36 11 AOL Media Network 1.132 0.22.12 12 Kataweb tvzap 1.131 0.03.44 13 PaginaInizio.com 888 0.20.39 14 Intoscana.it 514 0.01.28 15 Freeonline.it 392 0.03.20 -5% -17% -6% -11% -3% -17% 13% -13% -10% -40% -19% -34% -1% 93% 1% COMMUNITIES 22,3 mio Unique Audience (-7% vs Jun ‘12) 6h 56 min time per user (+1% vs Jun’ 12) Delta Time 9% -34% -1% -11% 2% -2% 99% -22% 10% -5% 10% -26% 52% -14% 98% # Description Audien Time per Delta ce .000 person Audience 1 Facebook 20.386 6.46.24 2 Blogger 10.260 0.11.45 3 WordPress.com 5.182 0.04.42 4 LinkedIn 3.525 0.12.06 5 ForumFree 3.367 0.10.53 6 Google+ 3.357 0.04.22 7 Virgilio Community 3.333 0.03.43 8 ForumCommunity 3.134 0.08.12 9 Libero Community 3.072 0.05.39 10 Leonardo Community 2.821 0.10.53 11 Twitter.com 2.643 0.18.55 12 ask.fm 1.664 1.44.38 13 Tumblr 1.658 0.19.03 14 Tweetmeme 1.493 0.01.10 15 Badoo 1.263 1.39.08 -8% -11% -16% 30% N.A. 21% -44% N.A. -37% -10% -20% N.A. 17% 7365% -20% Delta Time 1% -3% -17% 25% N.A. 94% -27% N.A. -75% -7% 106% N.A. 66% 126% 49% Source: Groupm Elaborations on Audiweb data – applications included *Google+ lanciato a luglio 2011 Attached – Top Categories Entertainment; Video&Broadcaster VIDEO (Entertainment’s subcategory) 19,1 mio Unique Audience (-7% vs Jun ’12) 1 h and 18 min time per user (-17% vs Jun ’12) ENTERTAINMENT 23,7 mio Unique Audience (-4% vs Jun ‘12) 4 h 47 min time per user (-4% vs Jun ‘12) # Description Audien Time per Delta ce .000 person Audience 1 YouTube 17.335 1.02.15 2 VEVO 4.792 0.04.13 3 Rai 3.853 0.11.42 4 iTunes 3.783 0.33.12 5 William Hill 3.374 0.02.15 6 SKY.it 3.315 0.06.54 7 La Gazzetta dello Sport 3.301 0.21.00 8 Leonardo Musica 2.740 0.04.14 9 Iminent.com 2.701 0.14.25 10 MyMovies.it 2.602 0.04.45 11 SPIL Games Network 2.474 1.04.33 12 VideoMediaset 2.297 0.07.11 13 Vube 2.059 0.01.45 14 Fanpage Spettacolo 2.014 0.08.28 -9% -1% -16% -11% 21% -10% -21% -6% 42% 10% -12% 0% N.A. 2113% # 1 YouTube 2 MyMovies.it 3 VideoMediaset 4 Rai TV 5 Vube 6 Twww.tv 7 ComingSoon TV 8 Now Video 9 Dailymotion 10 Italia-film.Com 11 CineBlog01 12 ViTv 13 Ivid 14 VideoPremium.NET 15 IMDb - Internet Movie Delta Time -19% -20% 21% -16% -7% -17% 3% -9% -9% -8% -20% -20% N.A. 370% Audience Time per Delta .000 person Audience Description 17.335 2.602 2.297 2.159 2.059 1.936 1.826 1.661 1.588 1.472 1.310 1.192 1.185 942 778 1.02.15 0.04.45 0.07.11 0.12.12 0.01.45 0.06.40 0.03.07 0.08.43 0.09.39 0.03.36 0.07.55 0.02.38 0.05.43 0.10.34 0.03.56 Delta Time -9% 10% 0% -12% N.A. 121% 14% N.A. 10% 3% 101% N.A. -7% 177% -15% -19% -8% -20% 94% N.A. 14% -13% N.A. -55% -25% -4% N.A. 137% 266% -8% BROADCASTER (Entertainment’s subcategory) 11,4 mio Unique Audience (-9% vs Jun ’12) 14 min time per user (-2% vs Jun’12) # Description 1 Rai 2 SKY.it 3 La Repubblica