Web monitor Internet key numbers April 2013 April 2013: highlights Ad Aprile 2013 gli italiani online sono 14,3 milioni su base giornaliera e 28,9 milioni nel mese, con un contenuto incremento (+1%) rispetto all’omologo 2012. I target maggiormente in crescita sono i bambini e gli over 55 (2-11 y.o. +13%; 55-64 y.o. +9%; +65 y.o. +15%). La penetrazione raggiunge il 54% della popolazione, con un picco del 72% sui 35-44. il Tempo Speso cresce significativamente vs periodo omologo 2012 sia su base mensile (+12%) che nel giorno medio (+9%). Gli utenti 18-24 dedicano il maggior volume di tempo alla rete con 1 ora e 49 minuti, mentre i 55-64 (+17%) registrano l’incremento più alto. Dopo mesi di continua crescita in termini di utenti si registra una lieve flessione per i due top player ormai storici del Web: Google (-1%) e Facebook (-3%), riconducibile alla parallela crescita della fruizione via mobile degli stessi. Secondo quanto dichiarano gli stessi player crescono infatti esponenzialmente le ricerche su Google da Smartphone e Tablet e sono 10 mio gli utenti mensili di Facebook da Mobile (fonte Facebook). Registrano un forte incremento in termini di Time Spent i Portali (+19%) e l’Entertainment (+25%), dove risultano particolarmente positivi il Video (+41%), i Broadcaster (+19%) e la Musica (+55%). Molto bene anche le News (+28%). Performance positiva per l’eCommerce: oltre 20 milioni di users (+2%) e circa 1 ora e 20 minuti per utente (+16%). eBay con 9 milioni di visitatori mantiene la leadership. Tra i follower Subito.it (+55%) è leader dei siti di «annunci», seguito dalla sezione dedicata di eBay (classifieds +10%), Kijiji (+66%) e Bakeka (+28%). Amazon con 6,1 mio users si conferma tra i siti in maggior ascesa nel web italiano crescendo sia in termini di utenti (+59%) che di tempo speso (+48%). Tra gli indicizzatori di prezzi si distinguono Trova Prezzi (+30% audience; +21% tempo) e Ciao. (2,6 mio users). Si registra un contenuto calo per i leader in ambito couponing e offerte, con l’eccezione positiva di Privalia (+16% audience; +6% tempo). A partire da giugno 2012 all’interno del Web Monitor è disponibile anche un’analisi di Audiweb Object Video, l’estensione del sistema di rilevazione che consente di misurare la fruizione dei contenuti video presenti su internet (vedi metodologia pag. 33) . Agenda 1. Quanti sono i surfers? 2. Quanto tempo passano on line? 3. Target diversi, consumi diversi 4. Che cosa fanno i surfers in rete? April 2013 – Key numbers Time spent register a relevant growth Apr 2013 Var % vs Apr 2012 Active Internet Users .000 28.913 +1% Time per person (hh:mm) 21:54 +12% Apr 2013 Var % vs Apr 2012 Active Internet Users .000 14.330 +4% Time per person (hh:mm) 1:28 +9% MONTHLY Active Users % pen vs pop* Tot Individuals +2 54 2-11 40 12-17 58 18-24 71 25- 34 70 35-44 72 45-54 62 55-64 42 28,000 over 65 18 26,000 Adulti 25 - 54 56 24,000 Men 51 22,000 Women 68 Women 25-54 68 DAILY 32,000 20,000 18,000 Audience Trend .000 Apr 2013: 28.913 Dec 09 Jan 10 Feb 10 Mar 10 Apr 10 May 10 Jun 10 Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10 Jan 11 Feb 11 Mar 11 Apr 11 May 11 Jun 11 Jul 11 Ago 11 Set 11 Ott 11 Nov 11 Dic 11 Jan 12 Feb 12 Mar 12 Apr 12 Mag 12 Jun 12 Jul 12 Aug 12 Set 12 Ott 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 30,000 *Italian Pop. 2+ years (over +74 anni, are considered only if living with at least one person aged between 11-74 years). Source: Groupm elaborations on Audiweb data April 2013 – Web & App – Audience and Time spent Website and applications show a similar performance: Time is growing faster then audience Main Web Sites – apps excluded Audience .000 28,263 TOT WEBSITES (app excluded) 28,3 mio Unique Audience (+1% vs Apr ‘12) 19h 50 min time per user (+12% vs Apr ’12) 27,907 Apr 12 Main Applications Apr 13 Audience .000 23,497 APPLICATIONS 23,5 mio Unique Audience (+1% vs April ‘12) 3 h 8 min time per user (+8% vs April ’12) 23,258 Apr 12 5 Apr 13 Source: Groupm elaborations on Audiweb data April 2013- Audience and time spent per day type and day part During the weekend less users are online; internet prime time confirms all day long Average Day Time per Person h:min Average Day Active Audience .000 Day Type Day Part 1:29 1:26 0:29 10,000 0:28 8,000 0:33 0:31 0:36 0:31 0:27 15.176 12.542 6,000 0:18 4,000 2,000 0 mon - fri 6 sat-sun 06:00 - 09:00 09:00 - 12:00 12:00 - 15:00 15:00 - 18:00 18:00 - 21:00 21:00 - 00:00 00:00 - 03:00 03:00 - 06:00 Source: Groupm elaborations on Audiweb data April 2013 –Internet Audience Composition Women online are increasing; almost 60% of web pop. Is made of 25-54 y.o. Sex % Composition Age % Composition over 65 Silver Surfer 5% Female +1% vs. ‘12 Male -1% vs. ‘12 2-11 Kids 7% 12-17 Teen 7% 55-64 Senior 11% 18-24 Post Teen 11% 48% 52% 45-54 Mature adult 