UNIVERSITÀ DEGLI STUDI DI PAVIA
FACOLTA DI LETTERE E FILOSOFIA, SCENZE POLITICHE, GIURISPRUDENZA, INGEGNERIA, ECONOMIA
CORSO DI LAUREA INTERFACOLTÀ IN
EDITORIA E COMUNICAZIONE MULTIMEDIALE
Anatomia della Web Tv: il caso
italiano di DeAbyDay
Tesi di Laurea di Federica Pauletich
Relatore: Chiar.mo Prof. Guido Bosticco
Correlatore: Chiar.mo Prof. Marco Dotti
Correlatore esterno: Dott.ssa Silvia Del Ciondolo
Web Tv: Scenario
Media
Convergence
Web 2.0
Netizen
Prosumer
Characterizing features:
• Editorial plan
• Television programming
• Editorial staff
• Production studio
• Narrative dimension
Web Tv
IpTV
Other “New Tv”
Web Tv in the World
The increase in demand for online video is
extended:
• In USA, premium long form like Hulu and
blip.tv
Fox, NBC, ABC,
Disney
Web Tv in the World
• Brand & Business Tv
Will it blend?
Easy to assemble - Ikea
• University and Campus Tv
• Lifecasting
• Micro-Informative Web Television
• Online Tv Guides
Web Tv made in Italy
Micro Web Tv
“la moltitudine dei canali online nati da cittadini video maker per caso e per
passione” (G.Colletti)
Web Tv made in Italy
Information
Denunciation
Micro Web Tv
Homesickness
Youth
Community
Tutorial
A tutorial is one method of transferring knowledge and may be used as a part of learning. More
interactive and specific than a book or a lecture; target of a tutorial is to provide by examples
and supply the information to complete a certain task.
Depending on the context a tutorial can take one of many forms, ranging from a set of
instructions to complete a task to an interactive problem solving session (usually in
academia).
http://en.wikipedia.org/wiki/Tutorial
DeAbyDay
DeAbyDay is the first italian "lifestyle instructional video
portal“, born in 2008 by the publisher DeAgostini
Casa & Fai da te
Hobby & Tempo libero
Genitori & Bambini
Salute & Benessere
Sport & Fitness
Ecologia & Ambiente
Cucina
Bellezza & Stile
Occasioni Speciali
DeAbyDay
The WebTv is organized into channels, each of
them with serial blocks of 5/6 videos.
+ textual content in-depth and blog
SEO (Search Engine Optimization)
Core target: 60% female 40% male
25-45 years
“Natale Ecosostenibile”
Natale Ecosostenibile