TV 4 Mediaset.it 5 Corriere TV 6 Staseraintv.com 7 MTV.it 8 Fanpage Youmedia TV 9 Gazzetta TV 10 Mediaset Premium 11 Livestream 12 Radio Deejay 13 Il Fatto Quotidiano 14 Radio 15 LA7 105 TV Audience .000 Time per person Delta Audience 3.853 3.315 1.856 1.498 1.432 1.193 1.157 856 804 743 672 647 539 536 520 0.11.42 0.06.54 0.04.12 0.04.09 0.04.08 0.10.10 0.06.14 0.03.39 0.02.31 0.08.05 0.03.28 0.07.19 0.04.12 0.08.48 0.07.00 -16% -10% -19% -14% -26% 44% 21% N.A. 0% -22% 11% 0% N.A. 3% -26% Delta Time 21% -17% -19% 23% 6% 4% -18% N.A. -21% 15% -24% -3% N.A. 6% 22% Source: Groupm Elaborations on Audiweb data – applications included Attached – Top Categories Sport and Betting BETTING 8,2 mio Unique Audience (stable vs Jun ‘12) 54 min time per user (+9% vs Jun ‘12) SPORT 11,0 mio Unique Audience (-14% vs Jun ‘12) 52 min time per user (+5% vs Jun ‘12) # Description Audien Time per Delta ce .000 person Audience 1 La Gazzetta dello Sport 4.205 0.21.00 -21% 2 La Repubblica Sport 2.509 0.04.00 -10% 3 Yahoo! Sports Websites 1.954 0.08.27 -50% 4 Corriere Sport 1.634 0.03.58 -35% 5 Sportmediaset 1.543 0.33.27 -8% 6 Corriere dello Sport 1.504 0.19.43 -33% 7 TuttoMercatoWeb.com 1.459 0.36.48 -10% 8 TuttoSport 1.331 0.29.02 -23% 9 Diretta.it 1.295 0.35.18 -12% 10 calciomercato.com 1.242 0.22.09 -10% 11 Cittaceleste.it 1.052 0.06.05 308% 12 Calciomercato.it 1.027 0.06.11 -33% 933 0.10.46 -47% 13 Virgilio Sport 14 Blogo Sport 879 0.02.35 15 Libero Sport 854 0.06.24 -17% N.A. Delta Time 3% -27% -16% -24% -14% 26% -9% 29% 9% 16% -46% 34% -12% 14% N.A. # Description Audien Time per Delta ce .000 person Audience 1 William Hill 3.374 0.02.15 2 888.com 1.837 0.03.48 3 Sisal 1.097 0.13.33 4 Lottomatica 1.027 0.23.40 5 Betradar.com 873 0.10.39 6 paddypower.com 857 0.09.21 7 Gioco digitale 830 0.19.30 8 PLANET49 638 0.02.23 9 PokerStars.com 453 2.29.03 10 BetClic 360 0.06.55 11 Superenalotto.com 358 0.03.06 12 SNAI 252 1.48.30 13 StarVegas 227 0.09.46 14 Estrazionilotterie.it 223 0.03.59 15 ContareLeCarte.it 194 0.00.31 21% 38% -39% 9% 16% 326% -14% 61% 47% -36% 198% -31% N.A. N.A. N.A. Delta Time 9% -7% 74% 9% 21% -4% -66% 219% -32% -51% -22% 135% N.A. N.A. N.A. Source: Groupm Elaborations on Audiweb data – applications included Attached – Top Categories Music and News MUSIC 10,0 mio Unique Audience (+3% vs. Jun ‘12) 18 min time per user (+50% vs. Jun ‘12) # Audience .000 Time per person 1 VEVO 4.792 0.04.13 2 Leonardo Musica 2.740 0.04.14 3 Fanpage Spettacolo 2.014 0.08.28 4 rumblefish 1.056 0.01.16 5 Spotify 849 1.04.50 6 Virgilio Musica 504 0.03.44 7 CBS Interactive 450 0.02.14 8 Jango Music 411 0.02.28 9 AOL Music Websites 360 0.55.11 10 Airdave.it 327 0.01.29 11 rockol.it 326 0.01.42 12 Sony Music 304 0.01.30 13 Universal Music 248 0.01.21 14 Warner