19% 35-44 Adult 24% 25-34 Young Adult 17% Source: Groupm elaborations on Audiweb data April 2013 – Unique Users by target Kids and over 65 y.o. register the best performance Average: +1% Kids: 2-11 Teen: 12-17 Post Teen: 18-24 Young adult 25-34 • 2,113 mio UU • +13% vs Apr ‘12 • stable vs Mar ‘13 • 1,971 mio UU • -4% vs Apr ‘12 • +1% vs Mar ‘13 • 3,069 mio UU • -1% vs Apr ‘12 • -4% vs Mar ‘13 • 4,972 mio UU • -6% vs Apr‘12 • -5% vs Mar‘13 Adult 35-44 anni Mature Adult 45-54 anni Senior 55-64 anni Silver Surfer +65 • 6,871 mio UU • +5% vs Apr ‘12 • -1% vs Mar ‘13 • 5,338 mio UU • -5% vs Apr ‘12 • -3% vs Mar ‘13 • 3,092 mio UU • +9% vs Apr ‘12 • +2% vs Mar ‘13 • 1,487 mio UU • +15% vs Apr ’12 • +4% vs Mar ‘13 Source: Groupm elaborations on Audiweb data – applications included April 2013 – Time spent by target on daily average Time spent register a relevant growth on all targets (a part from 12-17) h:mm Average: +9% Kids: 2-11 Teen: 12-17 Post Teen: 18-24 Young Adult 25-34 • 0:48 • +7% vs Apr ’12 • -4% vs Mar ‘13 • 1:10 • -4% vs Apr‘12 • +1% vs Mar ‘13 • 1:49 • +7% vs Apr ‘12 • +1% vs Mar ‘13 • 1:38 • +11% vs Apr ‘12 • -1% vs Mar ‘13 Adult 35-44 anni Mature Adult 45-54 anni Senior 55-64 anni Silver Surfer +65 • 1:29 • +9% vs Apr ‘12 • -2% vs Mar ‘13 • 1:28 • +11% vs Apr ‘12 • -1% vs Mar ‘13 • 1:22 • +17% vs Apr ‘12 • -2% vs Mar ‘13 • 1:05 • +8% vs Apr’12 • -1% vs Mar ‘13 Source: Groupm elaborations on Audiweb data – applications included April 2013 – Top 10 websites Top two website are register a small decrease in audience 10:48:00 AM Bubble size = Page Views Time per Person 9:36:00 AM 8:24:00 AM TOT WEBSITES (app excluded) 28,3 mio Unique Audience (+1% vs Apr ‘12) 19h 50 min time per user (+12% vs Apr ’12) Facebook 7:12:00 AM Audience increase 6:00:00 AM = 4:48:00 AM Audience stable Audience decrease 3:36:00 AM 2:24:00 AM Google 1:12:00 AM MSN/WindowsLive/Bing Libero YouTube Virgilio La Repubblica 12:00:00 AM Yahoo! Wikipedia Blogger Audience .000 5,000 10,000 15,000 20,000 25,000 30,000 Source: Groupm elaborations on Audiweb data – applications excluded April 2013 – Top 10 applications Windows Media Player is still leader by Audience, while Skype register the largest Time Spent 2:09:36 AM Bubble size = Page Views 1:55:12 AM Skype (App) 1:40:48 AM VLC media player (App) 1:26:24 AM Time per Person APPLICATIONS 23,5 mio Unique Audience (+1% vs April ‘12) 3 h 8 min time per user (+8% vs April ’12) 1:12:00 AM 12:57:36 AM TeamViewer (App) Windows Media Player (App) iTunes (App) 12:43:12 AM Windows Live Messenger (App) uTorrent (App) 12:28:48 AM RealPlayer (App) 12:14:24 AM Audience increase = Windows Live Photo Gallery (App) 12:00:00 AM Audience stable Audience decrease Dropbox (App) Audience .000 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 Source: Groupm elaborations on Audiweb data April 2013– Most visited categories Entertainment shows the best performance amang top categories ∆% vs april 2012 Audience .000 Subcategorie’s weight Average: +1% Search Engines/Portals & Communities 1% Telecom/Internet Services 1% Entertainment 2% Computers & Consumer Electronics 2% News & Information 1% Multi-category Commerce 2% Family & Lifestyles 3% Travel -3% Home & Fashion 3% Finance/Insurance/Investment 1% Government & Non-Profit 1% Education & Careers 12% Corporate Information stable apr 13 Automotive Search: Portals: Communities: 31% 40% 29% Video/Broadcaster/Music: 37% Games/Betting: 18% Sport: 10% Others: 35% Travel services/info: Holiday Planner: 65% 35% 18% apr 12 -5% Special Occasions 0 5,000 10,000 15,000 20,000 25,000 30,000 Source: Groupm elaborations on Audiweb data April 2013– Time spent on categories Entertainment shows the best performance on time spent also Time per Person h.min.sec 0:00:00 2:24:00 4:48:00 7:12:00 9:36:00 25% Telecom/Internet Services 19% Computers & Consumer Electronics 20% News & Information 28% Multi-category Commerce 16% Finance/Insurance/Investment 12% Home & Fashion 13% Travel 4% Family & Lifestyles 0% Government & Non-Profit 18% Automotive 23% Education & Careers Corporate Information Special Occasions Apr 13 9% Apr 12 8% 6% Source: Groupm elaborations on Audiweb data Mar 2012 Entertainment ∆% vs 0% Average: +12% Search Engines/Portals & Communities April 2013 – Portals The category confirms a growing trend on time spent 2:09:36 Time per Person Bubble size = Page Views PORTALS 25,0 mio Unique Audience (+2% vs Apr ‘12) 58 min time per user (+19% vs Apr ’12) 1:55:12 Google 1:40:48 1:26:24 Libero 1:12:00 0:57:36 Virgilio Tiscali MSN/WindowsLive/Bing 0:43:12 Audience increase Yahoo! = 0:28:48 AOL Media Network PaginaInizio.com 0:14:24 FastWeb.it Audience decrease Leonardo.it miniportale.it Kataweb tvzap Freeonline.it 0:00:00 -2,000 Audience stable Tuttogratis 3,000 Audience .000 Ask Search Network 8,000 13,000 