Workshop in Bovec, 2-3 Sept. 2010
Forum on cross-border cooperation
Claudio Di Giorgio, Lia Gover - Informest
Ministero dell'Economia
e delle Finanze
WP5 summary /1
WP5 is dedicated to promoting a joint ITA/SLO territorial marketing and to
supporting the internationalization of local SMEs.
WP leader:
INFORMEST, Gorizia (PP8)
33% of the WP budget
Co-Leaders:
GZS Gospodarska Zbornica Slovenije, Nova Gorica (PP5)
OZS Obrtno-podjetniška Zbornica Slovenije, Ljubljana (PP6)
31% of the WP budget
Main partners
involved:
ROD (LP), SDGZ (PP7), EINE (PP13)
(13%)
Ministero dell'Economia
e delle Finanze
WP5 summary /2
WP5.1 Territorial marketing of the CB area
WP5.2 CB economic cooperation
WP5.3 Internationalization of local SMEs
WP5.1 main activities:
- Organization of a Forum on cross-border integration
- Identification of 5 driving economic sectors for TM
- Identification of 6 most promising foreign markets
- Realization of 40 market researches (5+5+30)
Ministero dell'Economia
e delle Finanze
WP5.1 Time schedule
Forum on CB integration
Nov.10
Guidelines for territorial marketing
by Dec.10
Identification of 5 target sectors
by Jan.11
Identification of 6 foreign markets +
comparative analysis
by Apr.11
Internal market research on target sectors
by Jun.11
CD and promotional material
by Aug.11
Local partnership events (9)
Feb.11 – Sept.12
Joint missions abroad (3)
Jul.11, Mar.12,
Oct.12
Ministero dell'Economia
e delle Finanze
The Forum
Date and venue: Nov. 2010, Gorizia
Topic:
state of the art of ITA/SLO economic integration
Participants:
local institutions, R&D centres, business support
organizations, SMEs associations, entrepreneurs
(Identification and assesment of potential
stakeholders – WP 2)
Scope:
(1) to analyze the level of territorial integration in
the CB area – past experiences and best practices;
(2) to analyze the common interests and
potentialities of cross-border cooperation;
(3) to define common strategic guidelines for a
joint territorial marketing
Ministero dell'Economia
e delle Finanze
Inputs for the Forum
• WP 3: 4 Thematic dossier;
• Identification of main economic needs
from SMEs (check list sent with invitation);
• Interest and potentialities from each region
(partners’ contribution)
Ministero dell'Economia
e delle Finanze
FORUM
• WP 4: Reccomendations on potential areas
and on networks + 15 areas and key factors;
Outputs for the Forum
Guidelines for territorial marketing
FORUM
- analysis of the territorial economic
potential and main assets
- methodology and tools for
implementation of territorial markeing
actions (5.2 and 5.3)
- basis for the identification of target
sectors and foreign markets
Ministero dell'Economia
e delle Finanze
A proposal for the agenda
Opening session
Institutional opening remarks (“kick off conference” - LP)
- presentation of the iCON project: main activities, outputs and results;
- institutional representatives from the CB area: needs and
expectations for strenghtening the CB cooperation;
- press conference;
Ministero dell'Economia
e delle Finanze
A proposal for the agenda
To follow
Forum on territorial development
- Results coming from the 4 dossier (PP 8 and PP2);
- SMEs economic needs (LP, SDGZ)
- Potentialities and opportunities for regional CB cooperation (invited
speakers)
- Best practice for CB cooperation: the experience of SMEs
- Conclusions (LP)
Ministero dell'Economia
e delle Finanze
Tasks and responsabilities
of the partnership
TASK
Activity to be performed
PPs resp.
Deadline
PARTICIPANTS
Definition of the list of
participants
(stakeholders list and main
contacts, at least e-mail)
ALL
17° Sept.
SAVE THE DATE:
Delivery of a “save the date”
to main stakeholders
identified
WP leader
and WP
co-leaders
30° Sept.
AGENDA:
Identification of topics
Identification of speakers
Identification of best practices
ALL
15° Oct.
Ministero dell'Economia
e delle Finanze
Tasks and responsabilities
of the partnership (2)
TASK
Activity to be performed
PPs resp.
Deadline
DISSEMINAT.
and
COMMUNIC.
ACTIVITIES:
Dissemination of invitation
(with check list of economic
needs)
ALL
5° Nov.
Publication on regional press
(1 x region) and on main
communication networks
OZS + INF.
8° Nov.+
2/ 3 days
before the
forum
Processing of needs
WP leader
and WP
co-leaders
15° Nov.
GATHERING OF
NEEDS
Ministero dell'Economia
e delle Finanze
Tasks and responsabilities
of the partnership (3)
TASK
Activity to be performed
PPs resp.
Deadline
4 DOSSIER
Dossier fullfilment and
elaboration for forum scope
PP2 and
PP 8
12° Nov.
ORGANIZATION
AND LOGISTICS
All logistic and organizational
details
WP leader
and WP
co-leaders
+ LP
6 Sept ->date
of the forum
Ministero dell'Economia
e delle Finanze
Open discussion
- Forum agenda
- Speakers
- Preparatory documents
(partners’ contribution)
Ministero dell'Economia
e delle Finanze
Thank you for your attention
Lia Gover – Informest
[email protected]
Ministero dell'Economia
e delle Finanze