Music 235 0.01.31 15 Dailymotion Music 230 0.03.22 Description NEWS 21,3 mio Unique Audience (-5% vs Jun ‘12) 1 H 28 min time per user (+4% vs Jun ‘12) Delta Delta Time Audience -1% -6% N.A. N.A. N.A. -33% -8% 6% -45% -53% 27% -44% 80% 104% -13% -20% -9% N.A. N.A. N.A. 40% -1% 37% 63% -22% -49% -91% -51% -56% 267% # Description 1 La Repubblica 2 Corriere della Sera 3 Libero Notizie 4 Blogo.it 5 TGCOM24 6 Quotidiano.net 7 La Stampa.it 8 Citynews 9 Nanopress 10 Fanpage 11 Virgilio Local 12 Affari Italiani 13 ANSA 14 Liquida 15 Lettera43 Audienc Time per Delta e .000 person Audience 8.738 7.439 5.916 5.687 4.959 4.782 4.075 4.062 3.853 3.847 3.803 3.301 3.124 3.049 2.946 0.23.19 0.22.04 0.05.27 0.05.50 0.13.38 0.05.37 0.09.56 0.08.10 0.03.19 0.12.20 0.01.56 0.09.36 0.12.26 0.03.33 0.05.42 -4% -12% 12% -7% -4% -15% -4% 20% -10% 22% 22% N.A. -19% -15% 243% Delta Time -11% -2% -67% 13% -16% -1% -14% 48% -2% 174% -4% N.A. 7% -25% 84% Source: Groupm Elaborations on Audiweb data – applications included Attached – Top Categories Travel and eCommerce TRAVEL 17,2 mio Unique Audience (-8% vs Jun’ 12) 42 min time per user (+2% vs Jun’ 12) # Description Audience Time per Delta .000 person Audience E COMMERCE 19,3 mio Unique Audience (-4% vs jun ’12) 1 H 15 min time per user (+13% vs Jun ’12) Delta Time # Description Audience Time per Delta .000 person Audience Delta Time 11.557 0.12.10 -14% 9% 1 eBay 8.399 0.38.27 -4% 10% 2 TripAdvisor 4.943 0.07.48 35% 0% 2 Groupon 6.613 0.08.33 2% 20% 3 Booking.com 3.943 0.13.21 0% 7% 3 Subito.it 6.403 0.56.16 42% 40% 4 eDreams 3.563 0.04.42 33% -13% 4 Amazon 6.284 0.15.44 45% 61% 5 Trenitalia 3.516 0.07.29 -12% -4% 5 eBay Classifieds 4.095 0.15.09 1% 25% 6 Volagratis 1.764 0.08.19 -12% 3% 6 Trova Prezzi 3.713 0.03.40 25% 18% 7 Ryanair.com 1.739 0.17.35 -10% 17% 7 Kijiji 3.433 0.09.01 51% -17% 8 ViaMichelin 1.699 0.05.22 -28% -15% 8 Lidl 3.014 0.04.58 58% -2% 9 trivago 1.566 0.02.53 -1% -41% 9 Bakeca.it 2.515 0.07.00 6% -18% 10 Expedia 1.335 0.06.44 -32% 27% 10 Ciao. 2.434 0.06.36 N.A. N.A. 11 easyJet 1.173 0.07.24 6% 29% 11 Media World 2.288 0.07.07 0% 2% 12 Opodo 1.159 0.02.06 2% 31% 12 Vivastreet 2.178 0.04.38 9% -11% 13 Google Earth 1.052 0.31.03 -22% 9% 13 Pixmania 2.168 0.02.09 21% -38% 14 Telepass 1.044 0.07.09 12% 37% 15 Alitalia 1.015 0.11.02 -26% 27% 14 Privalia 15 IBS 2.002 1.942 0.16.53 0.07.19 10% 26% 3% 33% 1 Google Maps Source: Groupm Elaborations on Audiweb data – applications included Attached – Top Categories Finance and Family&Lifestyle FINANCE/INSURANCE 15,4 mio Unique Audience (-4% vs Jun ’12) 43 min time per user (-7% vs Jun ’12) # Description 1 Il Sole 24 ORE 2 Gruppo Intesa Sanpaolo 3 UniCredit Banca 4 Banco Posta 5 PayPal 6 Leonardo Economia 7 Yahoo! Finance Websites 8 SoldiOnline.it 