18,000 23,000 28,000 33,000 * Il dato di Google risulta più elevato del totale categoria di appartenenza perchè si riferisce al totale brand e quindi comprende la sezione Search, che è esclusa dalla sub category General Interest Portals Source: Groupm Elaborations on Audiweb data – applications included April 2013 – Communities The category is stable; Google+ register a very good performance Time per Person Bubble size = Page Views 9:07:12 7:55:12 Facebook 6:43:12 COMMUNITIES 23,8 mio Unique Audience (-1% vs Apr ‘12) 7h 24 min time per user (-1% vs Apr’ 12) 5:31:12 4:19:12 Google+: +33% Linkedin: +24% 3:07:12 Audience increase Badoo = 1:55:12 ask.fm 0:43:12 Twitter.com ForumCommunity ForumFree Libero Community Virgilio Community LinkedIn Google+ Leonardo Community WordPress.com Tweetmeme 0 5,000 Tumblr Blogger 10,000 Audience stable Audience decrease Audience .000 15,000 20,000 25,000 April 2013 – Entertainment Times spent register a relevant growth 1:55:12 Bubble size = Page Views Time per Person ENTERTAINMENT 25,1 mio Unique Audience (+2% vs Apr ‘12) 5 h 41 min time per user (+25% vs Apr ‘12) 1:40:48 1:26:24 YouTube 1:12:00 SPIL Games Network 0:57:36 0:43:12 Vevo +9% Rai +15% iTunes 0:28:48 0:14:24 Fanpage Spettacolo VideoMediaset Rai Dailymotion La Repubblica TV Mediaset.it VEVO SKY.it Audience increase = MyMovies.it Leonardo Musica William Hill 0:00:00 Audience stable Audience decrease Audience .000 0 5,000 10,000 15,000 20,000 Source: Groupm Elaborations on Audiweb data – applications included April 2013- Video & Broadcaster Broadcaster and Video register a good increase in audience and time spent 1:40:48 1:26:24 BROADCASTER (Entertainment’s Subcategory) 12,7 mio Unique Audience (-4% vs Apr ’12) 17 min time per user (+19 vs Apr’12) Bubble size = Page Views Time per Person YouTube 1:12:00 VIDEO (Entertainment’s Subcategory) 20,8 mio Unique Audience (+1% vs Apr ’12) 1 h and 44 min time per user (+41% vs Apr ’12) 0:57:36 Rai: +15% CorriereTV: +15% 0:43:12 0:28:48 0:14:24 0:00:00 VideoMediaset Rai Staseraintv.com Rai TV Dailymotion ViTv SKY.it MyMovies.it Corriere TV Twww.tv Mediaset.it La Repubblica TV Audience increase = Audience stable Audience decrease Italia-film.Com ComingSoon TV Audience .000 -5,000 0 5,000 10,000 15,000 20,000 25,000 Source: Groupm Elaborations on Audiweb data – applications included April 2013 – Focus on online tv broadcaster Rai.TV confirms the best performance on audience and time spent 4,000 Audience .000 Time per person h:m:s 0:17:17 4,000 Audience .000 Time per person h:m:s 0:14:24 3,000 0:14:24 3,000 0:11:31 2,000 0:08:38 0:11:31 2,000 0:08:38 0:05:46 1,000 0 0:02:53 +33% Delta Audience +19% Delta Time 0:00:00 Audience .000 Time per person h:m:s 0:17:17 1,400 0:14:24 1,200 0:08:38 2,000 0:05:46 -6% Delta Audience +2% Delta Time Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr 12 12 12 12 12 12 12 12 12 13 13 13 13 18 +16% Delta Audience -8% Delta Time 0:02:53 0:00:00 Apr May Jun Jul Aug Sep Oct Nov Dic Jan Feb Mar Apr 12 12 12 12 12 12 12 12 12 13 13 13 13 0:11:31 3,000 0 0 Jul Aug Sep Oct Nov Dic Jan Feb Apr 12 12 12 12 12 12 13 13 13 4,000 1,000 0:05:46 1,000 Apr May Jun 12 12 12 5,000 0:17:17 1,000 Audience .000 Time per person h:m:s -21% Delta Audience -14% Delta Time 800 0:17:17 0:14:24 0:11:31 0:08:38 600 0:05:46 400 0:02:53 200 0:02:53 0:00:00 0 0:00:00 Apr May Jun Jul Aug Sep Oct Nov Dic Jan Feb Mar Apr 12 12 12 12 12 12 12 12 12 13 13 13 13 Source: Groupm Elaborations on Audiweb data – applications included April 2013 – Focus on online tv broadcaster Rai.TV confirms the best performance on audience and time spent Audience .000 3,500 Time per person h:m:s 3,000 0:17:17 4,000 Time per person h:m:s 0:14:24 0:17:17 0:14:24 3,000 2,500 0:11:31 2,000 0:08:38 1,500 0:11:31 2,000 0:08:38 0:05:46 1,000 0:05:46 1,000 0:02:53 +33% Delta Audience +19% Delta Time 500 0 0:00:00 0 Apr May Jun Jul Aug Sep Oct Nov Dic Jan Feb Mar Apr 12 12 12 12 12 12 12 12 12 13 13 13 13 5,000 Audience .000 Time per person h:m:s 4,000 0:17:17 1,400 0:14:24 1,200 0:08:38 2,000 1,000 0 0:05:46 -6% Delta Audience +2% Delta Time Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr 12 12 12 12 12 12 12 12 12 13 13 13 13 +16% Delta Audience -8% Delta Time 0:02:53 0:00:00 Apr May Jun Jul Aug Sep Oct Nov Dic Jan Feb Mar Apr 12 12 12 12 12 12 12 12 12 13 13 13 13 0:11:31 3,000 19 Audience .000 1,000 Audience .000 Time per person h:m:s -21% Delta Audience -14% Delta Time 800 0:17:17 0:14:24 0:11:31 0:08:38 600 0:05:46 400 0:02:53 200 0:02:53 0:00:00 0 0:00:00 Apr May Jun Jul Aug Sep Oct Nov Dic Jan Feb Mar Apr 12 12 12 12 12 12 12 12 12 13 13 13 13 Source: Groupm Elaborations on Audiweb data – applications included April 2013 – Sport The category registers a good increase in time spent 1:12:00 AM Time per Person Bubble size = Page Views 12:57:36 AM Diretta.it SPORT 12,4 mio Unique Audience (+1% vs Apr ‘12) 55 min time per user (+10% vs Apr ‘12) 12:43:12 AM Sportmediaset 12:28:48 AM TuttoSport La Gazzetta dello Sport Fantagazzetta.com Corriere dello Sport 12:14:24 AM Virgilio Sport SuperTennis Club Yahoo! Sports Websites Libero Sport La Repubblica Sport Calciomercato.it Cittaceleste.it 12:00:00 AM Blogo Sport Audience increase = Corriere Sport Audience stable Audience decrease Audience .000 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 Source: Groupm Elaborations on Audiweb data – applications included April 2013 - Betting Good increase in audience. William Hill is still leader 3:21:36 Time per Person PokerStars.com Audience increase = 2:24:00 Audience stable Audience decrease Bubble size = Page Views 2:52:48 BETTING 9,4 mio Unique Audience (+14% vs Apr ‘12) 1H e 3 min time per user (-7% vs Apr ‘12) 1:55:12 SNAI 888.com: +42% 1:26:24 0:57:36 Lottomatica Betradar.com 0:28:48 bwin BetClic Superenalotto.com Casino.com 0:00:00 Sisal 888.com PlayMillion.com StarVegas -1,000 0 paddypower.com William Hill PLANET49 1,000 2,000 3,000 4,000 5,000 6,000 Audience .000 Source: Groupm Elaborations on Audiweb data – applications included April 2013 - Music The category registers a strong increase in audience and time spent. Spotify is leader on time spent. 0:57:36 0:50:24 MUSIC 10,5 mio Unique Audience (+12% vs. Apr ‘12) 18 min time per user (+55% vs. Apr ‘12) Spotify 0:43:12 Audience in crescita = Audience stazionaria Audience in calo AOL Music Websites Bubble size = Page Views Time per Person 0:36:00 0:28:48 Leonardo Musica: +105% 0:21:36 0:14:24 Fanpage Spettacolo SoundCloud 0:07:12 Virgilio Musica VEVO CBS Interactive Music Group 0:00:00 Universal Music Group Network Sony Music Entertainment Sing Ring -1,000 0 Leonardo Musica Jango Music Network Airdave.it The Ex Girlfriends 1,000 rumblefish on YouTube 2,000 3,000 4,000 5,000 6,000 Audience .000 Source: Groupm Elaborations on Audiweb data – applications included *Rumblefish servizio che consente di inserire una colonna sonora ai video di YouTube April 2013 – News Good performance on Time spent. Most top player show a positive sign 0:36:00 Bubble size = Page Views Time per Person La Repubblica 0:28:48 NEWS 22,7 mio Unique Audience (+1% vs Apr ‘12) 1 H 37 min time per user (+28% vs Apr ‘12) Corriere della Sera 0:21:36 Il Fatto Quotidiano ANSA TGCOM24 0:14:24 Libero Notizie Fanpage La Stampa.it Citynews Il Messaggero Quotidiano.net 0:07:12 Blogo.it Liquida Audience in crescita Nanopress = Virgilio Local 0:00:00 0 2,000 4,000 6,000 8,000 10,000 Audience stazionaria Audience in calo 12,000 Audience .000 Source: Groupm Elaborations on Audiweb data – applications included April 2013 – Focus on News Online All players register a good performance. La Stampa confirms the most relavent increase on audience Monthly Audience: 10,0 mio Daily Audience: 1,5 mio Audience .000 11,000 10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 Time per person h:m:s Monthly Audience: 9,1 mio Daily Audience: 1,2 mio 0:50:24 0:43:12 0:36:00 0:28:48 0:21:36 +10% Delta Audience +6% Delta Time 0:14:24 0:07:12 0:00:00 Apr May Jun 12 12 12 Jul Aug Sep Oct Nov Dic 12 12 12 12 12 12 Audience .000 11,000 10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 Jan Feb Mar Apr 13 13 13 13 Audience .000 Time per person h:m:s 0:50:24 0:43:12 0:36:00 0:28:48 0:21:36 -1% Delta Audience +8% Delta Time 0:14:24 0:07:12 0:00:00 Apr May Jun 12 12 12 Jul Aug Sep Oct Nov Dic 12 12 12 12 12 12 Jan Feb Mar Apr 13 13 13 13 Monthly Audience: 5,5 mio Daily Audience: 438 mila Monthly Audience: 6,1 mio Daily Audience: 681 mila 7,000 Time per person h:m:s Audience .000 Time per person h:m:s 0:23:02 7,000 6,000 0:20:10 6,000 0:20:10 5,000 0:17:17 5,000 0:17:17 0:14:24 4,000 0:11:31 3,000 0:08:38 2,000 +8% Delta Audience +24% Delta Time 1,000 0 Apr May Jun 12 12 12 24 Jul Aug Sep Oct Nov Dic 12 12 12 12 12 12 Jan Feb Mar Apr 13 13 13 13 0:14:24 4,000 0:11:31 3,000 0:05:46 2,000 0:02:53 1,000 0:00:00 0 0:23:02 0:08:38 +26% Delta Audience +41% Delta Time 0:05:46 0:02:53 0:00:00 Apr May Jun 12 12 12 Jul Aug Sep Oct Nov Dic 12 12 12 12 11 12 Jan Feb Mar Apr 13 13 13 13 Source: Groupm Elaborations on Audiweb data – applications included April 2013 - Travel Travel area is stable. Tripadvisor register a good growth 0:36:00 TRAVEL 17,8 mio Unique Audience (-3% vs Apr’ 12) 41 min time per user (+4% vs Apr’ 12) Google Earth 0:28:48 Bubble size = Page Views Time per Person 0:21:36 TripAdvisor: +33% eDreams: +8% Ryanair.com Priceline Network 0:14:24 Alitalia Google Maps Trenitalia easyJet Telepass 0:07:12 Volagratis Expedia eDreams TripAdvisor trivago ViaMichelin Opodo Audience in crescita = 0:00:00 Audience stazionaria Audience in calo Audience .000 -2,000 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 Source: Groupm Elaborations on Audiweb data – applications included April 2013 e-Commerce Audience is stable, while Time is growing. 