9 Corriere Economia 10 ING Direct 11 La Repubblica Economia 12 CartaSi 13 Facile.it 14 Genertel 15 Direct Line FAMILY AND LIFESTYLES 17,0 mio Unique Audience (-4% vs Jun ’12) 40 min time per user (-1% vs Jun ’12) Audience Time per Delta Delta Time .000 person Audience Audience .000 Time per person 5.646 4.834 4.421 2.775 2.503 0.06.17 0.05.53 0.11.40 0.04.29 0.04.54 7% 31% -6% 12% -6% -14% 6% +35% 22% -13% 2.123 2.062 1.911 1.825 1.509 0.02.52 0.51.17 0.06.51 0.02.31 0.03.31 -9% -11% -23% -11% N.A. N.A. 0% -2% 9% 19% 0.02.01 0.04.09 N.A. N.A. 12 Style.it 1.503 1.482 -30% -22% 13 D - la Repubblica 1.450 0.06.41 -23% -16% Subito.it - Casa e 14 Persona 15 Disney Online 1.378 1.235 0.14.27 0.19.46 59% -16% 57% -29% # Description 3.765 2.678 2.687 2.103 0.09.16 0.27.05 0.20.49 0.09.39 -16% -8% -5% -17% -13% -14% 7% -3% 1 Pianetadonna.it 2.577 1.552 0.07.01 0.02.58 50% -36% 16% -21% 5 Leiweb 1.325 1.479 1.222 0.06.46 0.04.07 0.03.37 -10% 72% -33% -28% 15% -8% 1.150 1.072 967 1.173 850 1.351 0.17.39 0.02.43 0.06.47 0.05.23 0.02.16 0.04.26 -16% -39% -2% 41% 88% 35% 54% -33% -17% 5% -74% -11% 2 Donna Moderna 3 alfemminile.com 4 Leonardo Donne 6 Nanopress Donna 7 Gioco.it 8 DiLei 9 Blogo Donna 10 La Stampa Salute 11 Medical News Reporter Delta Delta Time Audience Source: Groupm Elaborations on Audiweb data – applications included Attached – Top Categories Automotive AUTOMOTIVE 9,3 mio Unique Audience (-3% vs Jun ’12) 36 min time per user (+39% vs Jun ’12) # Description 1 Subito.it - Veicoli 2 AutoScout24.it 3 Quattroruote 4 Motori.it 5 Fiat 6 Virgilio Auto e Moto 7 Trovit Cars 8 Volkswagen 9 Blogo Motori 10 mobile.international 11 Gazzetta Motori 12 La Repubblica Motori 13 Corriere Motori 14 Ford 15 Moto.it Audience .000 Time per person Delta Audience Delta Time 2.715 2.065 0.47.35 0.31.02 44% 22% 57% -8% 1.191 1.072 962 0.07.47 0.06.33 0.04.36 13% 173% 15% -7% 50% -23% 821 695 0.04.54 0.04.07 -12% -3% 24% 66% 674 647 635 628 580 0.04.34 0.07.44 0.07.53 0.03.39 0.03.27 -7% -7% 0% -8% -51% 51% 19% -18% 3% -2% 561 534 519 0.03.05 0.03.32 0.18.06 -11% 30% -43% 14% -25% 71% Source: Groupm Elaborations on Audiweb data – applications included Attached – Object Video AUDIWEB OBJECT VIDEO – Unduplicated Audience 5,7 mio Unique Audience (-5% vs Jun ‘12) 36 min time per user (+14% vs Jun ’12) # Description 1 La Repubblica 2 Corriere della Sera 3 Rai 4 SKY.it 5 La Gazzetta dello Sport 6 DeAbyDay 7 Libero Quotidiano 8 Il Sole 24 ORE 9 Quimamme TV Audience .000 2.386 2.065 1.417 494 925 879 176 79 7 Time per person 0.10.02 0.08.10 1.35.03 0.43.46 0.06.13 0.03.31 0.05.22 0.05.03 0.01.39 Delta Audience -10% -7% -28% 23% 0% 162% N.A. N.A. N.A. Delta Time 46% 16% 29% 170% 11% 28% N.A. N.A. N.A. Source: Groupm Elaborations on Audiweb data – Object Video 45