1:12:00 Bubble size = Page Views Time per Person 1:04:48 Subito.it 0:57:36 0:50:24 eBay E COMMERCE 0:43:12 20,3 mio Unique Audience (+2% vs Apr ’12) 1 H 25 min time per user (+16% vs Apr ’12) 0:36:00 0:28:48 Audience in crescita Privalia 0:21:36 = eBay Classifieds 0:14:24 Audience stazionaria Audience in calo Amazon Groupalia Bakeca.it Groupon Media World IBS 0:07:12 Vivastreet 0:00:00 Kijiji Lidl Ciao. Trova Prezzi Audience .000 0 2,000 4,000 6,000 8,000 10,000 12,000 Source: Groupm Elaborations on Audiweb data – applications included April 2013 - Finance/Insurance Audience is stabel, but Time Spent is increasing FINANCE/INSURANCE Time per Person 0:53:17 16,2 mio Unique Audience (+1% vs Apr ’12) 51 min time per user (+12% vs Apr ’12) 0:38:53 Gruppo Intesa Sanpaolo Banca Monte dei Paschi di Siena Audience in crescita = 0:31:41 UniCredit Banca SoldiOnline +39% Audience stazionaria Bubble size = Page Views 0:46:05 Audience in calo 0:24:29 ING Direct 0:17:17 Il Sole 24 ORE Banco Posta CartaSi 0:10:05 Yahoo! Finance Websites Facile.it Genertel 0:02:53 La Repubblica Economia Leonardo Economia PayPal SoldiOnline.it Corriere Economia Audience .000 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 Source: Groupm Elaborations on Audiweb data – applications included April 2013 - Family and Lifestyles Pianetadonna is still leader, followed by Donna Moderna 0:57:36 Gioco.it 0:50:24 Bubble size = Page Views FAMILY AND LIFESTYLES 17,9 mio Unique Audience (+3% vs Apr ’12) 40 min time per user (stable vs Apr ’12) Time per Person 0:43:12 0:36:00 Audience in crescita Nanopress Donna: +5% Blogo Donna: +10% 0:28:48 = Audience stazionaria Audience in calo 0:21:36 Subito.it - Casa e Persona 0:14:24 alfemminile.com D - la Repubblica 0:07:12 Style.it DiLei Leiweb Pianetadonna.it Leonardo Donne Medical News Reporter ELLE Network 0:00:00 La Stampa Salute Blogo Donna Donna Moderna Nanopress Donna Audience .000 0 1,000 2,000 3,000 4,000 5,000 6,000 Source: Groupm Elaborations on Audiweb data – applications included 7,000 April 2013 - Automotive Automotive category register a relevant growth, especially on Time Spent 0:57:36 AUTOMOTIVE 0:50:24 10,8 mio Unique Audience (+18% vs Apr ’12) 38 min time per user (+23% vs Apr ’12) Subito.it - Veicoli 0:43:12 Bubble size = Page Views Time per Person 0:36:00 Quattroruote: +24% 0:28:48 AutoScout24.it 0:21:36 Moto.it 0:14:24 Automobile.it Blogo Motori Virgilio Auto e Moto 0:07:12 Quattroruote Audience in crescita Trovit Cars = Gazzetta Motori Fiat Motori.it Citroen Volkswagen La Repubblica Motori Leonardo Auto e Moto 0:00:00 Audience stazionaria Audience in calo Audience .000 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 Source: Groupm Elaborations on Audiweb data – applications included April 2013 – Audiweb Object Video Audiweb lauched a new measurement, dedicated to video streaming consumption, among considered websites 2:09 Audience increase = 1:55 Rai Audience stable Audience decrease 1:40 AUDIWEB OBJECT VIDEO – Unduplicated Audience 6,4 mio Unique Audience (+7% vs Apr ‘12) 51 min time per user (+78% vs Apr ’12) 1:26 Bubble size = Stream Views Time per Person 1:12 0:57 0:43 SKY.it 0:28 Quimamme TV Libero Quotidiano 0:14 Il Sole 24 ORE La Repubblica La Gazzetta dello Sport Corriere della Sera DeAbyDay 0:00 Audience .000 -500 0 500 1,000 1,500 2,000 2,500 3,000 3,500 Source: Groupm elaborations on Audiweb data – applications excluded Mobile Browsing 31 La navigazione mobile Il trend positivo continua, quasi la meta dell’utenza mobile lo utilizza per navigare • 12,9 mio di utenti navigano da mobile, pari al 49% del totale • Nel 94% dei casi hanno uno smartphone 12.2 Mobile Browsing H1 2012 - Mio di adulti Base: pop mobile = 26.2 mio H2 2012 - Mio di adulti Base: pop mobile = 26.2 mio 7.3 7.5 12.9 8.9 7.9 +63% vs. Q3 ‘11 +77% vs. Q1 ‘11 Q1 2011 Q2 2011 Q3 2011 Q4 2011 H1 2012 H2 2012 Fonte: Elaborazioni GroupM su dati Mobile Next H2 2012 32 Il profilo del mobile browser Studente o lavoratore under 35, con un livello di istruzione medio alto Mobile Browsing % comp; Base: 12,9 mio 58.2 Maschio Femmina DA 15 A 19 ANNI DA 20 A 24 ANNI DA 25 A 34 ANNI DA 35 A 44 ANNI DA 45 A 54 ANNI 55 ANNI O PIU' Media inferiore o meno Media superiore Laurea/Post-laurea Imprenditore/Dirigent… Lavoratore in proprio… Impiegato/Insegnante Altro lavoratore… Studente Pensionato Casalinga In cerca di occupazione Index vs tot mobile pop 104 41.8 95 13.4 12.5 106 106 110 28.7 25.6 13.6 6.2 98 91 75 8.6 83 56.6 101 104 34.8 11.7 5.8 101 104 102 38.9 8.5 99 20.2 2.5 3.7 8.8 110 69 70 99 Fonte: Elaborazioni GroupM su Dati Mobile Next H2 2012 33 Allegati - Audiweb Object Video: metodologia - Schede categorie Audiweb Object Video – una novità • Il 17 luglio 2012 Audiweb annuncia la pubblicazione dei primi dati relativi alla fruizione dei Video Online • La rilevazione dei video è il primo step di un progetto che prevede vengano misurati anche altri Object di natura diversa dai video (applicazioni, widget, etc) non misurabili con le classiche metriche di Audience e Pagine Viste • Il nuovo dato sulla fruizione dei video è disponibile in Aw View, dove in una ‘finestra’ dedicata (sezione Video, separata dalla sezione Internet) sono già presenti le nuove metriche, relative alla fruizione di contenuti Video: • Unique Audience Stream Views Time spent (contatti netti) (contatti lordi) (tempo speso) I dati sono relativi ai mesi del 2012 finora pubblicati (gen-dec) e si riferiscono ad un numero limitato di editori/siti: SITI • EDITORI La Repubblica TV Gruppo Editoriale L'Espresso De Agostini by Day e Sky Il Sole 24 ore Rai Tv Rai Corriere della Sera, Gazzetta dello Sport e Lei Web RCS La rilevazione infatti è legata all’inserimento ‘volontario’ di un tag speciale all’interno dei player video, che permette al meter di leggere le metriche di fruizione; al momento hanno aderito solo 7 editori, ma il numero è auspicabilmente destinato a crescere Audiweb Object Video - warning • Audiweb comunica in modo corretto il nuovo dato disponibile: • Tuttavia una tabella come la seguente, pubblicata senza il dettaglio del testo, potrebbe dare adito ad equivoci: il dato definito come All Media è infatti solo il totale parziale, ovvero l’audience netta dei (pochi) siti misurati Solo 7 siti Attached – Top 10 Websites and top 10 Applications Top 10 Websites Top 10 Applications TOT WEBSITES (app excluded) 28,3 mio Unique Audience (+1% vs Apr ‘12) 19h 50 min time per user (+12% vs Apr ’12) # Description APPLICATIONS 23,5 mio Unique Audience (+1% vs April ‘12) 3 h 8 min time per user (+8% vs April ’12) Delta Audienc Time per Audienc e .000 person e Delta Time # Description 1 Google 26.100 1.53.43 -1% 14% 1 Windows Media Player (App) 2 Facebook 21.779 7.13.29 -3% -2% 3 YouTube 19.216 1.20.01 2% 27% 4 Wikipedia 14.323 0.16.01 6% 30% 5 Virgilio 14.228 0.51.45 -8% 21% 6 Yahoo! 13.759 0.31.10 -3% 15% 2 Skype (App) 3 Windows Live Messenger (App) 4 VLC media player (App) 5 iTunes (App) 6 uTorrent (App) 7 Libero 13.681 1.25.12 4% 19% 8 Blogger 10.615 0.12.44 -10% 27% 9 MSN/WindowsLive/Bing 10.114 0.43.33 -15% 12% 9.579 0.29.58 10% 6% 10 La Repubblica applications excluded Windows Live Photo Gallery 7 (App) 8 RealPlayer (App) 9 TeamViewer (App) 10 Dropbox (App) Audie Time per Delta nce person Audience .000 Delta Time 11.268 0.51.58 -3% 6% 9.591 1.44.51 12% 5.586 0.24.11 -35% 5.225 1.38.59 -3% 3.765 0.35.12 -12% 3.447 0.32.48 17% 23% -43% 14% -13% 26% 3.311 0.17.42 40% 1.574 0.10.28 41% 1.510 0.46.14 30% 1.459 0.01.13 98% -3% -80% 4% 26% Applications only Source: Groupm Elaborations on Audiweb Attached – Top Categories Portals and Communities PORTALS 25,0 mio Unique Audience (+2% vs Apr ‘12) 58 min time per user (+19% vs Apr ’12) # Description COMMUNITIES 23,8 mio Unique Audience (-1% vs Apr ‘12) 7h 24 min time per user (-1% vs Apr’ 12) Audien Time per Delta ce .000 person Audience Delta Time 1 Google 26.141 1.55.14 -1% 14% 2 MSN/WindowsLive/Bing 14.524 0.46.50 -10% -18% 3 Virgilio 14.339 0.51.37 -8% 4 Yahoo! 13.801 0.32.39 -3% 5 Libero 13.700 1.25.11 6 Leonardo.it 9.507 0.10.45 7 Ask Search Network 7.072 8 Tiscali 3.586 9 Tuttogratis # Description Audien Time per Delta ce .000 person Audience Delta Time 1 Facebook 21.802 7.13.37 -3% -2% 2 Blogger 10.615 0.12.44 -10% 27% 21% 3 WordPress.com 4.896 0.04.35 -10% -2% 13% 4 ForumFree 3.903 0.10.13 N.A. N.A. 4% 19% 5 Virgilio Community 3.832 0.04.52 -40% -13% -6% 12% 6 Google+ 3.571 0.03.44 33% 5% 0.05.46 7% 149% 7 LinkedIn 3.545 0.11.46 24% 35% 0.44.37 -9% 18% 8 Libero Community 3.304 0.07.15 -30% -76% 2.018 0.03.14 -18% 36% 9 ForumCommunity 3.268 0.09.56 N.A. N.A. 10 FastWeb.it 1.925 0.20.03 16% -4% 10 Twitter.com 3.108 0.19.59 -15% 36% 11 AOL Media Network 1.391 0.21.10 -19% 4% 11 Leonardo Community 2.505 0.14.44 1% 39% 12 Kataweb tvzap 1.230 0.07.09 -28% 16% 12 Tweetmeme 1.868 0.01.22 N.A. N.A. 13 PaginaInizio.com 1.037 0.20.22 10% -1% 13 ask.fm 1.595 1.39.46 N.A. N.A. 14 Freeonline.it 387 0.06.21 -8% 323% 14 Tumblr 1.494 0.18.55 42% 50% 15 miniportale.it 345 0.12.20 -51% 151% 15 Badoo 1.422 2.00.44 -39% 120% Source: Groupm Elaborations on Audiweb data – applications included *Google+ lanciato a luglio 2011 Attached – Top Categories Entertainment; Video&Broadcaster VIDEO (Entertainment’s subcategory) 20,8 mio Unique Audience (+1% vs Apr ’12) 1 h and 44 min time per user (+41% vs Apr ’12) ENTERTAINMENT 25,1 mio Unique Audience (+2% vs Apr ‘12) 5 h 41 min time per user (+25% vs Apr ‘12) # Description Audien Time per Delta ce .000 person Audience # 1 YouTube 2 VideoMediaset 3 MyMovies.it 4 Rai TV 5 Dailymotion 6 ComingSoon TV 7 Twww.tv 8 ViTv 9 Italia-film.Com 10 CasaCinema.eu 11 Ivid 12 Rojadirecta 13 Now Video 14 IMDb - Internet Movie 15 Leonardo Cinema Delta Time 1 YouTube 19.216 1.20.01 2% 27% 2 VEVO 4.910 0.06.53 9% 45% 3 Rai 4.866 0.11.39 15% 23% 4 William Hill 4.651 0.02.14 151% -20% 5 iTunes 3.931 0.34.04 -12% -12% 6 La Gazzetta dello Sport 3.670 0.22.28 -10% 12% 7 SKY.it 3.452 0.10.26 -6% -2% 8 VideoMediaset 3.169 0.11.03 -16% -8% 9 MyMovies.it 2.965 0.05.42 -7% 2% 10 Leonardo Musica 2.955 0.04.56 105% 37% 11 SPIL Games Network 2.547 0.57.36 -3% -25% 12 Mediaset.it 2.369 0.04.24 -23% -9% 13 La Repubblica TV 2.336 0.07.21 -6% 40% 14 Dailymotion 2.258 0.08.21 14% -63% Audience Time per Delta .000 person Audience Description 19.216 3.169 2.965 2.771 2.258 1.922 1.904 1.425 1.248 1.156 949 944 921 823 795 1.20.01 0.11.03 0.05.42 0.10.55 0.08.21 0.04.07 0.04.17 0.04.33 0.04.33 0.14.02 0.05.57 0.15.51 0.13.56 0.04.03 0.04.04 Delta Time 2% -16% -7% 33% 14% -1% 122% N.A. 0% N.A. -10% -6% N.A. -4% -25% 27% -8% 2% 19% -63% 0% 17% N.A. -11% N.A. 65% -11% N.A. 37% 39% BROADCASTER (Entertainment’s subcategory) 12,7 mio Unique Audience (-4% vs Apr ’12) 17 min time per user (+19 vs Apr’12) # Description 1 Rai 2 SKY.it 3 Mediaset.it 4 La Repubblica TV 5 Corriere TV 6 Staseraintv.com 7 Mediaset Premium 8 MTV.it 9 Radio Deejay 10 Il Fatto Quotidiano 11 Gazzetta TV 12 LA7 13 Livestream 14 Yahoo! 15 Radio TV 105 TV Audience .000 Time per person Delta Audience 4.866 3.452 2.369 2.336 1.811 1.335 1.050 1.032 855 839 787 780 693 683 511 0.11.39 0.10.26 0.04.24 0.07.21 0.05.24 0.10.39 0.10.29 0.08.21 0.08.14 0.04.04 0.03.28 0.08.31 0.03.18 0.03.07 0.08.52 15% -6% -23% -6% 15% 57% -53% 11% 18% N.A. -12% -21% 30% 7% -28% Delta Time 23% -2% -9% 40% 31% 29% 148% 16% 1% N.A. -8% -14% -15% 13% 32% Source: Groupm Elaborations on Audiweb data – applications included Attached – Top Categories Sport and Betting BETTING 9,1 mio Unique Audience (+6% vs Mar ‘12) 1H e 8 min time per user (+6% vs Mar ‘12) SPORT 12,4 mio Unique Audience (+1% vs Apr ‘12) 55 min time per user (+10% vs Apr ‘12) # Description Audien Time per Delta ce .000 person Audience Delta Time # Description Audien Time per Delta ce .000 person Audience Delta Time 1 La Gazzetta dello Sport 4.205 0.22.28 -10% 12% 1 William Hill 3.377 0.02.16 49% 6% 2 Diretta.it 2.509 0.57.14 37% 63% 2 Sisal 1.726 0.17.37 -12% 39% 3 La Repubblica Sport 1.954 0.06.14 -24% -20% 3 888.com 1.364 0.02.54 3% 6% 4 Yahoo! Sports Websites 1.634 0.10.30 -29% 12% 4 Lottomatica 1.361 0.25.44 -30% 22% 5 Sportmediaset 1.543 0.36.56 2% 1% 5 paddypower.com 1.099 0.12.11 N.A. N.A. 6 Corriere dello Sport 1.504 0.18.53 -25% 36% 6 PLANET49 861 0.02.47 141% 3381% 7 Corriere Sport 1.459 0.04.01 -37% 14% 7 bwin 828 0.16.17 33% 12% 8 Cittaceleste.it 1.331 0.03.49 N.A. N.A. 8 Betradar.com 624 0.21.45 17% 41% 9 Libero Sport 1.295 0.06.08 N.A. N.A. 9 PokerStars.com 577 4.23.33 70% 38% 10 Superenalotto.com 556 0.03.30 227% -49% 11 BetClic 468 0.11.49 -45% 104% 10 TuttoSport 1.242 0.28.28 -37% 8% 11 Virgilio Sport 1.052 0.08.48 -36% -36% 12 Blogo Sport 1.027 0.03.20 43% 79% 12 PlayMillion.com 436 0.00.55 44% 81% 933 0.21.04 16% -5% 13 Gioco digitale 416 0.17.14 -58% 25% 14 SNAI 401 1.36.22 -19% 36% 15 AspireGlobal 401 0.01.51 N.A. N.A. 13 Fantagazzetta.com 14 Calciomercato.it 879 0.04.29 3% 1% 15 SuperTennis Club 854 0.04.18 N.A. N.A. Source: Groupm Elaborations on Audiweb data – applications included Attached – Top Categories Music and News MUSIC 10,5 mio Unique Audience (+12% vs. Apr ‘12) 18 min time per user (+55% vs. Apr ‘12) # NEWS 22,7 mio Unique Audience (+1% vs Apr ‘12) 1 H 37 min time per user (+28% vs Apr ‘12) Audience .000 Time per person 1 VEVO 4.910 0.06.53 9% 45% 2 Leonardo Musica 2.955 0.04.56 105% 37% 3 Fanpage Spettacolo 2.123 0.10.11 N.A. N.A. 4 Rumblefish 1.292 0.01.52 N.A. N.A. 5 Virgilio Musica 788 0.03.01 -26% -7% 6 Spotify 624 0.49.25 N.A. N.A. 7 AOL Music Websites 577 0.43.01 -9% -5% 8 The Ex Girlfriends 530 0.00.51 N.A. N.A. 9 Airdave.it 440 0.01.54 -41% 8% 10 Jango Music 402 0.02.06 19% -10% 11 CBS Interactive 384 0.03.28 -14% 16% 12 Sony Music 350 0.01.12 27% -73% 13 SoundCloud 328 0.04.38 -15% 23% 14 Universal Music 282 0.01.25 61% -59% 15 Sing Ring 252 0.01.26 N.A. N.A. Description Delta Delta Time Audience # Description 1 La Repubblica 2 Corriere della Sera 3 Libero Notizie 4 Blogo.it 5 TGCOM24 6 Quotidiano.net 7 La Stampa.it 8 Virgilio Local 9 Liquida 10 Nanopress 11 ANSA 12 Citynews 13 Fanpage 14 Il Fatto Quotidiano 15 Il Messaggero Audienc Time per Delta e .000 person Audience 9.579 8.176 6.502 5.971 5.532 4.952 4.759 4.579 3.981 3.928 3.817 3.607 3.449 3.174 3.073 0.29.58 0.25.12 0.13.21 0.05.02 0.16.58 0.06.22 0.11.20 0.02.06 0.04.31 0.03.18 0.16.13 0.07.55 0.12.30 0.15.19 0.09.01 10% -1% 16% 5% 8% -8% 26% 32% 14% -2% 3% 17% 50% 87% 58% Delta Time 6% 8% -14% 5% 24% 24% -1% 24% 2% -6% 15% 29% 148% -13% 26% Source: Groupm Elaborations on Audiweb data – applications included Attached – Top Categories Travel and eCommerce TRAVEL 17,8 mio Unique Audience (-3% vs Apr’ 12) 41 min time per user (+4% vs Apr’ 12) # Description Audience Time per Delta .000 person Audience E COMMERCE 20,3 mio Unique Audience (+2% vs Apr ’12) 1 H 25 min time per user (+16% vs Apr ’12) Delta Time # Description Audience Time per Delta .000 person Audience Delta Time 12.188 0.12.45 -13% -3% 1 eBay 9.042 0.44.53 -2% 8% 2 TripAdvisor 4.437 0.07.27 33% 20% 2 Subito.it 7.455 0.59.22 55% 58% 3 Trenitalia 3.745 0.08.52 -5% 20% 3 Groupon 6.450 0.09.04 -6% 27% 4 Priceline Network 3.531 0.13.28 0% 23% 4 Amazon 6.127 0.14.18 59% 48% 5 eDreams 2.534 0.07.06 8% 19% 5 eBay Classifieds 4.568 0.16.42 10% 1% 6 ViaMichelin 1.923 0.05.53 -7% -4% 6 Trova Prezzi 3.792 0.03.35 30% 21% 7 Ryanair.com 1.857 0.17.58 -2% 5% 7 Kijiji 3.772 0.11.18 66% 22% 8 Volagratis 1.747 0.07.49 -9% 10% 8 Lidl 2.903 0.07.17 85% 10% 9 Opodo 1.367 0.02.59 74% 10% 9 Bakeca.it 2.753 0.08.17 28% -7% 10 Expedia 1.320 0.06.41 -26% -4% 10 Ciao. 2.622 0.05.11 N.A. N.A. 11 trivago 1.271 0.06.05 26% 17% 11 Privalia 2.164 0.18.27 16% 6% 12 easyJet 1.243 0.08.13 2% 11% 12 Media World 2.048 0.06.51 5% -1% 13 Google Earth 1.233 0.27.54 -7% 5% 13 Vivastreet 2.046 0.04.45 6% -18% 14 Telepass 1.152 0.08.19 10% 35% 973 0.11.38 -17% 4% 14 IBS 15 Groupalia 2.042 2.014 0.05.13 0.08.24 25% -24% 29% -16% 1 Google Maps 15 Alitalia Source: Groupm Elaborations on Audiweb data – applications included Attached – Top Categories Finance and Family&Lifestyle FINANCE/INSURANCE 16,2 mio Unique Audience (+1% vs Apr ’12) 51 min time per user (+12% vs Apr ’12) # Description 1 Il Sole 24 ORE 2 Gruppo Intesa Sanpaolo 3 UniCredit Banca 4 PayPal 5 Banco Posta 6 Leonardo Economia 7 SoldiOnline.it 8 Yahoo! Finance Websites 9 ING Direct 10 La Repubblica Economia 11 Genertel 12 CartaSi 13 Corriere Economia Banca Monte dei Paschi di 14 Siena 15 Facile.it FAMILY AND LIFESTYLES 17,9 mio Unique Audience (+3% vs Apr ’12) 40 min time per user (stable vs Apr ’12) Audience Time per Delta Delta Time .000 person Audience Audience .000 Time per person 6.048 4.413 4.392 2.549 2.489 0.07.22 0.06.05 0.06.57 0.05.19 0.04.53 22% 25% 10% -4% -24% 39% -4% -30% -40% 10% 2.353 2.136 1.944 1.828 0.03.16 0.50.58 0.05.36 0.02.44 5% -2% N.A. 10% -14% -12% N.A. 11% 10 Persona 1.707 0.13.10 59% 31% 11 La Stampa Salute 12 Style.it 1.593 1.590 0.03.37 0.04.20 N.A. -21% N.A. -20% 13 ELLE Network 1.557 0.03.40 108% 83% 14 D - la Repubblica 1.430 1.411 0.05.37 0.02.26 -16% N.A. -8% N.A. # Description 3.947 2.774 2.584 2.453 0.14.04 0.32.27 0.27.28 0.07.03 -4% 2% -18% 4% 56% 23% 57% -9% 1 Pianetadonna.it 2.375 1.884 0.10.56 0.03.48 -9% -14% 12% 46% 5 Leonardo Donne 1.622 1.324 1.266 0.04.54 0.04.57 0.17.37 39% 2% -8% -13% -51% 17% 1.081 955 954 951 0.03.24 0.03.07 0.08.27 0.02.55 -32% 85% -1% -48% -6% -63% 3% -38% 938 926 0.32.51 0.05.18 10% -11% 2% -2% 2 Donna Moderna 3 alfemminile.com 4 Leiweb 6 Nanopress Donna 7 Gioco.it 8 DiLei 9 Blogo Donna Delta Delta Time Audience Subito.it - Casa e 15 Medical News Reporter Source: Groupm Elaborations on Audiweb data – applications included Attached – Top Categories Automotive AUTOMOTIVE 10,8 mio Unique Audience (+18% vs Apr ’12) 38 min time per user (+23% vs Apr ’12) # Description 1 Subito.it - Veicoli 2 AutoScout24.it 3 Quattroruote 4 Fiat 5 mobile.international 6 Motori.it 7 Trovit Cars 8 La Repubblica Motori 9 Virgilio Auto e Moto 10 Leonardo Auto e Moto 11 Blogo Motori 12 Volkswagen 13 Gazzetta Motori 14 Moto.it 15 Citroen Audience .000 Time per person Delta Audience Delta Time 3.475 3.090 0.46.29 0.25.49 64% 74% 57% -27% 1.354 1.155 1.011 0.07.22 0.04.33 0.08.04 24% 93% 52% -32% -49% -10% 931 850 0.04.17 0.03.41 106% 10% 18% -38% 802 772 745 694 680 0.04.12 0.05.56 0.02.23 0.06.04 0.04.22 -2% -15% 16% -23% 59% 12% 41% -13% 1% -32% 653 638 634 0.03.21 0.16.56 0.03.02 -13% 3% 61% -5% 6% -23% Source: Groupm Elaborations on Audiweb data – applications included Attached – Object Video AUDIWEB OBJECT VIDEO – Unduplicated Audience 6,4 mio Unique Audience (+7% vs Apr ‘12) 51 min time per user (+78% vs Apr ’12) # Description Audience .000 1 La Repubblica 2.782 2 Corriere della Sera 2.438 3 Rai 1.863 4 SKY.it 809 5 La Gazzetta dello Sport 805 6 DeAbyDay 436 7 Libero Quotidiano 203 8 Il Sole 24 ORE 155 9 Quimamme TV 36 Time per person 0.17.06 0.12.21 1.50.22 0.38.50 0.06.50 0.04.22 0.17.16 0.04.13 0.17.31 Delta Audience -9% 24% 27% 66% -19% 24% N.A. Delta Time 122% 44% 44% 118% -18% 79% N.A. N.A. N.A. N.A. N.A. Source: Groupm Elaborations on Audiweb data – Object Video 46